---
title: "Cling Film Refill — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/cling-film-refill"
last_updated: "2026-07-31T17:48:26.714Z"
locale: en
meta:
description: "Niche score 42/100 · £70K/yr market · 33K searches/yr · £23.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £70K/yr market · 33K searches/yr · £23.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cling Film Refill — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **cling film refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 22Conversion 84Competition 14Returns 93Price range 82Avg price 95Brand share 0Review moat 74Quality gap 35
**Avg price**
**Incredible****£23.02**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£11.16–£34.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****538**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£70K**
£70K/yr · 33K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cling film refill is a £70K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cling film refill market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£69K–£92K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- lakeland42% - Wrapmaster35% - We Can Source It Ltd19% - Rosdeca3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/cling-film-refill/trend)
## **Top cling film refill search terms**
- **wrapmaster**19K/yr-3.6%5.0% conv. - **wrapmaster 1000**11K/yr-8.4%12.6% conv. - **wrap master**3K/yr-14.6%6.7% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/cling-film-refill/search-terms)
## **Top cling film refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£10K30%£21K45%£31K60%£42K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wrapmaster Foil & Cling Dispenser Safe & Easy Dispenser with Concealed Cutter Refills Available**lakeland**£19.68**4.4★1,493 rev](https://www.amazon.co.uk/dp/B00FGP0LBM) [2**Wrapmaster 1000 Catering Dispenser-White**Wrapmaster**£16.20**4.4★571 rev](https://www.amazon.co.uk/dp/B00BM8HXF4) [3**Wrapmaster 1000 clingfilm refills x 3 rolls 100m each**Wrapmaster**£11.16**4.4★1,396 rev](https://www.amazon.co.uk/dp/B005EL0X4S) [4**We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens**We Can Source It Ltd**£30.33**4.7★37 rev](https://www.amazon.co.uk/dp/B07QHKLB88) [5**We Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter**We Can Source It Ltd**£34.50**4.5★68 rev](https://www.amazon.co.uk/dp/B07PJNG2D3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**We Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter**We Can Source It Ltd**£34.50**68 rev3y ago](https://www.amazon.co.uk/dp/B07PJNG2D3) [**Wrapmaster 4500 cling film refills 45cm x 300m (3)**Wrapmaster**£26.89**439 rev5y ago](https://www.amazon.co.uk/dp/B00DUANJ8W) [**We Can Source It Ltd - Wrapmaster 1000 Cling Film 30cm x 100m 3 Rolls Premium Kitchen Wrap for Professional Catering Food Preservation and Freezing Compatible with Wrapmaster Dispensers**We Can Source It Ltd**£13.18**519 rev7y ago](https://www.amazon.co.uk/dp/B07RH75CCB) [**We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens**We Can Source It Ltd**£30.33**37 rev7y ago](https://www.amazon.co.uk/dp/B07QHKLB88) [**Wrapmaster Foil & Cling Dispenser Safe & Easy Dispenser with Concealed Cutter Refills Available**lakeland**£19.68**1,493 rev11y ago](https://www.amazon.co.uk/dp/B00FGP0LBM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WRAPMASTER 3000 CLING FILM REFILLS - 3 ROLLS 12 Wide x 1000ft Long**Wrapmaster**£20.23**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B005N7B92S) [**We Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter**We Can Source It Ltd**£34.50**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B07PJNG2D3) [**Wrapmaster 1000 Catering Dispenser-White**Wrapmaster**£16.20**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B00BM8HXF4) [**We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens**We Can Source It Ltd**£30.33**4.7★**— 7%**](https://www.amazon.co.uk/dp/B07QHKLB88) [**Wrapmaster 1000 12 Cling Film / Foil Dispenser with 3 Rolls of Cling Film 12 x 30m**Rosdeca**£27.05**4.6★**— 1%**](https://www.amazon.co.uk/dp/B008J1201Y)
**~~View all trending →~~**
## **What buyers say about cling film refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“High quality cling wrap”*
**Value For Money**17%
*“Reasonably priced”*
**Advertised Vs Actual Product**13%
*“It does the job”*
**Ease Of Use**9%
*“Easy to use”*
**Dispensing Mechanism**7%
*“Dispenser”*
**Durability**5%
*“Long lasting”*
**Refills-Overall**3%
*“Great refills, last forever”*
**Efficiency**3%
*“Works well, unwinds smoothly”*
**Strength**2%
*“The mounting arrangement of the previous version was robust”*
**Size-Overall**2%
*“its a got fit”*
### **What buyers complain about **
**Size-Overall**30%
*“The rolls are too short”*
**Quality-Overall**15%
*“The cling film is extremely poor quality and just tears”*
**Compatibility-Overall**11%
*“Its more of a compatibility issue than anything else”*
**Value For Money**8%
*“Expensive”*
**Advertised Vs Actual Product**7%
*“Product descriptions do not even hint at that”*
**Functionality-Overall**6%
*“Couldn't get this to work”*
**Compactness**4%
*“only issue is its very close in size to the compact range”*
**Shape/Style**2%
*“the old style do not fit”*
**Instructions/User Manual/Troubleshooting**2%
*“When you get it out of box it is compact the instructions are not very clear”*
**Thickness**2%
*“Very thin and the poorest quality”*
### **Top return reasons **
**Size-Overall**60%
**Compatibility-Overall**14%
**Dispensing Mechanism**6%
**Functionality-Overall**5%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Value For Money**1%
**Ease Of Use**1%
**Refills-Overall**1%
**Cutting/Trimming**1%
## **Common questions**
- **Is cling film refill profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 10 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the cling film refill niche?**
- 4 brands and 71 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cling film refill?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.1%.
- **When does demand for cling film refill peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cling film refill niche?**
- Listings span £11.16–£34.50; the average listing price is £23.02 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.
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