---
title: "Chicken Treats for Hens — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/chicken-treats-for-hens"
last_updated: "2026-07-31T17:53:44.380Z"
locale: en
meta:
description: "Niche score 60/100 · £38K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £38K/yr market · 41K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chicken Treats for Hens — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **chicken treats for hens**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 56Conversion 86Competition 67Returns 100Price range 42Avg price 28Brand share 59Review moat 70Quality gap 86
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****684.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+29.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.57–£23.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.40**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£38K**
£38K/yr · 41K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, chicken treats for hens is a £38K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chicken treats for hens market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**26%**
- Chubby Pet Products27% - Natures Grub16% - Rosewood14% - Extra Select7% - Invigortex6% - Seedzbox5%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +29.6% search growth over the last 90 days.
1K600Spike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/chicken-treats-for-hens/trend)
## **Top chicken treats for hens search terms**
- **chicken treats for hens**21K/yr+41.8%9.9% conv. - **chicken treats**10K/yr+19.8%5.3% conv. - **treats for chickens**6K/yr+31.4%11.1% conv. - **chicken pecking block**3K/yr-8.5%11.7% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/chicken-treats-for-hens/search-terms)
## **Top chicken treats for hens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rosewood Naturals Hennys Fruit and Nut Sticks for Chickens 150 g VIT-51118**Rosewood**£5.61**3.8★377 rev](https://www.amazon.co.uk/dp/B00MYQVPX4) [2**Chubby Pet Products Feldy Hanging Chicken Pecker Block - Berry Flavour 1.25kg**Chubby Pet Products**£8.33**4.2★91 rev](https://www.amazon.co.uk/dp/B0BMGVLZ5S) [3**Chubby Pet Products Feldy Hanging Chicken Pecker Block - Seaweed Flavour 1.25kg**Chubby Pet Products**£8.84**4.2★35 rev](https://www.amazon.co.uk/dp/B0BMGSHBD6) [4**Natures Grub Poultry Treat Kit | Premium Natural Enrichment Treats for Chickens & Poultry Boredom Busting for Hens Healthy Enrichment Treats**Natures Grub**£19.92**4.8★10 rev](https://www.amazon.co.uk/dp/B0DQ53LQSY) [5**Natures Grub Fruit and Berry Treat Mix 1.2 kg**Natures Grub**£10.72**4.6★118 rev](https://www.amazon.co.uk/dp/B07TKM1ZF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1kg Mucky Beaks Poultry Feed - Premium Foraging Mix with Sunflower Hearts & Linseed**Generic**£8.98**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GS3GKHSQ) [**Small Pet Select - Peck n Play Hanging Treat for Chickens Ducks and Poultry. Natural Foraging Treat Enrichment UK Made - 240g**SMALL PET SELECT**£5.83**8 rev7mo ago](https://www.amazon.co.uk/dp/B0G3QBBHW4) [**Small Pet Select - Cluck & Crunch Fruit & Berry Blend Premium Foraging Treat Dry or Porridge Form - 600g Pouch**SMALL PET SELECT**£8.31**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G3QKB24G) [**Johnston & Jeff Poultry Boost 750g High Energy Seed Mix for Chickens and Other Poultry**Johnston & Jeff**£5.66**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G2JLYBQK) [**Natures Grub Poultry Treat Kit | Premium Natural Enrichment Treats for Chickens & Poultry Boredom Busting for Hens Healthy Enrichment Treats**Natures Grub**£19.92**10 rev1y ago](https://www.amazon.co.uk/dp/B0DQ53LQSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnston & Jeff Poultry Boost 750g High Energy Seed Mix for Chickens and Other Poultry**Johnston & Jeff**£5.66**5.0★**▲ 288%**](https://www.amazon.co.uk/dp/B0G2JLYBQK) [**1kg Mucky Beaks Poultry Feed - Premium Foraging Mix with Sunflower Hearts & Linseed**Generic**£8.98**0.0★**▲ 270%**](https://www.amazon.co.uk/dp/B0GS3GKHSQ) [**Extra Select Mixed Corn for Chickens - Premium Chicken and Poultry Feed Ideal for Scratch or Feeders Nutritious Yolk-Boosting Recipe - Chicken Corn 2.5kg**Extra Select**£2.57**4.7★**▲ 152%**](https://www.amazon.co.uk/dp/B09V8B73QH) [**Premium Dried Mealworms 5L Bag UKGROW**Invigortex**£9.82**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B0F4XZ72J2) [**Small Pet Select - Cluck & Crunch Fruit & Berry Blend Premium Foraging Treat Dry or Porridge Form - 600g Pouch**SMALL PET SELECT**£8.31**0.0★**▲ 61%**](https://www.amazon.co.uk/dp/B0G3QKB24G)
**~~View all trending →~~**
## **What buyers say about chicken treats for hens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“My chickens love this”*
**Value For Money**21%
*“Good value for money”*
**Quality-Overall**20%
*“Lovely mix and my girls seem to enjoy it”*
**Size-Overall**4%
*“Fit for purpose”*
**Taste-Overall**4%
*“Yummy treats”*
**Ease Of Use**2%
*“convenient -”*
**Smell**2%
*“Great for use in bedding for poultry keeps smell down”*
**Moist/Dry**1%
*“the addition of the moisture absorption pack is genius”*
**Durability**1%
*“it lasts a good few weeks too”*
**Advertised Vs Actual Product**1%
*“Product is as advertised”*
### **What buyers complain about **
**Size-Overall**24%
*“Big bag”*
**Value For Money**20%
*“A bit pricey”*
**Advertised Vs Actual Product**8%
*“Not a 5L bag, misleading”*
**Quality-Overall**6%
*“Very very poor quality”*
**Strength**4%
*“Very flimsy tub”*
**Smell**3%
*“Only thing I have noticed is that this does have a slight fishy odour to it”*
**Color**3%
*“browner in colour than expected so not very satisfied”*
**Taste-Overall**3%
*“Personally, I couldn't tell you what they taste like,”*
**Ease Of Cleaning**3%
*“making a big mess on the floor”*
**Thickness**1%
*“longer and thinner than usual perhaps”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**25%
**Defective Material/Parts**25%
## **Common questions**
- **Is chicken treats for hens profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 32 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the chicken treats for hens niche?**
- 20 brands and 38 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in chicken treats for hens?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the chicken treats for hens niche?**
- Listings span £2.57–£23.96; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.
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