---
title: "Search terms — black pla - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/black-pla/search-terms"
last_updated: "2026-07-31T08:08:35.091Z"
locale: en
meta:
  description: "Niche score 55/100 · £252K/yr market · 111K searches/yr · £12.67 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £252K/yr market · 111K searches/yr · £12.67 avg price. Soft demand (-13.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black pla - Flapen"
---

# **black pla**

**Worth a look**

Shows searches that convert (18.0% search→purchase), but soft demand (-13.1% this quarter) keeps it on the watch list.

Market size 47Growth 18Conversion 99Competition 70Returns 98Price range 76Avg price 56Brand share 32Review moat 35Quality gap 35

**Conversion**

**Incredible****18.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£7.35–£38.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****£12.67**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£252K**

£252K/yr · 111K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,969.58**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch