---
title: "Trend — bowel cancer home test kit - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/bowel-cancer-home-test-kit/trend"
last_updated: "2026-07-31T18:30:19.849Z"
locale: en
meta:
  description: "Niche score 45/100 · £83K/yr market · 31K searches/yr · £14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £83K/yr market · 31K searches/yr · £14.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — bowel cancer home test kit - Flapen"
---

# **bowel cancer home test kit**

**Skip it**

Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 10Conversion 99Competition 12Returns 99Price range 78Avg price 69Brand share 13Review moat 80Quality gap 58

**Conversion**

**Incredible****18.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****398**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£4.33–£55.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****£14.27**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£83K**

£83K/yr · 31K searches

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-30.7%**

90-day search growth — must beat 0% to launch