--- title: "Arduino — £148K/yr Amazon UK Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/uk/business-industry-science/arduino" last_updated: "2026-07-31T14:43:04.539Z" locale: en meta: description: "Niche score 40/100 · £148K/yr market · 199K searches/yr · £35.08 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 40/100 · £148K/yr market · 199K searches/yr · £35.08 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Arduino — £148K/yr Amazon UK Niche (2026) - Flapen" --- # **arduino** **Skip it** Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today. Market size 32Growth 15Conversion 27Competition 41Returns 95Price range 90Avg price 95Brand share 6Review moat 41Quality gap 24 **Returns** **Incredible****1.0%** return rate — above 5% kills the launch gate **Avg price** **Incredible****£35.08** avg listing price — sweet spot $15–$100 **Price range** **Great****£10.68–£77.02** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Competition** **Okay****60%** top-5 click share — leaders hold, buyers still browse **Review moat** **Okay****2,370.67** avg incumbent reviews — the moat a new listing must climb **Market size** **Okay****£148K** £148K/yr · 199K searches **Conversion** **Okay****2.1%** search→purchase rate — share of searches ending in a sale **Quality gap** **Bad****4.6★** avg incumbent rating — lower means beatable quality **Growth** **Bad****-19.5%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****97%** top-5 brand share — brand-locked demand According to Flapen's Amazon United Kingdom niche tracking, arduino is a £148K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100. Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **arduino market data**
**Units sold / yr**
**3K–4K**
avg 100–250/product
**Revenue / yr**
**£105K–£140K**
units × avg price
**Conversion rate**
**2.1%**
**Avg BSR**
**#143**
**Page quality**
**0%**
**Prime**
**94%**
**Sponsored**
**89%**
**Out of stock**
**0.0%**
**Avg brand age**
**47 months**
**Avg seller age**
**198 days**
## **Competition & brand share** The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. **Brands** **6 **▼falling **Sellers** **19** **Top-5 brand share** **97%** Top 20: 100% **Top-5 click share** **60%** Top 20: 100% **Open market** **0%** - ELEGOO55% - Arduino25% - ePalZoneXP9% - Miuzei5% - SUNFOUNDER3% - BOJACK3% ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days. 6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 2.4× [**Open Trend **](https://flapen.com/research/uk/business-industry-science/arduino/trend) ## **Top arduino search terms** - **arduino**116K/yr-25.9%1.1% conv. - **arduino starter kit**47K/yr-4.0%2.2% conv. - **arduino kit**29K/yr-20.1%1.1% conv. - **microcontroller**5K/yr-10.2%0.2% conv. - **arduino board**2K/yr-34.6%1.5% conv. [**All search terms **](https://flapen.com/research/uk/business-industry-science/arduino/search-terms) ## **Top arduino products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%£15K20%£30K30%£44K40%£59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 18 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![ELEGOO UNO R3 Project Super Starter Kit Compatible with Arduino IDE with Tutorial for Beginner](https://m.media-amazon.com/images/I/51QNw+fofQL.jpg)**ELEGOO UNO R3 Project Super Starter Kit Compatible with Arduino IDE with Tutorial for Beginner**ELEGOO**£31.24**4.6★16,037 rev](https://www.amazon.co.uk/dp/B01D8KOZF4) [2![ELEGOO UNO R3 Project The Most Complete Ultimate Starter Kit Compatible with Arduino IDE with Tutorial](https://m.media-amazon.com/images/I/61zD-TeluHL.jpg)**ELEGOO UNO R3 Project The Most Complete Ultimate Starter Kit Compatible with Arduino IDE with Tutorial**ELEGOO**£42.67**4.6★1,069 rev](https://www.amazon.co.uk/dp/B01IUY62RM) [3![ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit Barebone PCs Compatible with Arduino IDE with Tutorial](https://m.media-amazon.com/images/I/61DVvuBbDFL.jpg)**ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit Barebone PCs Compatible with Arduino IDE with Tutorial**ELEGOO**£43.51**4.7★1,275 rev](https://www.amazon.co.uk/dp/B01IUZK3JO) [4![ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)](https://m.media-amazon.com/images/I/61VsyiEsjwL.jpg)**ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)**ePalZoneXP**£31.48**4.9★30 rev](https://www.amazon.co.uk/dp/B0DBVJPQJN) [5![Arduino Uno REV3 [A000066] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping](https://m.media-amazon.com/images/I/515P6aYSP4L.jpg)**Arduino Uno REV3 \[A000066\] - ATmega328P Microcontroller 16MHz 14 Digital I/O Pins 6 Analog Inputs 32KB Flash USB Connectivity Compatible with Arduino IDE for DIY Projects and Prototyping**Arduino**£19.04**4.7★9,717 rev](https://www.amazon.co.uk/dp/B008GRTSV6) **~~View all top sellers →~~** ### **Newest** by launch date [![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)**Arduino Starter Kit R4 \[K000007_R4\] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher**Arduino**£77.02**57 rev8mo ago](https://www.amazon.co.uk/dp/B0G11W4YRR) [![Miuzei Starter Kit Compatible with Arduino UNO R3 Complete Electronics Programming Kit with 248 Components Breadboard Sensors Resistors Power Supply LEDs 42 Lessons](https://m.media-amazon.com/images/I/61EMifLb5sL.jpg)**Miuzei Starter Kit Compatible with Arduino UNO R3 Complete Electronics Programming Kit with 248 Components Breadboard Sensors Resistors Power Supply LEDs 42 Lessons**Miuzei**£35.47**207 rev1y ago](https://www.amazon.co.uk/dp/B0C5CD2DJW) [![ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)](https://m.media-amazon.com/images/I/61VsyiEsjwL.jpg)**ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)**ePalZoneXP**£31.48**30 rev1y ago](https://www.amazon.co.uk/dp/B0DBVJPQJN) [![ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Ultimate Starter Kit)](https://m.media-amazon.com/images/I/61FZnTFqSbL.jpg)**ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Ultimate Starter Kit)**ePalZoneXP**£23.83**30 rev1y ago](https://www.amazon.co.uk/dp/B0DBV2NMQR) [![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)**Official Arduino Plug and Make Kit \[AKX00069\] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding**Arduino**£59.83**127 rev2y ago](https://www.amazon.co.uk/dp/B0D5R52DRQ) **~~View all new products →~~** ### **Trending** 90-day click momentum [![ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)](https://m.media-amazon.com/images/I/61VsyiEsjwL.jpg)**ePalZoneXP Starter Kit Compatible with Arduino Uno R3 the Most Detailed 50+ Lessons Plus 40+ Background Knowledge Articles Detailed Explanation Compass Gyro UK (Professional Starter Kit)**ePalZoneXP**£31.48**4.9★**▲ 267%**](https://www.amazon.co.uk/dp/B0DBVJPQJN) [![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)**Arduino Nano ESP32 with Headers \[ABX00083\] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects**Arduino**£15.67**4.6★**▲ 175%**](https://www.amazon.co.uk/dp/B0C947BHK5) [![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)**Arduino Starter Kit R4 \[K000007_R4\] Learn Electronics and Coding with the UNO R4 WiFi board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher**Arduino**£77.02**4.2★**▲ 110%**](https://www.amazon.co.uk/dp/B0G11W4YRR) [![Miuzei Starter Kit Compatible with Arduino Projects LCD1602 Module Breadboard Servo 9V 1A Power Supply sensors LEDs Detailed Tutorial](https://m.media-amazon.com/images/I/61QVBWCPR8L.jpg)**Miuzei Starter Kit Compatible with Arduino Projects LCD1602 Module Breadboard Servo 9V 1A Power Supply sensors LEDs Detailed Tutorial**Miuzei**£26.30**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B07CXKP3R3) [![Official Arduino Plug and Make Kit [AKX00069] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding](https://m.media-amazon.com/images/I/41A6dlalB9L.jpg)**Official Arduino Plug and Make Kit \[AKX00069\] - Ultimate Starter Kit for Beginners | Build Connected Projects Easily | Fun & Educational Technology Kit for Learning Electronics & Coding**Arduino**£59.83**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0D5R52DRQ) **~~View all trending →~~** ## **What buyers say about arduino** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**28% *“Very good quality”* **Value For Money**23% *“Great value”* **Instructions/User Manual/Troubleshooting**11% *“The instructions are clear and educational, all necessary code is available to download by following the provided link”* **Ease Of Use**7% *“easy to use”* **Advertised Vs Actual Product**7% *“exactly what i expected”* **Compatibility-Overall**6% *“the compatibility between them is exactly what I was looking for”* **Range**3% *“provides enough components for a wide range of experiments”* **Durability**2% *“Its durability and versatility make it a worthwhile investment for electronics and programming projects”* **Size-Overall**2% *“fits perfectly on the breadboard”* **Functionality-Overall**1% *“The parts work fine”* ### **What buyers complain about ** **Value For Money**15% *“Sticking with Arduino boards from now on - more expensive”* **Instructions/User Manual/Troubleshooting**15% *“Do not use the link provided for instructions”* **Advertised Vs Actual Product**10% *“Beware that the description is wrong”* **Functionality-Overall**10% *“Does not work”* **Connectivity-Overall**5% *“I also think theyve missed a trick with the ESP32 WiFi onboard only doing WiFi”* **Quality-Overall**5% *“Poor quality control”* **Compatibility-Overall**5% *“Compatibility issue”* **Compactness**2% *“Another downside is that while the box is compact”* ### **Top return reasons ** **Defective Material/Parts**19% **Compatibility-Overall**17% **Functionality-Overall**15% **Connectivity-Overall**10% **Instructions/User Manual/Troubleshooting**8% **Size-Overall**6% **Certifications**4% **Software/Application**3% **Value For Money**3% **Advertised Vs Actual Product**3% ## **Common questions**
**Is arduino profitable to sell on Amazon United Kingdom?**
The niche generates £148K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (40/100).
**How competitive is the arduino niche?**
6 brands and 19 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
**What do buyers complain about in arduino?**
Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 1.0%.
**When does demand for arduino peak?**
Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
**What does it cost to enter the arduino niche?**
Listings span £10.68–£77.02; the average listing price is £35.08 (sweet spot $15–$100). The average incumbent carries 2,371 reviews — the moat a new listing must climb.
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