---
title: "Cellotape — £755K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/cellotape"
last_updated: "2026-07-31T17:29:59.160Z"
locale: en
meta:
description: "Niche score 46/100 · £755K/yr market · 565K searches/yr · £4.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £755K/yr market · 565K searches/yr · £4.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cellotape — £755K/yr Amazon UK Niche (2026) - Flapen"
---
# **cellotape**
**Skip it**
Prices mostly outside the sweet spot ($0.83–$7.66) — this niche doesn't clear our bar today.
Market size 71Growth 27Conversion 100Competition 19Returns 99Price range 0Avg price 12Brand share 33Review moat 29Quality gap 28
**Conversion**
**Incredible****31.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£755K**
£755K/yr · 565K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,628.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.83–£7.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cellotape is a £755K/yr Amazon United Kingdom market (565K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cellotape market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£632K–£842K**
- units × avg price
- **Conversion rate**
- **31.7%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**10%**
- Sellotape36% - Homebay22% - Packatape14% - ANSIO8% - Double Dragon5% - GTSE5% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/cellotape/trend)
## **Top cellotape search terms**
- **cellotape**502K/yr+5.3%25.5% conv. - **cellotape roll**24K/yr-23.2%21.9% conv. - **celotape**17K/yr-26.3%27.0% conv. - **cello tape**11K/yr-2.1%15.6% conv. - **clear cellotape**6K/yr-5.5%15.4% conv. - **celetape**3K/yr-2.9%28.2% conv. - **celotatape**845/yr-47.4%20.0% conv. - **celetapes**65/yr-54.2%36.4% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/cellotape/search-terms)
## **Top cellotape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£75K20%£151K30%£226K40%£302K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**4.8★2,915 rev](https://www.amazon.co.uk/dp/B0CB3FKMWK) [2**6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m**Homebay**£4.15**4.6★5,403 rev](https://www.amazon.co.uk/dp/B09KTDPWLV) [3**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**4.6★178 rev](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [4**Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape**Packatape**£0.83**4.6★620 rev](https://www.amazon.co.uk/dp/B0BB8KZ9NZ) [5**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**4.4★251 rev](https://www.amazon.co.uk/dp/B0F6TPF598)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc**Double Dragon**£3.62**251 rev1y ago](https://www.amazon.co.uk/dp/B0F6TPF598) [**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**178 rev2y ago](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [**Original Golden Cellotape | Multi-Purpose Clear Tape for Household Objects - Extra Sticky Clear Packing Tape for Sticking Envelopes Cards & Gifts | Easy to Use - Sellotape 24mm x 50m**FERRIS**£7.66**237 rev2y ago](https://www.amazon.co.uk/dp/B0CPKLP4QL) [**Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging**Stick Well**£2.88**674 rev2y ago](https://www.amazon.co.uk/dp/B0DX28ND95) [**Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m**Sellotape**£1.15**2,915 rev3y ago](https://www.amazon.co.uk/dp/B0CB3FKMWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape**Packatape**£0.83**4.6★**▲ 284%**](https://www.amazon.co.uk/dp/B0BB8KZ9NZ) [**Stick Well 3 Rolls Clear Parcel Tape 48mm X 66m Strong Heavy Duty & Low Noise Packing Tape for Packing Boxes Moving Boxes and Secure Packaging**Stick Well**£2.88**4.4★**▲ 227%**](https://www.amazon.co.uk/dp/B0DX28ND95) [**GTSE 6 Pack of Cellotape 24mm x 66m per roll Gift Wrap Clear Tape for Christmas and Birthdays Crafts Packaging Sellotape Parcel Tape Compatible with Dispensers - 6 Rolls**GTSE**£6.46**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0772RLVNW) [**ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging**ANSIO**£3.64**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B0D6BVGH1Y) [**Packatape Cellotape 10 Clear Transparent Tape Rolls | 15mm x 33m | Sticky Tape | Ideal for Gift Wrap Christmas Birthday Home Office School**Packatape**£4.58**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B01MSABCI4)
**~~View all trending →~~**
## **What buyers say about cellotape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**31%
*“sticks well”*
**Value For Money**24%
*“Good Value”*
**Quality-Overall**21%
*“Great product very pleased with purchase”*
**Advertised Vs Actual Product**9%
*“Good as advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**2%
*“Not flimsy”*
**Durability**1%
*“Very durable”*
**Thickness**1%
*“Nice thickness”*
**Grip**1%
*“Strong and good grip”*
**Dispensing Mechanism**1%
*“fits my dispenser”*
### **What buyers complain about **
**Adhesion/Stickiness**31%
*“Lacks adhesive”*
**Quality-Overall**19%
*“POOR QUALITY”*
**Durability**8%
*“breaks very easily”*
**Thickness**7%
*“a bit thin”*
**Strength**6%
*“Awful, breaks constantly”*
**Ease Of Use**6%
*“Impossible to use”*
**Value For Money**4%
*“I'ts great for the price”*
**Size-Overall**3%
*“Wrong dimensions”*
**Dispensing Mechanism**1%
*“Doesn't fit my dispenser”*
**Tear Resistance**1%
*“It tears across all the time”*
### **Top return reasons **
**Size-Overall**49%
**Adhesion/Stickiness**16%
**Dispensing Mechanism**6%
**Thin**6%
**Quality-Overall**6%
**Value For Money**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is cellotape profitable to sell on Amazon United Kingdom?**
- The niche generates £755K/yr across 13 tracked products. 90-day search growth is +1.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cellotape niche?**
- 10 brands and 53 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in cellotape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.1%.
- **When does demand for cellotape peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the cellotape niche?**
- Listings span £0.83–£7.66; the average listing price is £4.21 (sweet spot $15–$100). The average incumbent carries 3,629 reviews — the moat a new listing must climb.
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