---
title: "Reviews — blue roll 12 pack - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/blue-roll-12-pack/reviews"
last_updated: "2026-07-31T13:15:37.281Z"
locale: en
meta:
  description: "Niche score 46/100 · £106K/yr market · 40K searches/yr · £11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £106K/yr market · 40K searches/yr · £11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — blue roll 12 pack - Flapen"
---

# **blue roll 12 pack**

**Skip it**

Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 3Conversion 100Competition 25Returns 100Price range 14Avg price 49Brand share 40Review moat 42Quality gap 89

**Conversion**

**Incredible****22.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.93**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,288**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£106K**

£106K/yr · 40K searches

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****£7.73–£16.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-44.4%**

90-day search growth — must beat 0% to launch