---
title: "Trend — aio - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/aio/trend"
last_updated: "2026-07-31T12:16:25.688Z"
locale: en
meta:
  description: "Niche score 40/100 · £167K/yr market · 203K searches/yr · £46.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £167K/yr market · 203K searches/yr · £46.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — aio - Flapen"
---

# **aio**

**Skip it**

Soft demand (-5.8% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 22Conversion 22Competition 30Returns 40Price range 90Avg price 94Brand share 28Review moat 90Quality gap 43

**Avg price**

**Great****£46.52**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****205.59**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£10.17–£92.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£167K**

£167K/yr · 203K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale