---
title: "Covid and Flu Lateral Flow Test Kit — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/covid-and-flu-lateral-flow-test-kit"
last_updated: "2026-07-31T17:41:12.581Z"
locale: en
meta:
description: "Niche score 31/100 · £42K/yr market · 34K searches/yr · £6.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £42K/yr market · 34K searches/yr · £6.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Covid and Flu Lateral Flow Test Kit — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **covid and flu lateral flow test kit**
**Skip it**
Soft demand (-79.5% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 100Competition 4Returns 99Price range 0Avg price 17Brand share 11Review moat 31Quality gap 53
**Conversion**
**Incredible****20.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,393.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 34K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-79.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.13–£10.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, covid and flu lateral flow test kit is a £42K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **covid and flu lateral flow test kit market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£30K–£36K**
- units × avg price
- **Conversion rate**
- **20.3%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Newfoundland61% - FLOWFLEX16% - The Supply Cube7% - Xpress Testing6% - ALLTEST5% - Step Ahead4%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -79.5% search growth over the last 90 days.
800600Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/covid-and-flu-lateral-flow-test-kit/trend)
## **Top covid and flu lateral flow test kit search terms**
- **covid and flu lateral flow test kit**11K/yr-87.8%16.9% conv. - **covid and flu test**8K/yr-64.1%17.5% conv. - **flu and covid test kit**7K/yr-82.3%15.2% conv. - **covid flu test**2K/yr-42.8%16.3% conv. - **covid flu test combo**5K/yr-82.5%12.2% conv. - **covid and flu test kit**2K/yr-60.2%11.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/covid-and-flu-lateral-flow-test-kit/search-terms)
## **Top covid and flu lateral flow test kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£8K40%£17K60%£25K80%£34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)**Newfoundland**£5.40**4.4★186 rev](https://www.amazon.co.uk/dp/B0CSDNHJ8H) [2**Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |**FLOWFLEX**£5.36**4.6★13,740 rev](https://www.amazon.co.uk/dp/B093KZ8CR2) [3**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**4.2★134 rev](https://www.amazon.co.uk/dp/B0D42C22WW) [4**Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.**Xpress Testing**£7.03**4.6★364 rev](https://www.amazon.co.uk/dp/B0DCH2D5GG) [5**SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)**ALLTEST**£4.13**4.5★416 rev](https://www.amazon.co.uk/dp/B0BHWGSL7P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.**Xpress Testing**£7.03**364 rev1y ago](https://www.amazon.co.uk/dp/B0DCH2D5GG) [**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**134 rev2y ago](https://www.amazon.co.uk/dp/B0D42C22WW) [**Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)**Newfoundland**£5.40**186 rev2y ago](https://www.amazon.co.uk/dp/B0CSDNHJ8H) [**SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)**ALLTEST**£4.13**416 rev3y ago](https://www.amazon.co.uk/dp/B0BHWGSL7P) [**Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable**Step Ahead**£4.20**5,521 rev3y ago](https://www.amazon.co.uk/dp/B0BH8SHD38)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.**Xpress Testing**£7.03**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0DCH2D5GG) [**Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack**The Supply Cube**£10.24**4.2★**▲ 63%**](https://www.amazon.co.uk/dp/B0D42C22WW) [**Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)**Newfoundland**£5.40**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0CSDNHJ8H) [**Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable**Step Ahead**£4.20**4.3★**▼ 30%**](https://www.amazon.co.uk/dp/B0BH8SHD38) [**Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |**FLOWFLEX**£5.36**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B093KZ8CR2)
**~~View all trending →~~**
## **What buyers say about covid and flu lateral flow test kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“This kit is very easy to use”*
**Value For Money**23%
*“Good value for money”*
**Advertised Vs Actual Product**17%
*“Works as it should”*
**Quality-Overall**10%
*“Seems to be reliable”*
**Instructions/User Manual/Troubleshooting**6%
*“Easy to follow instructions”*
**Accuracy-Overall**6%
*“Accurate and easy to use”*
**Health Monitoring**3%
*“Great value for money,Accurate tests”*
**Cold Relief**3%
*“It quickly showed that I was positive for flu which I had started to suspect more than Covid as Id been getting more ill by the minute”*
**Grip**1%
*“Always good to have at hand though”*
**Certifications**1%
*“Exactly the same as the ones that were provided free by nhs during the pandemic”*
### **What buyers complain about **
**Value For Money**18%
*“Priced”*
**Functionality-Overall**17%
*“Don't work”*
**Touch/Button Controls**10%
*“then the option of did this resolve the issue the no button doesnt work”*
**Natural Resource Wastage**10%
*“Waste of money”*
**Quality-Overall**8%
*“Simply not good enough”*
**Size-Overall**7%
*“Not fit for purpose in its current form”*
**Fever Relief**7%
*“Had flu like illness”*
**Storage Capacity**5%
*“Date only to Aug 2026 so doesnt give you much storage”*
**Accuracy-Overall**5%
*“These tests are no good”*
**Language Issues**2%
*“None of the enclosed leaflets telling you how to use them are in English which is why i knocked off one star”*
### **Top return reasons **
**Functionality-Overall**50%
**Durability**11%
**Moist/Dry**11%
**Age Suitability**11%
**Value For Money**11%
**Color**6%
## **Common questions**
- **Is covid and flu lateral flow test kit profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 6 tracked products. 90-day search growth is -79.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the covid and flu lateral flow test kit niche?**
- 6 brands and 20 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in covid and flu lateral flow test kit?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Touch/Button Controls. The return rate is 0.1%.
- **What does it cost to enter the covid and flu lateral flow test kit niche?**
- Listings span £4.13–£10.24; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.
## **Related niches in Business, Industry & Science**
- 66 [**chicken toys**](https://flapen.com/research/uk/business-industry-science/chicken-toys)£45K/yr+30.1%**Worth a look**- 66 [**optics for home bar**](https://flapen.com/research/uk/business-industry-science/optics-for-home-bar)£197K/yr+50.8%**Worth a look**- 66 [**ramp**](https://flapen.com/research/uk/business-industry-science/ramp)£327K/yr+18.2%**Worth a look**- 66 [**artificial grass hoover**](https://flapen.com/research/uk/business-industry-science/artificial-grass-hoover)£373K/yr+133.1%**Worth a look**- 67 [**picket fence**](https://flapen.com/research/uk/business-industry-science/picket-fence)£107K/yr+33.0%**Worth a look**- 67 [**sack barrow wheels**](https://flapen.com/research/uk/business-industry-science/sack-barrow-wheels)£74K/yr+28.8%**Worth a look**[**All Business, Industry & Science niches **](https://flapen.com/research/uk/business-industry-science)