---
title: "Carpet Underlay — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/carpet-underlay"
last_updated: "2026-07-31T20:44:21.694Z"
locale: en
meta:
description: "Niche score 48/100 · £116K/yr market · 261K searches/yr · £28.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £116K/yr market · 261K searches/yr · £28.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carpet Underlay — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **carpet underlay**
**Skip it**
Soft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 14Conversion 19Competition 46Returns 99Price range 77Avg price 95Brand share 47Review moat 86Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£28.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****275.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£6.75–£43.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£116K**
£116K/yr · 261K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, carpet underlay is a £116K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carpet underlay market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£173K–£230K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **8%**
- **Sponsored**
- **92%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**19%**
- SIXNEA23% - Silver Star16% - IMPERIAL STUDIOS16% - Underfoot13% - Smartdec8% - Royale5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
7K5KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/carpet-underlay/trend)
## **Top carpet underlay search terms**
- **carpet underlay**85K/yr-26.8%0.9% conv. - **underlay**72K/yr-18.1%1.1% conv. - **underlay carpet**47K/yr-23.3%1.5% conv. - **carpet underlay 12mm**19K/yr-19.6%2.3% conv. - **carpet underlay 10mm**17K/yr-19.1%1.1% conv. - **carpet underlay 8mm**10K/yr-28.2%1.1% conv. - **carpet underlay offcuts**6K/yr-21.7%0.7% conv. - **stair runner underlay**4K/yr-25.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/carpet-underlay/search-terms)
## **Top carpet underlay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12mm Thick PU Carpet Underlay - 15 Square Meter Rolls - UK Manufactured Quality Feel - Hard Wearing**SIXNEA**£40.86**4.7★1,683 rev](https://www.amazon.co.uk/dp/B078HPYPXC) [2**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)**Silver Star**£20.63**3.6★4 rev](https://www.amazon.co.uk/dp/B0GPGVVTSV) [3**Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay**Underfoot**£37.20**4.2★44 rev](https://www.amazon.co.uk/dp/B0FCSGCHHB) [4**Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)**Smartdec**£20.70**4.5★36 rev](https://www.amazon.co.uk/dp/B0FRG3FFWC) [5**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)**Silver Star**£33.14**0.0★0 rev](https://www.amazon.co.uk/dp/B0GPFN31XZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)**Silver Star**£33.14**0 rev1mo ago](https://www.amazon.co.uk/dp/B0GPFN31XZ) [**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)**Silver Star**£20.63**4 rev1mo ago](https://www.amazon.co.uk/dp/B0GPGVVTSV) [**Comfort Foot High Performance Foam Underlay 8mm 10mm & 12mm - Various m2 (8mm Thick - 5m2)**Smartdec**£20.70**36 rev10mo ago](https://www.amazon.co.uk/dp/B0FRG3FFWC) [**IMPERIAL STUDIOS Carpet Underlay 12mm Thick PU Foam - 15m Coverage - Non-Slip Gripper Underlay for Carpet Floors - Sound & Thermal Insulation - Durable Cushioned Carpet Underlayment**IMPERIAL STUDIOS**£42.99**33 rev1y ago](https://www.amazon.co.uk/dp/B0FHKPV4Z6) [**Carpet Underlay Soft 10mm Thick 15m Roll | Cushioned PU Foam | Noise Reducing Thermal Insulation Carpet Underlay**Underfoot**£37.20**44 rev1y ago](https://www.amazon.co.uk/dp/B0FCSGCHHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PU Foam 10mm Thick Carpet Underlay Roll by 247Floors**247Floors**£43.70**4.7★**▲ 206%**](https://www.amazon.co.uk/dp/B01H2T5FCY) [**12mm Thick - Spring PU Foam Carpet Underlay - Good Quality - Cheap**Flooring Online UK**£32.98**4.6★**▲ 204%**](https://www.amazon.co.uk/dp/B00EZMT2NA) [**fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White**fowong**£6.75**4.2★**▲ 196%**](https://www.amazon.co.uk/dp/B0F23K8T1X) [**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (8mm Thick - 5m2)**Silver Star**£20.63**3.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0GPGVVTSV) [**Silver Star Carpet Underlay Polyurethane Foam 8mm 10mm 12mm Thick High Density 137cm Width Noise Reduction (12mm Thick - 5m2)**Silver Star**£33.14**0.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0GPFN31XZ)
**~~View all trending →~~**
## **What buyers say about carpet underlay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“well made”*
**Value For Money**19%
*“Good Value for money”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Thickness**7%
*“Very thick”*
**Grip**7%
*“Great for anti-slip”*
**Ease Of Use**6%
*“Easy to use”*
**Comfort-Overall**6%
*“Soft and comfortable”*
**Size-Overall**5%
*“this appeared to be similar in size to what was needed”*
**Assembly/Installation**2%
*“Easy to install”*
**Fluffiness**1%
*“Excellent underlay, my rug hasnt moved since using it”*
### **What buyers complain about **
**Functionality-Overall**18%
*“This creates a poor condition and requires attention”*
**Grip**13%
*“Does NOT stop slippage”*
**Value For Money**9%
*“Quite expensive,”*
**Quality-Overall**8%
*“Poor quality”*
**Thickness**7%
*“its quite thin”*
**Hard Feel**6%
*“that are very hard”*
**Material Quality**6%
*“called it used material”*
**Stitch/Finish/Polish**6%
*“each seam /joint will need to be trimmed”*
**Strength**6%
*“Not dense”*
**Flatness**6%
*“Morons sent it like this,folded it over, wtf, hos is this now going to lie flat”*
### **Top return reasons **
**Functionality-Overall**21%
**Size-Overall**21%
**Grip**11%
**Quality-Overall**8%
**Thickness**8%
**Advertised Vs Actual Product**7%
**Thin**6%
**Compatibility-Overall**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is carpet underlay profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the carpet underlay niche?**
- 15 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in carpet underlay?**
- Top complaints mined from reviews: Functionality-Overall, Grip, Value For Money. The return rate is 0.1%.
- **When does demand for carpet underlay peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the carpet underlay niche?**
- Listings span £6.75–£43.70; the average listing price is £28.80 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.
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