---
title: "Products — alcohol wipes - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/alcohol-wipes/products"
last_updated: "2026-07-31T12:30:30.591Z"
locale: en
meta:
  description: "Niche score 52/100 · £979K/yr market · 913K searches/yr. Prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £979K/yr market · 913K searches/yr. Prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — alcohol wipes - Flapen"
---

# **alcohol wipes**

**Worth a look**

Shows searches that convert (22.1% search→purchase), but prices mostly outside the sweet spot ($2.76–$8.42) keeps it on the watch list.

Market size 77Growth 39Conversion 100Competition 31Returns 100Price range 0Avg price 14Brand share 43Review moat 49Quality gap 24

**Conversion**

**Incredible****22.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£979K**

£979K/yr · 913K searches

**Review moat**

**Okay****1,639.19**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+10.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£4.86**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.76–£8.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100