---
title: "Craft Foam — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/craft-foam"
last_updated: "2026-07-31T23:21:24.626Z"
locale: en
meta:
description: "Niche score 36/100 · £61K/yr market · 179K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £61K/yr market · 179K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft Foam — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft foam**
**Skip it**
Prices mostly outside the sweet spot ($3.31–$13.13) — this niche doesn't clear our bar today.
Market size 15Growth 19Conversion 47Competition 22Returns 98Price range 0Avg price 25Brand share 32Review moat 68Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****799.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£8.99**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£61K**
£61K/yr · 179K searches
**Price range**
**Bad****£3.31–£13.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, craft foam is a £61K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft foam market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£54K–£72K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#652**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**10%**
- Do²ping49% - KaFmDa14% - Baker Ross11% - QWORK9% - L&W Luck4% - MEARCOOH4% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -11.5% search growth over the last 90 days.
6K4KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/craft-foam/trend)
## **Top craft foam search terms**
- **eva foam**78K/yr+5.2%1.8% conv. - **craft foam**27K/yr-18.8%1.8% conv. - **foam sheets for crafts**20K/yr-29.4%2.9% conv. - **eva foam sheets**16K/yr-25.0%1.4% conv. - **craft foam sheets**10K/yr-30.5%3.9% conv. - **cosplay foam**6K/yr-15.5%1.6% conv. - **crafting foam**5K/yr-18.7%0.5% conv. - **foam paper**6K/yr-25.1%2.8% conv. - **eva foam 5mm**5K/yr-4.8%4.7% conv. - **foam craft**3K/yr-39.7%2.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/craft-foam/search-terms)
## **Top craft foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£27K60%£36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**£9.14**4.4★1,626 rev](https://www.amazon.co.uk/dp/B0CNVRBN76) [2**QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts**QWORK**£9.32**4.5★34 rev](https://www.amazon.co.uk/dp/B0FB8V2FDY) [3**Baker Ross EV4072 Multicoloured Foam Sheets Class Pack - Pack of 18 Sheets 29cm x 21cm Assorted Colours Craft Foam Card Making**Baker Ross**£3.31**4.6★338 rev](https://www.amazon.co.uk/dp/B07XL37WX5) [4**Black EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects**KaFmDa**£10.00**4.6★95 rev](https://www.amazon.co.uk/dp/B0DG2MRP5K) [5**10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet**L&W Luck**£8.22**3.9★12 rev](https://www.amazon.co.uk/dp/B0FLY6BD2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)**XLTBOMS**£13.13**30 rev6mo ago](https://www.amazon.co.uk/dp/B0GHCZ1N48) [**10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet**L&W Luck**£8.22**12 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY6BD2W) [**QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts**QWORK**£9.32**34 rev1y ago](https://www.amazon.co.uk/dp/B0FB8V2FDY) [**White EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects**KaFmDa**£9.85**95 rev1y ago](https://www.amazon.co.uk/dp/B0DYJQDHZG) [**Yellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)**Do²ping**£7.78**436 rev1y ago](https://www.amazon.co.uk/dp/B0DWX71FX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)**Do²ping**£7.78**4.6★**▲ 111%**](https://www.amazon.co.uk/dp/B0DWX71FX2) [**XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)**XLTBOMS**£13.13**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0GHCZ1N48) [**QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts**QWORK**£9.32**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B0FB8V2FDY) [**LDXDRU 40 x 200cm EVA Foam Sheets 5mm Thick Foam Roll White Foam Sheets Medium Density Cosplay Foam for Art DIY Crafts Supplies Cosplay Scrapbooking**LDXDRU**£12.97**3.9★**▲ 60%**](https://www.amazon.co.uk/dp/B0DL2HHJVL) [**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**£9.14**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B0CNVRBN76)
**~~View all trending →~~**
## **What buyers say about craft foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**33%
*“As advertised”*
**Quality-Overall**30%
*“perfect for whatever you want to make”*
**Value For Money**13%
*“Good value for money”*
**Adhesion/Stickiness**5%
*“can stick bits together successfully”*
**Foam**5%
*“This foam was great”*
**Strength**3%
*“Was good and sturdy for the job needed”*
**Design-Overall**3%
*“Ideal for projects”*
**Stitch/Finish/Polish**3%
*“Sew really easy without having to change anything on my machine”*
**Thickness**2%
*“Perfect density for what I required”*
**Durability**2%
*“Easy to cut, and long lasting”*
### **What buyers complain about **
**Stitch/Finish/Polish**25%
*“causing seams to crack easily”*
**Adhesion/Stickiness**25%
*“Adhesive incompatibility”*
**Flexibility**25%
*“Bends easily”*
**Strength**25%
*“Bends easily”*
### **Top return reasons **
**Thin**29%
**Advertised Vs Actual Product**14%
**Thickness**14%
**Smell**7%
**Quality-Overall**7%
**Stain Resistance**7%
**Display Colors**7%
**Strength**7%
**Material Quality**7%
## **Common questions**
- **Is craft foam profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the craft foam niche?**
- 9 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in craft foam?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Adhesion/Stickiness, Flexibility. The return rate is 0.5%.
- **When does demand for craft foam peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the craft foam niche?**
- Listings span £3.31–£13.13; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.
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