---
title: "Blue Roll — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/blue-roll"
last_updated: "2026-07-31T07:21:15.644Z"
locale: en
meta:
description: "Niche score 70/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Blue Roll — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **blue roll**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 88Growth 21Conversion 98Competition 65Returns 100Price range 65Avg price 43Brand share 76Review moat 45Quality gap 89
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£1.6M**
£1.6M/yr · 825K searches
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.92–£37.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,021.4**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.11**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, blue roll is a £1.6M/yr Amazon United Kingdom market (825K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 70/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue roll market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.7M–£2.2M**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**35%**
- AmazonCommercial15% - AMD Nexus14% - REQUISITE NEEDS13% - BARGAIN FACTORY11% - UR CHOICE6% - Sirius6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
18K13KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/blue-roll/trend)
## **Top blue roll search terms**
- **blue roll**576K/yr-4.6%16.4% conv. - **blue rolls 6 pack**80K/yr-15.4%16.2% conv. - **blue paper towel roll**36K/yr-31.8%11.3% conv. - **blue rolls**22K/yr-27.5%14.3% conv. - **blue paper roll**16K/yr+6.1%10.6% conv. - **blue kitchen roll**14K/yr-8.9%9.9% conv. - **blue roll 24 pack**6K/yr+16.0%11.3% conv. - **6 pack blue roll**9K/yr-16.7%14.6% conv. - **blueroll**9K/yr+9.3%15.4% conv. - **blue towel roll**7K/yr-41.1%12.2% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/blue-roll/search-terms)
## **Top blue roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£64K8%£128K12%£193K16%£257K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm**AmazonCommercial**£16.14**4.5★8,823 rev](https://www.amazon.co.uk/dp/B07XL9YW9M) [2**6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet**AMD Nexus**£5.90**4.0★122 rev](https://www.amazon.co.uk/dp/B0DB2F3ZV8) [3**REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)**REQUISITE NEEDS**£7.23**4.1★397 rev](https://www.amazon.co.uk/dp/B0DXL39RB6) [4**UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning**UR CHOICE**£12.66**4.1★130 rev](https://www.amazon.co.uk/dp/B0CBVC328F) [5**AAM Blue Roll 6 Pack for Kitchen Workshop Restaurants | Environment Friendly Paper Towels | Toilet Roll | Hygienic Fast Drying Tissue Paper**Ayn Al Madina**£8.01**3.9★2,147 rev](https://www.amazon.co.uk/dp/B07R1KRYHQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**H HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets**H Haya Home**£5.08**37 rev2mo ago](https://www.amazon.co.uk/dp/B0H12F99QP) [**6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet**Efforias**£5.79**47 rev5mo ago](https://www.amazon.co.uk/dp/B0GMCZVXJ4) [**AmazonCommercial Multipurpose Paper Towel 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 Pack) 415 Sheets per Roll Sheet Size: 16.5 x 29 cm**AmazonCommercial**£13.37**8,823 rev8mo ago](https://www.amazon.co.uk/dp/B0DPCPTCK5) [**Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll**Arctic Hayes**£2.92**106 rev1y ago](https://www.amazon.co.uk/dp/B0F3PHFMRQ) [**REQUISITE NEEDS Embossed 2 Ply Blue Rolls - Blue Paper Towel Tissue (Pack of 6)**REQUISITE NEEDS**£7.23**397 rev1y ago](https://www.amazon.co.uk/dp/B0DXL39RB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**H HAYA HOME Blue Roll 2 Ply Centre Feed Paper Towels Tissue Paper Strong Absorbent Cleaning Wipes for Restaurant Takeaway Home Kitchen Bathroom Industrial Workshop Use Pack of 1 Roll 400 Sheets**H Haya Home**£5.08**3.6★**▲ 265%**](https://www.amazon.co.uk/dp/B0H12F99QP) [**6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet**AMD Nexus**£5.90**4.0★**▲ 209%**](https://www.amazon.co.uk/dp/B0DB2F3ZV8) [**Blake & White Centrefeed Blue Rolls 6 Pack - Purely Smile 2 Ply Tissue Roll for Wiping Surfaces & Drying Hands - 300 Sheets Strong & Ultra Absorbent Blue Roll | PS1216**Blake & White**£9.29**3.8★**▲ 128%**](https://www.amazon.co.uk/dp/B0C2Q6NN66) [**6 X Centrefeed Blue Rolls | 2 Ply Embossed Paper Towels | Strong & Absorbent | 6-Pack | Sustainable & UK Supplier | Perfect for Commercial & Kitchen Use Cleaning Toilet**Efforias**£5.79**4.1★**▲ 91%**](https://www.amazon.co.uk/dp/B0GMCZVXJ4) [**Arctic Hayes Multipurpose Wiping Paper 2-Ply Centrefeed Blue Roll Recycled Sheet Size: 25 x 38cm 105 Sheets (40m) per Roll**Arctic Hayes**£2.92**3.9★**▲ 83%**](https://www.amazon.co.uk/dp/B0F3PHFMRQ)
**~~View all trending →~~**
## **What buyers say about blue roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good value for money”*
**Quality-Overall**22%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“Accurate description”*
**Ease Of Cleaning**6%
*“Perfect for cleaning the kitchen”*
**Absorbency**5%
*“Surprisingly absorbent”*
**Ease Of Use**3%
*“Handy”*
**Size-Overall**2%
*“Good Size”*
**Strength**2%
*“Big strong rolls highly recommend”*
**Color**2%
*“Best blue roll ever”*
**Durability**1%
*“Durable enough”*
### **What buyers complain about **
**Quality-Overall**25%
*“Bad quality”*
**Thickness**16%
*“Not as thick as I expected”*
**Size-Overall**12%
*“Small squares”*
**Strength**5%
*“Not strong”*
**Value For Money**5%
*“Cheap and nasty”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Color**3%
*“Not like true blue roll more blue coloured kitchen roll”*
**Durability**3%
*“Not durable enough”*
**Ease Of Cleaning**2%
*“Not suitable for cleaning at all”*
**Absorbency**2%
*“Not very absorbent”*
### **Top return reasons **
**Quality-Overall**29%
**Advertised Vs Actual Product**15%
**Size-Overall**11%
**Color**6%
**Water Resistance**5%
**Thin**4%
**Absorbency**3%
**Value For Money**3%
**Functionality-Overall**3%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is blue roll profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 30 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the blue roll niche?**
- 21 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in blue roll?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.0%.
- **When does demand for blue roll peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the blue roll niche?**
- Listings span £2.92–£37.09; the average listing price is £11.11 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.
## **Related niches in Business, Industry & Science**
- 70 [**bacteriostatic water**](https://flapen.com/research/uk/business-industry-science/bacteriostatic-water)£289K/yr+104.8%**Worth a look**- 70 [**gas bottle level indicator**](https://flapen.com/research/uk/business-industry-science/gas-bottle-level-indicator)£55K/yr+37.4%**Worth a look**- 71 [**chicken feeder**](https://flapen.com/research/uk/business-industry-science/chicken-feeder)£179K/yr+34.5%**Worth a look**- 71 [**trolley on wheels**](https://flapen.com/research/uk/business-industry-science/trolley-on-wheels)£1.9M/yr+79.6%**Launch it**- 69 [**mop**](https://flapen.com/research/uk/business-industry-science/mop)£6.8M/yr-9.8%**Worth a look**- 69 [**incubator for eggs**](https://flapen.com/research/uk/business-industry-science/incubator-for-eggs)£216K/yr+17.5%**Worth a look**[**All Business, Industry & Science niches **](https://flapen.com/research/uk/business-industry-science)