---
title: "Trend — 12 inch cake board - Flapen"
canonical_url: "https://flapen.com/research/uk/business-industry-science/12-inch-cake-board/trend"
last_updated: "2026-07-31T15:14:47.221Z"
locale: en
meta:
  description: "Niche score 47/100 · £118K/yr market · 118K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £118K/yr market · 118K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 12 inch cake board - Flapen"
---

# **12 inch cake board**

**Skip it**

Prices mostly outside the sweet spot ($1.69–$14.23) — this niche doesn't clear our bar today.

Market size 28Growth 30Conversion 96Competition 41Returns 97Price range 0Avg price 21Brand share 20Review moat 69Quality gap 67

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****728.78**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£118K**

£118K/yr · 118K searches

**Avg price**

**Bad****£7.65**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.69–£14.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100