---
title: "Blue Plasters — £91K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/blue-plasters"
last_updated: "2026-07-31T18:46:16.385Z"
locale: en
meta:
description: "Niche score 38/100 · £91K/yr market · 61K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £91K/yr market · 61K searches/yr · £4.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Plasters — £91K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue plasters**
**Skip it**
Prices mostly outside the sweet spot ($2.33–$6.50) — this niche doesn't clear our bar today.
Market size 23Growth 21Conversion 100Competition 19Returns 100Price range 0Avg price 11Brand share 19Review moat 68Quality gap 30
**Conversion**
**Incredible****37.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****781.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£91K**
£91K/yr · 61K searches
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.33–£6.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue plasters is a £91K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue plasters market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£101K–£122K**
- units × avg price
- **Conversion rate**
- **37.0%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**3%**
- Safety First Aid Group56% - JFA Medical17% - Core Medical7% - SOL7% - Value Aid5% - Qualicare5% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/blue-plasters/trend)
## **Top blue plasters search terms**
- **blue plasters**36K/yr+0.5%31.3% conv. - **blue plasters waterproof catering**21K/yr-18.0%33.3% conv. - **blue plaster**2K/yr-7.6%29.5% conv. - **blue plasters for first aid kit**2K/yr-32.2%29.9% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/blue-plasters/search-terms)
## **Top blue plasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£14K30%£27K45%£41K60%£55K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety First Aid Group HypaPlast Blue Catering Chefs Plasters Assorted Pack Metal Detectable**Safety First Aid Group**£3.37**4.7★940 rev](https://www.amazon.co.uk/dp/B004DPDO9M) [2**JFA Medical Blue Plasters 100 Plasters per Pack (Medium (72 x 19mm))**JFA Medical**£3.58**4.6★1,530 rev](https://www.amazon.co.uk/dp/B01N8UI2BK) [3**Blue Catering Plasters Assorted Hard Box 100x CorePlast Metal Detectable. Washproof Waterproof Medical Plaster Catering First Aid Kits Easy Open high stickability Tough Cushioned Wound Dressing**Core Medical**£6.50**4.5★194 rev](https://www.amazon.co.uk/dp/B007H67PGM) [4**Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)**Safety First Aid Group**£3.33**4.6★596 rev](https://www.amazon.co.uk/dp/B07RZTRZLB) [5**SOL 200pk Blue Plasters for First Aid Kit - Waterproof Kitchens Catering Food Prep. Small and Assorted Sizes Strong and Washproof Quick Coverage of Cuts and Grazes on Fingers Hands and Arms**SOL**£5.07**4.6★305 rev](https://www.amazon.co.uk/dp/B0BWRYF6GK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOL 200pk Blue Plasters for First Aid Kit - Waterproof Kitchens Catering Food Prep. Small and Assorted Sizes Strong and Washproof Quick Coverage of Cuts and Grazes on Fingers Hands and Arms**SOL**£5.07**305 rev3y ago](https://www.amazon.co.uk/dp/B0BWRYF6GK) [**Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)**Safety First Aid Group**£3.33**596 rev7y ago](https://www.amazon.co.uk/dp/B07RZTRZLB) [**Value Aid Blue Detectable Plasters Box of 100 Assorted Plasters for Catering Kitchens and Food Handling Latex Free Washproof Assorted Sizes with Hypoallergenic Adhesive Individually Wrapped**Value Aid**£4.44**256 rev7y ago](https://www.amazon.co.uk/dp/B07K7MKFXD) [**JFA Medical Blue Plasters 100 Plasters per Pack (Medium (72 x 19mm))**JFA Medical**£3.58**1,530 rev9y ago](https://www.amazon.co.uk/dp/B01N8UI2BK) [**JFA Medical Blue Plasters 100 Plasters per Pack (Large (72 x 22mm))**JFA Medical**£3.69**1,530 rev9y ago](https://www.amazon.co.uk/dp/B01MD1QIWE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safety First Aid Group HypaPlast Blue Catering Chefs Plasters Assorted Pack Metal Detectable**Safety First Aid Group**£3.37**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B004DPDO9M) [**Value Aid Blue Detectable Plasters Box of 100 Assorted Plasters for Catering Kitchens and Food Handling Latex Free Washproof Assorted Sizes with Hypoallergenic Adhesive Individually Wrapped**Value Aid**£4.44**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B07K7MKFXD) [**JFA Medical Blue Plasters 100 Plasters per Pack (Large (72 x 22mm))**JFA Medical**£3.69**4.6★**— 1%**](https://www.amazon.co.uk/dp/B01MD1QIWE) [**Safety First Aid Group HypaPlast Blue Visually Detectable Plasters 7.2x2.5cm (Pack of 100)**Safety First Aid Group**£3.33**4.6★**▼ 11%**](https://www.amazon.co.uk/dp/B07RZTRZLB) [**100 Assorted Sterile Blue Plasters Detectable for Catering**Qualicare**£4.58**4.6★**▼ 17%**](https://www.amazon.co.uk/dp/B014L6ZBJ8)
**~~View all trending →~~**
## **What buyers say about blue plasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good value for money”*
**Adhesion/Stickiness**22%
*“Adhesion very good in fact I have just ordered my second set of plasters”*
**Quality-Overall**13%
*“Good product”*
**Advertised Vs Actual Product**13%
*“As Described”*
**Ease Of Use**9%
*“Handy”*
**Cutting/Trimming**6%
*“Can't fault these, they stay on and keep cuts clean”*
**Size-Overall**6%
*“Good value and variety of sizes”*
**Water Resistance**3%
*“Well they stick better than the rubbish ones inside the kits and are waterproof”*
### **What buyers complain about **
**Size-Overall**50%
*“They are also BIGGER”*
**Adhesion/Stickiness**17%
*“also compensate for the fact they don't stick on too well”*
### **Top return reasons **
**Functionality-Overall**33%
**Adhesion/Stickiness**33%
**Strength**17%
**Certifications**17%
## **Common questions**
- **Is blue plasters profitable to sell on Amazon United Kingdom?**
- The niche generates £91K/yr across 10 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the blue plasters niche?**
- 7 brands and 21 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in blue plasters?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness. The return rate is 0.0%.
- **When does demand for blue plasters peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the blue plasters niche?**
- Listings span £2.33–£6.50; the average listing price is £4.05 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.
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