[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-zadig-and-voltaire-perfume":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":179,"baselines":216,"demand":221,"seasonality":519,"brandShare":531,"products":536,"feedback":623,"searchTerms":652,"related":663,"lastUpdated":166},"71e1c050-8077-4c6c-8089-c62fd3c85822","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":151,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":170,"pageQuality":161,"unitsSoldMin":171,"unitsSoldAvgMin":161,"unitsSoldAvgMax":172,"revenueMin":173,"revenueMax":174,"avgBrandAgeMonths":175,"avgSellerAgeDays":176,"top20ClickShare":151,"top20BrandShare":151,"primePct":177,"oosRate":178},24907,9834,0.037,0.071,0.0657,0.8529,1,4.4,199,38.55,25.16,58.03,9,500,0.1111,0.0061,0,"zadig and voltaire perfume","zadig-and-voltaire-perfume","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fzadig-and-voltaire-perfume","Fragrances","2026-07-20T20:39:08.717486+00:00",2,43,[],1822,250,100,9638,19275,54,166,0.6667,0.0588,{"score":180,"verdict":181,"components":182},45,"skip",[183,188,191,195,198,200,203,208,211,214],{"key":184,"score":185,"weight":186,"raw":187},"marketSize",6,0.15,24906.92,{"key":189,"score":190,"weight":186,"raw":148},"growth",34,{"key":192,"score":193,"weight":194,"raw":149},"conversion",71,0.1,{"key":196,"score":197,"weight":186,"raw":150},"competition",12,{"key":199,"score":161,"weight":194,"raw":151},"brandShare",{"key":201,"score":202,"weight":194,"raw":152},"qualityGap",58,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",90,0.05,199.11,{"key":209,"score":210,"weight":194,"raw":160},"returns",97,{"key":212,"score":213,"weight":206,"raw":154},"avgPrice",95,{"key":215,"score":213,"weight":206,"raw":151},"priceRange",{"avgRating":217,"medianPrice":218,"medianReturnRate":219,"nichesTracked":220},4.36,12.12,0.0064,27606,{"points":222,"droppedPartialWeek":518},[223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,306,309,312,315,318,321,324,327,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,394,397,400,403,406,409,412,415,417,420,423,426,429,432,434,437,440,443,446,449,452,454,457,460,462,464,467,470,473,475,478,480,483,485,487,490,492,494,497,500,502,505,508,511,513,515],{"week":224,"volume":225},"2024-07-21",471,{"week":227,"volume":228},"2024-07-28",348,{"week":230,"volume":231},"2024-08-04",238,{"week":233,"volume":234},"2024-08-11",296,{"week":236,"volume":237},"2024-08-18",294,{"week":239,"volume":240},"2024-08-25",329,{"week":242,"volume":243},"2024-09-01",402,{"week":245,"volume":246},"2024-09-08",331,{"week":248,"volume":249},"2024-09-15",350,{"week":251,"volume":252},"2024-09-22",378,{"week":254,"volume":255},"2024-09-29",454,{"week":257,"volume":258},"2024-10-06",536,{"week":260,"volume":261},"2024-10-13",684,{"week":263,"volume":264},"2024-10-20",359,{"week":266,"volume":267},"2024-10-27",326,{"week":269,"volume":270},"2024-11-03",407,{"week":272,"volume":273},"2024-11-10",417,{"week":275,"volume":276},"2024-11-17",347,{"week":278,"volume":279},"2024-11-24",578,{"week":281,"volume":282},"2024-12-01",823,{"week":284,"volume":285},"2024-12-08",757,{"week":287,"volume":288},"2024-12-15",720,{"week":290,"volume":291},"2024-12-22",912,{"week":293,"volume":294},"2024-12-29",651,{"week":296,"volume":297},"2025-01-05",345,{"week":299,"volume":300},"2025-01-12",269,{"week":302,"volume":303},"2025-01-19",230,{"week":305,"volume":153},"2025-01-26",{"week":307,"volume":308},"2025-02-02",241,{"week":310,"volume":311},"2025-02-09",251,{"week":313,"volume":314},"2025-02-16",253,{"week":316,"volume":317},"2025-02-23",259,{"week":319,"volume":320},"2025-03-02",222,{"week":322,"volume":323},"2025-03-09",307,{"week":325,"volume":326},"2025-03-16",302,{"week":328,"volume":314},"2025-03-23",{"week":330,"volume":331},"2025-03-30",362,{"week":333,"volume":334},"2025-04-06",361,{"week":336,"volume":337},"2025-04-13",318,{"week":339,"volume":340},"2025-04-20",387,{"week":342,"volume":343},"2025-04-27",321,{"week":345,"volume":346},"2025-05-04",291,{"week":348,"volume":349},"2025-05-11",327,{"week":351,"volume":352},"2025-05-18",277,{"week":354,"volume":355},"2025-05-25",225,{"week":357,"volume":358},"2025-06-01",173,{"week":360,"volume":361},"2025-06-08",252,{"week":363,"volume":364},"2025-06-15",140,{"week":366,"volume":367},"2025-06-22",322,{"week":369,"volume":370},"2025-06-29",138,{"week":372,"volume":373},"2025-07-06",141,{"week":375,"volume":376},"2025-07-13",282,{"week":378,"volume":379},"2025-07-20",148,{"week":381,"volume":382},"2025-07-27",118,{"week":384,"volume":385},"2025-08-03",102,{"week":387,"volume":388},"2025-08-10",164,{"week":390,"volume":391},"2025-08-17",142,{"week":393,"volume":128},"2025-08-24",{"week":395,"volume":396},"2025-08-31",208,{"week":398,"volume":399},"2025-09-07",210,{"week":401,"volume":402},"2025-09-14",196,{"week":404,"volume":405},"2025-09-21",197,{"week":407,"volume":408},"2025-09-28",194,{"week":410,"volume":411},"2025-10-05",202,{"week":413,"volume":414},"2025-10-12",276,{"week":416,"volume":388},"2025-10-19",{"week":418,"volume":419},"2025-10-26",170,{"week":421,"volume":422},"2025-11-02",201,{"week":424,"volume":425},"2025-11-09",215,{"week":427,"volume":428},"2025-11-16",306,{"week":430,"volume":431},"2025-11-23",385,{"week":433,"volume":255},"2025-11-30",{"week":435,"volume":436},"2025-12-07",420,{"week":438,"volume":439},"2025-12-14",354,{"week":441,"volume":442},"2025-12-21",431,{"week":444,"volume":445},"2025-12-28",342,{"week":447,"volume":448},"2026-01-04",205,{"week":450,"volume":451},"2026-01-11",156,{"week":453,"volume":451},"2026-01-18",{"week":455,"volume":456},"2026-01-25",125,{"week":458,"volume":459},"2026-02-01",132,{"week":461,"volume":451},"2026-02-08",{"week":463,"volume":205},"2026-02-15",{"week":465,"volume":466},"2026-02-22",161,{"week":468,"volume":469},"2026-03-01",104,{"week":471,"volume":472},"2026-03-08",136,{"week":474,"volume":451},"2026-03-15",{"week":476,"volume":477},"2026-03-22",162,{"week":479,"volume":451},"2026-03-29",{"week":481,"volume":482},"2026-04-05",157,{"week":484,"volume":210},"2026-04-12",{"week":486,"volume":456},"2026-04-19",{"week":488,"volume":489},"2026-04-26",159,{"week":491,"volume":391},"2026-05-03",{"week":493,"volume":459},"2026-05-10",{"week":495,"volume":496},"2026-05-17",153,{"week":498,"volume":499},"2026-05-24",144,{"week":501,"volume":382},"2026-05-31",{"week":503,"volume":504},"2026-06-07",154,{"week":506,"volume":507},"2026-06-14",133,{"week":509,"volume":510},"2026-06-21",155,{"week":512,"volume":355},"2026-06-28",{"week":514,"volume":370},"2026-07-05",{"week":516,"volume":517},"2026-07-12",137,false,[520,521,522,523,524,525,526,522,527,528,529,530],0.7635064482398047,0.6991634715928895,0.78299058905542,0.8722551411641686,0.728616242593238,0.6814918089926804,0.8079121645172533,1.0923202044847216,1.2311258278145694,1.3331784206653499,2.1790015878548465,{"top":532,"otherBrandCount":161,"otherClickShare":161},[533],{"brand":534,"clickShare":535},"Zadig & Voltaire",1.0000000000000002,[537,547,558,567,576,586,596,604,614],{"asin":538,"title":539,"brand":534,"imageUrl":540,"price":156,"rating":541,"reviews":542,"clickShare90":543,"clickShare360":544,"launchDate":545,"amazonUrl":546},"B01L29UBTM","ZetV This is Her Edp Vapo 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DTG8tPNiL.jpg",4.6,260,0.2834,0.303,"2016-09-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01L29UBTM",{"asin":548,"title":549,"brand":534,"imageUrl":550,"price":551,"rating":552,"reviews":553,"clickShare90":554,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B0CTR3TMW5","Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UYj48bY5L.jpg",43.81,4.7,13,0.2326,0.1374,"2024-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CTR3TMW5",{"asin":559,"title":560,"brand":534,"imageUrl":561,"price":562,"rating":541,"reviews":563,"clickShare90":564,"clickShare360":565,"launchDate":545,"amazonUrl":566},"B01L2E2FXM","Zadig & Voltaire This is her EDP VAPO 30ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F310W99-rCtL.jpg",31.03,217,0.1337,0.2125,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01L2E2FXM",{"asin":568,"title":569,"brand":534,"imageUrl":570,"price":571,"rating":552,"reviews":572,"clickShare90":573,"clickShare360":574,"launchDate":545,"amazonUrl":575},"B01L2DUKCG","ZetV This is Her Edp Vapo 50ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F316z84OcZDL.jpg",42.8,643,0.1176,0.1283,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01L2DUKCG",{"asin":577,"title":578,"brand":534,"imageUrl":579,"price":580,"rating":581,"reviews":157,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B07WNXH7WM","This Is Her! Womens Perfume Zadig & Voltaire EDP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pwCBqcYUL.jpg",41.6,4.8,0.0856,0.091,"2019-08-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07WNXH7WM",{"asin":587,"title":588,"brand":534,"imageUrl":589,"price":590,"rating":591,"reviews":167,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B0D8BL3P94","ZADIG & VOLTAIRE Zadig Voltaire This is Really Her EDP 30ML 30 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51bE7XMu2mL.jpg",33.39,4.5,0.0455,0.0226,"2024-10-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D8BL3P94",{"asin":597,"title":598,"brand":534,"imageUrl":599,"price":600,"rating":552,"reviews":572,"clickShare90":601,"clickShare360":602,"launchDate":545,"amazonUrl":603},"B01L2FFMEA","ZetV This is Him Edt Vapo 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DgF1oG6hL.jpg",42.63,0.0401,0.0599,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01L2FFMEA",{"asin":605,"title":606,"brand":534,"imageUrl":607,"price":155,"rating":608,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B09WRQHC3H","ZADIG & VOLTAIRE 1049-48457 Fragrance This Is Him! Vibes of Freedom EDT Spray 50 ml for adults ideal for long-lasting everyday fragrance wear 50 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fSN3a-EpL.jpg",5,3,0.0321,0.0204,"2022-03-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09WRQHC3H",{"asin":615,"title":616,"brand":534,"imageUrl":617,"price":618,"rating":167,"reviews":167,"clickShare90":619,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B0CVQQRRHW","Zadig & Voltaire This Is Her! Undressed Eau de Parfum 30 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3167IvzFrYL.jpg",28.53,0.0294,0.0249,"2023-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CVQQRRHW",{"love":624,"hate":637,"returnReasons":641},[625,631],{"topic":626,"percentOfMentions":627,"verbatims":628},"Smell",0.6667000000000001,[629,630],"Nice perfume, smells clean with a woody floral and chestnut note","A beautiful fragrance",{"topic":632,"percentOfMentions":633,"verbatims":634},"Gifting Purpose",0.3333,[635,636],"Lovely gift set","Lovely gift set for my friend",[638],{"topic":626,"percentOfMentions":151,"verbatims":639},[640],"Obsessed. Smells expensive",[642,645,648,650],{"reason":643,"pct":644},"Advertised Vs Actual Product",0.4286,{"reason":646,"pct":647},"Product Condition",0.2857,{"reason":626,"pct":649},0.1429,{"reason":651,"pct":649},"Size-Overall",[653,658],{"term":654,"volume":655,"growthQoq":656,"conversionRate":657},"zadig & voltaire this is her",4851,0.2008,0.0474,{"term":659,"volume":660,"growthQoq":661,"conversionRate":662},"zadig and voltaire",4983,-0.094,0.0098,[664,671,676,682,687,692],{"title":665,"href":666,"score":667,"verdict":668,"marketSize":669,"growth90":670},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":672,"href":673,"score":667,"verdict":668,"marketSize":674,"growth90":675},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":677,"href":678,"score":667,"verdict":679,"marketSize":680,"growth90":681},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":683,"href":684,"score":667,"verdict":668,"marketSize":685,"growth90":686},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":688,"href":689,"score":667,"verdict":668,"marketSize":690,"growth90":691},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":693,"href":694,"score":667,"verdict":668,"marketSize":695,"growth90":696},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]