---
title: "Zadig and Voltaire Perfume — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/zadig-and-voltaire-perfume"
last_updated: "2026-08-09T11:14:00.148Z"
locale: en
meta:
description: "Niche score 45/100 · £25K/yr market · 10K searches/yr · £38.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £25K/yr market · 10K searches/yr · £38.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zadig and Voltaire Perfume — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **zadig and voltaire perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 34Conversion 71Competition 12Returns 97Price range 95Avg price 95Brand share 0Review moat 90Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£38.55**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****£25.16–£58.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****199.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£25K**
£25K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, zadig and voltaire perfume is a £25K/yr Amazon United Kingdom market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zadig and voltaire perfume market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£10K–£19K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#1,822**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **11%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Zadig & Voltaire100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/zadig-and-voltaire-perfume/trend)
## **Top zadig and voltaire perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£5K30%£7K40%£10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZetV This is Her Edp Vapo 100ml**Zadig & Voltaire**£58.03**4.6★260 rev](https://www.amazon.co.uk/dp/B01L29UBTM) [2**Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion**Zadig & Voltaire**£43.81**4.7★13 rev](https://www.amazon.co.uk/dp/B0CTR3TMW5) [3**Zadig & Voltaire This is her EDP VAPO 30ml**Zadig & Voltaire**£31.03**4.6★217 rev](https://www.amazon.co.uk/dp/B01L2E2FXM) [4**ZetV This is Her Edp Vapo 50ml**Zadig & Voltaire**£42.80**4.7★643 rev](https://www.amazon.co.uk/dp/B01L2DUKCG) [5**This Is Her! Womens Perfume Zadig & Voltaire EDP**Zadig & Voltaire**£41.60**4.8★9 rev](https://www.amazon.co.uk/dp/B07WNXH7WM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZADIG & VOLTAIRE Zadig Voltaire This is Really Her EDP 30ML 30 ml**Zadig & Voltaire**£33.39**2 rev1y ago](https://www.amazon.co.uk/dp/B0D8BL3P94) [**Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion**Zadig & Voltaire**£43.81**13 rev2y ago](https://www.amazon.co.uk/dp/B0CTR3TMW5) [**Zadig & Voltaire This Is Her! Undressed Eau de Parfum 30 ml**Zadig & Voltaire**£28.53**2 rev2y ago](https://www.amazon.co.uk/dp/B0CVQQRRHW) [**ZADIG & VOLTAIRE 1049-48457 Fragrance This Is Him! Vibes of Freedom EDT Spray 50 ml for adults ideal for long-lasting everyday fragrance wear 50 ml**Zadig & Voltaire**£25.16**3 rev4y ago](https://www.amazon.co.uk/dp/B09WRQHC3H) [**This Is Her! Womens Perfume Zadig & Voltaire EDP**Zadig & Voltaire**£41.60**9 rev6y ago](https://www.amazon.co.uk/dp/B07WNXH7WM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZADIG & VOLTAIRE Zadig Voltaire This is Really Her EDP 30ML 30 ml**Zadig & Voltaire**£33.39**4.5★**▲ 101%**](https://www.amazon.co.uk/dp/B0D8BL3P94) [**Zadig & Voltaire This Is Her! 2 Piece Gift Set: Eau de Parfum 50ml - Body Lotion**Zadig & Voltaire**£43.81**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B0CTR3TMW5) [**ZADIG & VOLTAIRE 1049-48457 Fragrance This Is Him! Vibes of Freedom EDT Spray 50 ml for adults ideal for long-lasting everyday fragrance wear 50 ml**Zadig & Voltaire**£25.16**5.0★**▲ 57%**](https://www.amazon.co.uk/dp/B09WRQHC3H) [**Zadig & Voltaire This Is Her! Undressed Eau de Parfum 30 ml**Zadig & Voltaire**£28.53**2.0★**▲ 18%**](https://www.amazon.co.uk/dp/B0CVQQRRHW) [**This Is Her! Womens Perfume Zadig & Voltaire EDP**Zadig & Voltaire**£41.60**4.8★**— 6%**](https://www.amazon.co.uk/dp/B07WNXH7WM)
**~~View all trending →~~**
## **What buyers say about zadig and voltaire perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Nice perfume, smells clean with a woody floral and chestnut note”*
**Gifting Purpose**33%
*“Lovely gift set”*
### **What buyers complain about **
**Smell**100%
*“Obsessed. Smells expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**43%
**Product Condition**29%
**Smell**14%
**Size-Overall**14%
## **Common questions**
- **Is zadig and voltaire perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 9 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the zadig and voltaire perfume niche?**
- 1 brands and 43 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zadig and voltaire perfume?**
- Top complaints mined from reviews: Smell. The return rate is 0.6%.
- **When does demand for zadig and voltaire perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the zadig and voltaire perfume niche?**
- Listings span £25.16–£58.03; the average listing price is £38.55 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.
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