---
title: "Blue Pla — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/blue-pla"
last_updated: "2026-07-31T12:16:26.450Z"
locale: en
meta:
description: "Niche score 45/100 · £46K/yr market · 40K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £46K/yr market · 40K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Pla — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue pla**
**Skip it**
Prices mostly outside the sweet spot ($7.93–$13.40) — this niche doesn't clear our bar today.
Market size 12Growth 24Conversion 91Competition 75Returns 97Price range 0Avg price 38Brand share 27Review moat 26Quality gap 40
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,851.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£46K**
£46K/yr · 40K searches
**Price range**
**Bad****£7.93–£13.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, blue pla is a £46K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue pla market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£53K–£63K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **240 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**8%**
- ELEGOO27% - eSUN25% - SUNLU18% - 3DHoJor11% - JAYO7% - Inslogic3% - Open — no brand owns it (6 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -1.2% search growth over the last 90 days.
900700Nov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/blue-pla/trend)
## **Top blue pla search terms**
- **blue pla**18K/yr-1.1%10.9% conv. - **blue filament**7K/yr+0.7%7.3% conv. - **blue pla filament**6K/yr-4.5%9.1% conv. - **pla blue**6K/yr-6.9%9.9% conv. - **pla filament blue**4K/yr+9.2%7.4% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/blue-pla/search-terms)
## **Top blue pla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEGOO Rapid PLA Plus Filament 1.75mm Blue 1KG PLA+ 3D Printer Filament Up to 600 mm/s High Speed Printing Dimensional Accuracy +/- 0.02 mm 1kg Cardboard Spool(2.2lbs)**ELEGOO**£10.99**4.6★2,618 rev](https://www.amazon.co.uk/dp/B0CXT8YBLG) [2**eSUN PLA Filament 1.75mm PLA Basic Dimensional Accuracy +/- 0.05mm 1KG Spool (2.2 LBS) Speedy Filament for 3D Printers Blue**eSUN**£9.64**4.3★9,723 rev](https://www.amazon.co.uk/dp/B0CR1BXD9K) [3**eSUN PLA Filament 1.75mm 3D Printer Filament PLA Dimensional Accuracy +/- 0.03mm 1KG Spool (2.2 LBS) 3D Printing Materials for Most FDM 3D Printers Blue**eSUN**£9.98**4.4★3,577 rev](https://www.amazon.co.uk/dp/B0BT9FQ3FM) [4**3DHOJOR 3D Printing Filament high-Speed PLA Filament 1.75mm 300mm/s 1kg Cardboard Spool Dimensional Accuracy +/- 0.03 mm Fit Most 3D FDM Printer-Blue**3DHoJor**£8.71**4.2★2,179 rev](https://www.amazon.co.uk/dp/B0CT8TZ5XK) [5**SUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue**SUNLU**£11.27**4.6★4,108 rev](https://www.amazon.co.uk/dp/B0FYQJ7NN3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue**SUNLU**£11.27**4,108 rev8mo ago](https://www.amazon.co.uk/dp/B0FYQJ7NN3) [**SUNLU PLA 3D Printer Filament Neatly Wound PLA Filament 1.75mm Dimensional Accuracy +/- 0.02mm 1KG Spool 2.2lbs. (Klein Blue)**SUNLU**£11.01**11 rev11mo ago](https://www.amazon.co.uk/dp/B0FLWL2RD9) [**SUNLU PLA Plus 3D Printer Filament Upgraded PLA+ 3D Filament 1.75mm Neatly Wound PLAPro Strong and Toughness Dimensional Accuracy +/- 0.02 mm 1KG Spool (Klein Blue)**SUNLU**£11.01**3,194 rev1y ago](https://www.amazon.co.uk/dp/B0FDGD1FMJ) [**SUNLU PLA+2.0 Filament Upgrade PLA+ 1.75mm Tougher and Stronger Neatly Wound 3D Printer Filament Dimensional Accuracy +/-0.02mm Klein Blue**SUNLU**£11.78**1,319 rev1y ago](https://www.amazon.co.uk/dp/B0F6C5H7GP) [**ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Spool(2.2lbs) Fit Most FDM 3D Printers**ELEGOO**£11.18**646 rev1y ago](https://www.amazon.co.uk/dp/B0F43ZHK1R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Inslogic High-Speed PLA Filament 1.75mm 3D Printer Filament 50-600mm/s Rapid Printing PLA Smooth Flow & No Clogging 1kg Spool (2.2lbs) Fit Most FDM 3D Printers Blue**Inslogic**£8.58**4.8★**▲ 244%**](https://www.amazon.co.uk/dp/B0DYD4F9D5) [**JAYO PLA+ Filament 1.75mm Blue Grey 1.1KG PLA Plus 3D Printer Filament Durable Strength Accuracy +/- 0.02mm 1.1KG Spool (2.2 LBS) Fits for Most FDM 3D Printers**JAYO**£9.87**4.5★**▲ 161%**](https://www.amazon.co.uk/dp/B0BTL1N1B2) [**SUNLU High Speed PLA Filament 1.75mm Up to 600mm/s Fast Printing 3D Printer Hyper Filament High Flow Speedy Neatly Wound Rapid HS-PLA Dimensional Accuracy +/- 0.02mm 1KG Klein Blue**SUNLU**£11.27**4.6★**▲ 145%**](https://www.amazon.co.uk/dp/B0FYQJ7NN3) [**SUNLU PLA 3D Printer Filament Neatly Wound PLA Filament 1.75mm Dimensional Accuracy +/- 0.02mm 1KG Spool 2.2lbs. (Klein Blue)**SUNLU**£11.01**4.4★**▲ 139%**](https://www.amazon.co.uk/dp/B0FLWL2RD9) [**ELEGOO PLA Filament 1.75mm Dark Blue 1KG 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Spool(2.2lbs) Fit Most FDM 3D Printers**ELEGOO**£11.18**4.7★**▲ 113%**](https://www.amazon.co.uk/dp/B0F43ZHK1R)
**~~View all trending →~~**
## **What buyers say about blue pla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Great colour”*
**Quality-Overall**25%
*“Good quality”*
**Print Quality**15%
*“Prints well, nice blue”*
**Value For Money**13%
*“Good Value”*
**Efficiency**4%
*“it works”*
**Size-Overall**4%
*“most importantly for me is it fits”*
**Compatibility-Overall**2%
*“Good Value, works well with Bambu A1”*
**Material Quality**2%
*“the filament is lovely, great surface finish and good plasticity”*
**Adhesion/Stickiness**1%
*“and shows great layer adhesion, resulting in strong, clean prints”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not very good”*
**Print Quality**14%
*“Poor print quality”*
**Adhesion/Stickiness**14%
*“bed adhesion issues and warping”*
**Size-Overall**11%
*“some other brands seems to slip or just dont fit perfectly”*
**Color**11%
*“It also has a bit of a purple hue in my opinion”*
**Jamming/Clogging**6%
*“Clogs, doesn't adhere, and in the rare case you can get a successful print, strings like crazy”*
**Display Colors**6%
*“after printing a large model the colour isn't consistent there is alot of stringing”*
**Eco Friendliness**3%
*“very environmentally unfriendly”*
**Rope/Wire Tangling**2%
*“I am not a great fan of cardboard wheels as filament tends to get tangled easier”*
### **Top return reasons **
**Color**45%
**Functionality-Overall**12%
**Print Quality**10%
**Compatibility-Overall**6%
**Size-Overall**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**3%
**Display Colors**3%
**Adhesion/Stickiness**2%
**Jamming/Clogging**2%
## **Common questions**
- **Is blue pla profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 39 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the blue pla niche?**
- 12 brands and 17 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in blue pla?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Adhesion/Stickiness. The return rate is 0.5%.
- **What does it cost to enter the blue pla niche?**
- Listings span £7.93–£13.40; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 3,852 reviews — the moat a new listing must climb.
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