---
title: "Trend — zadig and voltaire perfume - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/zadig-and-voltaire-perfume/trend"
last_updated: "2026-08-07T00:26:20.136Z"
locale: en
meta:
  description: "Niche score 45/100 · £25K/yr market · 10K searches/yr · £38.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £25K/yr market · 10K searches/yr · £38.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — zadig and voltaire perfume - Flapen"
---

# **zadig and voltaire perfume**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 34Conversion 71Competition 12Returns 97Price range 95Avg price 95Brand share 0Review moat 90Quality gap 58

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£38.55**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****£25.16–£58.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****199.11**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£25K**

£25K/yr · 10K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend