---
title: "Search terms — bug hotel - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/bug-hotel/search-terms"
last_updated: "2026-07-31T10:30:00.871Z"
locale: en
meta:
  description: "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £143K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bug hotel - Flapen"
---

# **bug hotel**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 93Conversion 51Competition 47Returns 99Price range 36Avg price 49Brand share 50Review moat 72Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+104.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****616.9**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.90**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£4.20–£20.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£143K**

£143K/yr · 295K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")