---
title: "Brother Label Printer Tape — £380K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/brother-label-printer-tape"
last_updated: "2026-07-31T20:47:00.721Z"
locale: en
meta:
description: "Niche score 49/100 · £380K/yr market · 214K searches/yr · £37.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £380K/yr market · 214K searches/yr · £37.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brother Label Printer Tape — £380K/yr Amazon UK Niche (2026) - Flapen"
---
# **brother label printer tape**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 17Conversion 56Competition 61Returns 96Price range 53Avg price 95Brand share 12Review moat 44Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£37.16**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£380K**
£380K/yr · 214K searches
**Price range**
**Good****£7.14–£166.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,064.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, brother label printer tape is a £380K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brother label printer tape market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£465K–£557K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**160**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 93%
**Open market**
**3%**
- Brother71% - Upwinning10% - NineLeaf5% - COLORWING5% - Suminey4% - Meritom2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
5K4KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/brother-label-printer-tape/trend)
## **Top brother label printer tape search terms**
- **brother label printer**78K/yr-18.7%3.5% conv. - **brother label printer tape**30K/yr-25.8%7.0% conv. - **brother label maker**22K/yr-24.1%3.8% conv. - **brother p touch label maker**7K/yr+36.7%3.9% conv. - **tze tape 12mm**7K/yr+2.9%5.1% conv. - **brother p touch tape**7K/yr-9.4%6.8% conv. - **brother label tape**7K/yr-22.3%5.9% conv. - **brother p touch**8K/yr-31.4%3.5% conv. - **tze-231**5K/yr-10.8%5.6% conv. - **brother tze tape 12mm**4K/yr-5.2%10.3% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/brother-label-printer-tape/search-terms)
## **Top brother label printer tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£114K40%£152K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother PT-H110 Label Printer | P-Touch Labeller | QWERTY Keyboard | Handheld**Brother**£26.85**4.6★2,650 rev](https://www.amazon.co.uk/dp/B01N5ID8FR) [2**Upwinning Compatible with Tze-231 Brother P-Touch Label Tape 12mm 0.47 Laminated for Brother Label Printer Tze Tz Tape 12mm for H110 E110 H100R H100LB H108 H101C H200 D210VP P300BT 1000 3-Pack**Upwinning**£8.35**4.6★7,351 rev](https://www.amazon.co.uk/dp/B01N494G0S) [3**Brother PT-E110 Label Maker P-Touch Electrician Label Printer Handheld QWERTY Keyboard Up to 12mm Labels Includes 12mm Black on White Tape Cassette**Brother**£34.64**4.4★2,242 rev](https://www.amazon.co.uk/dp/B073J26JMP) [4**Brother PTH100LBXG1 Label Printer | P-Touch Labeller | ABC Keyboard | Handheld | Light Blue**Brother**£19.18**4.7★2,677 rev](https://www.amazon.co.uk/dp/B00T8MBV1S) [5**Brother P-Touch H101C Handheld Labelling Print Machine System + Tape + Batteries**Brother**£20.50**4.7★1,056 rev](https://www.amazon.co.uk/dp/B00LV1NF4U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brother PT-E720BT P-touch CUBE Pro | App-based label printer | Handheld| Autocutter | Durable labels up to 24mm | Designed for professionals | UK plug**Brother**£120.71**10 rev8mo ago](https://www.amazon.co.uk/dp/B0G2SC4ZVP) [**VolenGo H1100 Label Maker Handheld Backlit Label Maker Machine with Waterproof White Tape(12mm) Replacement for Brother Label Printer QWERTY Keyboard & 3 Cable Modes For Home & Office**VolenGo**£21.39**129 rev1y ago](https://www.amazon.co.uk/dp/B0DHWV58W1) [**Brother PT-E560BTVP Electrician label printer | Prints up to 24mm | Bluetooth | Pro Label Tool app Connectivity | Dual auto- cutter | USB-c connectivity**Brother**£166.43**60 rev1y ago](https://www.amazon.co.uk/dp/B0D9KJ2CCQ) [**Brother PT-E310BTVP Electrician handheld label printer|Prints up to 18mm |Bluetooth |Pro Label Tool app connectivity| Built in manual industrial strength cutter | USB-c connectivity**Brother**£104.35**34 rev1y ago](https://www.amazon.co.uk/dp/B0D9KHCCLH) [**Brother PT-D610BT Versatile Desktop Label Printer | P-Touch Desktop Labeller | QWERTY Keyboard | Highly durable labels up to 24mm wide UK Plug**Brother**£64.43**35 rev3y ago](https://www.amazon.co.uk/dp/B0BPSX139X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Compatible with Brother P-Touch TZe-231 Label Tape 12mm 0.47 for Brother Label Printer Laminated Black on White Tze Tz Tape for PT-E110 H110 H101C H105 PT-1000 PT-H108 Label Maker 5-Pack**Meritom**£12.01**4.7★**▲ 238%**](https://www.amazon.co.uk/dp/B07VBYHSXR) [**Brother PT-E720BT P-touch CUBE Pro | App-based label printer | Handheld| Autocutter | Durable labels up to 24mm | Designed for professionals | UK plug**Brother**£120.71**4.8★**▲ 226%**](https://www.amazon.co.uk/dp/B0G2SC4ZVP) [**Brother QL-800 Label Printer Address Labeller PC Connected Desktop Red & Black Printing**Brother**£63.74**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B01MTFTXIA) [**Brother PT-E310BTVP Electrician handheld label printer|Prints up to 18mm |Bluetooth |Pro Label Tool app connectivity| Built in manual industrial strength cutter | USB-c connectivity**Brother**£104.35**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0D9KHCCLH) [**12mm Black on White Standard Adhesive Laminated TZe Tape Cassette (4 metres)**Brother**£7.14**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B004YJLXSG)
**~~View all trending →~~**
## **What buyers say about brother label printer tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Excellent value”*
**Quality-Overall**15%
*“Overall a good unit”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**13%
*“does the job”*
**Print Quality**10%
*“Print quality amazing”*
**Compatibility-Overall**4%
*“Compatible”*
**Efficiency**4%
*“Effective”*
**Color**3%
*“Lovely colours”*
**Size-Overall**2%
*“Fit and work fine”*
**Functionality-Overall**2%
*“This is brilliant for all lableing jars mylar bags what ever easy to use compact good value for money it also looks nice”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“Not as sticky”*
**Compatibility-Overall**11%
*“Incompatible with Newer PC's”*
**Quality-Overall**10%
*“Absolute garbage”*
**Connectivity-Overall**7%
*“Poor connection - returned”*
**Value For Money**6%
*“Expensive,”*
**Instructions/User Manual/Troubleshooting**3%
*“what's wrong with providing a single high quality user manual”*
**Size-Overall**3%
*“Too small”*
**Functionality-Overall**3%
*“the item doesnt work”*
**Ink Leakage**3%
*“Printing the ink on the wrong side”*
**Ease Of Use**3%
*“Far too much effort required to enter each and every input”*
### **Top return reasons **
**Compatibility-Overall**20%
**Size-Overall**18%
**Functionality-Overall**14%
**Connectivity-Overall**7%
**Defective Material/Parts**5%
**Print Quality**5%
**Advertised Vs Actual Product**4%
**Battery Inclusion**4%
**Adhesion/Stickiness**3%
**Software/Application**3%
## **Common questions**
- **Is brother label printer tape profitable to sell on Amazon United Kingdom?**
- The niche generates £380K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the brother label printer tape niche?**
- 8 brands and 160 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in brother label printer tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Compatibility-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for brother label printer tape peak?**
- Demand peaks in Jul; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the brother label printer tape niche?**
- Listings span £7.14–£166.43; the average listing price is £37.16 (sweet spot $15–$100). The average incumbent carries 2,065 reviews — the moat a new listing must climb.
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