---
title: "Search terms — builders wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/builders-wipes/search-terms"
last_updated: "2026-07-31T23:28:14.816Z"
locale: en
meta:
  description: "Niche score 43/100 · £142K/yr market · 52K searches/yr · £17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £142K/yr market · 52K searches/yr · £17.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — builders wipes - Flapen"
---

# **builders wipes**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 34Conversion 97Competition 12Returns 100Price range 84Avg price 82Brand share 0Review moat 30Quality gap 25

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£4.67–£77.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****£17.92**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£142K**

£142K/yr · 52K searches

**Review moat**

**Okay****3,540.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand