---
title: "Blue Roll 12 Pack — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/blue-roll-12-pack"
last_updated: "2026-07-31T10:28:59.633Z"
locale: en
meta:
description: "Niche score 46/100 · £106K/yr market · 40K searches/yr · £11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £106K/yr market · 40K searches/yr · £11.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Roll 12 Pack — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue roll 12 pack**
**Skip it**
Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 3Conversion 100Competition 25Returns 100Price range 14Avg price 49Brand share 40Review moat 42Quality gap 89
**Conversion**
**Incredible****22.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.93**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,288**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£106K**
£106K/yr · 40K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£7.73–£16.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-44.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blue roll 12 pack is a £106K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue roll 12 pack market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£119K–£149K**
- units × avg price
- **Conversion rate**
- **22.2%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- BARGAIN FACTORY40% - REQUISITE NEEDS13% - Aspect11% - AmazonCommercial9% - UR CHOICE8% - Sirius7% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.4% search growth over the last 90 days.
1K600Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/blue-roll-12-pack/trend)
## **Top blue roll 12 pack search terms**
- **blue roll 12 pack**28K/yr-53.4%22.5% conv. - **12 pack blue roll**6K/yr-33.1%16.6% conv. - **blueroll 12 pack**3K/yr-1.9%18.2% conv. - **blue rolls 12 pack**3K/yr-22.3%17.6% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/blue-roll-12-pack/search-terms)
## **Top blue roll 12 pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m**BARGAIN FACTORY**£10.71**4.3★394 rev](https://www.amazon.co.uk/dp/B0BFFX1B8K) [2**ASPECT Blue Roll (Pack of 12)(4800 Sheet) Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use**Aspect**£12.65**4.0★2,285 rev](https://www.amazon.co.uk/dp/B0C9JQXVPN) [3**Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet**BARGAIN FACTORY**£11.59**4.1★817 rev](https://www.amazon.co.uk/dp/B0DPXT167Z) [4**Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m**REQUISITE NEEDS**£12.16**4.1★142 rev](https://www.amazon.co.uk/dp/B0DMKTLH1C) [5**AmazonCommercial Multipurpose Wiping Paper 2-ply Centrefeed Blue Roll Recycled 6 Rolls (1 pack) 450 Sheets per Roll Sheet Size: 20 x 30 cm**AmazonCommercial**£16.14**4.5★8,823 rev](https://www.amazon.co.uk/dp/B07XL9YW9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use**AMD Nexus**£10.39**7 rev4mo ago](https://www.amazon.co.uk/dp/B0GQNMX2TZ) [**Bargain Factory 12 x Blue Centrefeed Rolls Premium Quality 2 Ply Embossed Paper Towels Hand Towel Rolls Pack of 12 Tissue Rolls Strong & Absorbent Perfect for Commercial & Kitchen Use Cleaning Toilet**BARGAIN FACTORY**£11.59**817 rev1y ago](https://www.amazon.co.uk/dp/B0DPXT167Z) [**Requisite Needs 12 Rolls Blue CENTREFEED 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m**REQUISITE NEEDS**£12.16**142 rev1y ago](https://www.amazon.co.uk/dp/B0DMKTLH1C) [**H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)**H-LINE**£7.73**552 rev2y ago](https://www.amazon.co.uk/dp/B0D382ZLY8) [**UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning**UR CHOICE**£12.66**130 rev3y ago](https://www.amazon.co.uk/dp/B0CBVC328F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 X Blue Roll Centrefeed 2 Ply Kitchen Rolls Embossed Pattern Paper Towels Strong and Absorbent Tissue Paper Wipe Away Perfect for Commercial & Kitchen Use**AMD Nexus**£10.39**3.5★**▲ 378%**](https://www.amazon.co.uk/dp/B0GQNMX2TZ) [**UR CHOICE Blue Centrefeed Paper Tissue Rolls Pack of 12 Rolls Multipurpose 2-Ply Laminated Kitchen Towel for Home & Commercial Cleaning**UR CHOICE**£12.66**4.1★**▲ 117%**](https://www.amazon.co.uk/dp/B0CBVC328F) [**Bargain Factory Blue CENTREFEED Rolls 2 PLY 12 Pack Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m**BARGAIN FACTORY**£10.71**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B0BFFX1B8K) [**REQUISITE NEEDS 12 Blue CENTREFEED Rolls 2 PLY Paper Towels Hand Towel Tissue Premium Quality Wall Mounted Lockable Rolls 100m**REQUISITE NEEDS**£11.54**3.9★**▲ 78%**](https://www.amazon.co.uk/dp/B08XWCBQ1P) [**H-Line Blue Rolls Centrefeed Kitchen Towels Roll Embossed Pattern Strong & Absorbent Blue Roll Paper Towel Tissue Standard Household Towels for Home Kitchen Office Warehouse Garage (Pack of 6)**H-LINE**£7.73**4.2★**▲ 32%**](https://www.amazon.co.uk/dp/B0D382ZLY8)
**~~View all trending →~~**
## **What buyers say about blue roll 12 pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**34%
*“Good deal”*
**Quality-Overall**24%
*“Excellent Product”*
**Advertised Vs Actual Product**10%
*“Accurate description”*
**Ease Of Cleaning**5%
*“Great we used these when we had litter of pups to help clean up”*
**Absorbency**4%
*“Very absorbent”*
**Ease Of Use**3%
*“Most useful”*
**Color**2%
*“Its blue roll good”*
**Strength**2%
*“Big strong rolls highly recommend”*
**Size-Overall**2%
*“fit for the job”*
**Thickness**1%
*“Great thickness, great strength, perfect absorption, great size”*
### **What buyers complain about **
**Quality-Overall**32%
*“it is of low quality”*
**Thickness**14%
*“Not as thick as I would have liked”*
**Size-Overall**12%
*“Very small sheets”*
**Color**6%
*“left behind blue dye that has ruined the rug”*
**Durability**4%
*“It does break up fast”*
**Advertised Vs Actual Product**4%
*“Description is wrong”*
**Strength**4%
*“not at all robust in use”*
**Value For Money**3%
*“Cheap and nasty”*
**Thin**2%
*“So thin”*
**Absorbency**2%
*“slowly and doesn't appear to absorb as well as alternatives”*
### **Top return reasons **
**Quality-Overall**28%
**Color**9%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Water Resistance**5%
**Absorbency**4%
**Moist/Dry**4%
**Value For Money**4%
**Material Quality**4%
**Ease Of Cleaning**3%
## **Common questions**
- **Is blue roll 12 pack profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the blue roll 12 pack niche?**
- 11 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in blue roll 12 pack?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.1%.
- **When does demand for blue roll 12 pack peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the blue roll 12 pack niche?**
- Listings span £7.73–£16.14; the average listing price is £11.93 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.
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