---
title: "Black Mask — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/black-mask"
last_updated: "2026-07-31T13:02:45.478Z"
locale: en
meta:
description: "Niche score 38/100 · £51K/yr market · 99K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £51K/yr market · 99K searches/yr · £5.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Mask — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **black mask**
**Skip it**
Prices mostly outside the sweet spot ($2.74–$8.84) — this niche doesn't clear our bar today.
Market size 13Growth 10Conversion 84Competition 23Returns 97Price range 0Avg price 15Brand share 32Review moat 35Quality gap 76
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,968.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 99K searches
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.74–£8.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black mask is a £51K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black mask market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£55K–£69K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**20**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**11%**
- Omnitex26% - Komonee25% - Aspect21% - REQUISITE NEEDS11% - LONGKING3% - Nufasion3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.
7K5KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/business-industry-science/black-mask/trend)
## **Top black mask search terms**
- **black face mask**53K/yr-18.6%7.9% conv. - **black masks**12K/yr-32.4%9.2% conv. - **face masks black**13K/yr-43.2%8.6% conv. - **black face masks**11K/yr-43.5%12.1% conv. - **black disposable face mask**4K/yr-49.2%13.7% conv. - **black face masks disposable**6K/yr-52.8%10.3% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/black-mask/search-terms)
## **Top black mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Omnitex British Brand BLACK 3ply Premium Type IIR Disposable Surgical Face Mask | EN14683:2019 | 98% Filtration Fluid Resistant Medical Face Mask 2R with Ear Loops - Pack of 50**Omnitex**£4.49**4.5★2,680 rev](https://www.amazon.co.uk/dp/B091B8ZLXD) [2**Komonee Pack of 10 Disposable Black Face Masks: 3 Ply High Filtration & Dustproof Mouth Cover Covering Protective Breathable Masks For Men Women Outdoors Indoors Workplace Shops**Komonee**£3.60**4.2★264 rev](https://www.amazon.co.uk/dp/B08PPDT5QN) [3**Aspect 50PK Disposable 3-Ply Face Masks Dust Protector | Suitable For Sensitive Skin | High Filterability | Breathable Black**Aspect**£4.27**4.4★49 rev](https://www.amazon.co.uk/dp/B0FH339HPN) [4**REQUISITE NEEDS 100 Face Mask Black Disposable for Adults Disposable Breathable Face Coverings Face Masks Breathable 3 Layer Face Masks Suitable For Sensitive Skin (Black)**REQUISITE NEEDS**£4.67**4.2★1,276 rev](https://www.amazon.co.uk/dp/B08YLQL6C9) [5**Aspect Black Disposable Face Masks Dust Masks for Nose Mouth Coverings with Sturdy Elastic Ear Loops Ideal for Adults and Children (50)**Aspect**£4.22**4.5★111 rev](https://www.amazon.co.uk/dp/B08P7Z3MDV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)**ShinHye**£8.84**38 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRQ1M23) [**Paxfords Premium Black Face Mask 4 Pack Upgraded Size Reusable Fabric Face Masks Made from Soft Breathable Cotton for Comfortable Everyday Wear Nose Mask with Adjustable Ear Loops**Paxfords**£6.81**69 rev1y ago](https://www.amazon.co.uk/dp/B0DTJMR9M1) [**THE ISMA Charcoal Peel Off Face Masks Black Blackhead Cleanser Purifying Mask Blackhead Extractor Blackhead Removal 60g**THE ISMA**£6.02**62 rev1y ago](https://www.amazon.co.uk/dp/B0DJ9FW6C4) [**LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black**LONGKING**£2.74**6,580 rev4y ago](https://www.amazon.co.uk/dp/B09NPKCBV1) [**Aspect Black Disposable Face Masks Dust Masks for Nose Mouth Coverings with Sturdy Elastic Ear Loops Ideal for Adults and Children (50)**Aspect**£4.22**111 rev4y ago](https://www.amazon.co.uk/dp/B08P7Z3MDV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ShinHye Balaclavas for Men and Women - Ski Mask Ice Silk Windproof Sun UV Protection Summer Windproof Helmet Face Mask for Running Cycling Motorcycling Skiing (Black)**ShinHye**£8.84**4.4★**▲ 327%**](https://www.amazon.co.uk/dp/B0GHRQ1M23) [**Achiou Balaclava Face Mask Ski Mask UV Protector Lightweight for Motorcycle Cycling Running Black**Achiou**£5.82**4.4★**▲ 134%**](https://www.amazon.co.uk/dp/B07PFGMG5F) [**Shauoal Neck Gaiter Face Cover FG01 Elastic Head Wrap Mask for Cycling Running Outdoor Activities- Black Thin**Shauoal**£7.93**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B08NH4LSG5) [**THE ISMA Charcoal Peel Off Face Masks Black Blackhead Cleanser Purifying Mask Blackhead Extractor Blackhead Removal 60g**THE ISMA**£6.02**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0DJ9FW6C4) [**LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black**LONGKING**£2.74**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B09NPKCBV1)
**~~View all trending →~~**
## **What buyers say about black mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Nice quality mask”*
**Value For Money**16%
*“Good value for money”*
**Size-Overall**12%
*“Comfortable fit does the job”*
**Comfort-Overall**9%
*“Very comfortable”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Breathability**4%
*“breathable”*
**Warmth**3%
*“Warm and lightweight”*
**Protection**2%
*“Loads of masks and double protection”*
**Ease Of Use**2%
*“easy to use”*
**Weight Light**2%
*“Lightweight material”*
### **What buyers complain about **
**Size-Overall**19%
*“too tight”*
**Quality-Overall**16%
*“Low quality”*
**Thickness**16%
*“felt thicker too”*
**Smell**7%
*“ut has smell”*
**Advertised Vs Actual Product**5%
*“Doesn't as show as on the picture”*
**Strap/String Quality**4%
*“and crushes the ears as I guess the straps are too short”*
**Material Quality**4%
*“Fabric is not nice in touch”*
**Color**3%
*“My purpose needs black not that light blue colour”*
**Breathability**3%
*“It's made of plastic and not breathable”*
**Strength**2%
*“Not so great - these face masks are quite flimsy”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**9%
**Thin**7%
**Smell**6%
**Advertised Vs Actual Product**5%
**Shape/Style**3%
**Comfort-Overall**3%
**Functionality-Overall**3%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is black mask profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the black mask niche?**
- 12 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in black mask?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.5%.
- **When does demand for black mask peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the black mask niche?**
- Listings span £2.74–£8.84; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 2,968 reviews — the moat a new listing must climb.
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