---
title: "Ysl Y Edp — £415K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/ysl-y-edp"
last_updated: "2026-08-09T11:45:11.660Z"
locale: en
meta:
description: "Niche score 46/100 · £415K/yr market · 299K searches/yr · £67.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £415K/yr market · 299K searches/yr · £67.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ysl Y Edp — £415K/yr Amazon UK Niche (2026) - Flapen"
---
# **ysl y edp**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 30Conversion 26Competition 20Returns 94Price range 85Avg price 87Brand share 6Review moat 97Quality gap 37
**Review moat**
**Incredible****62.58**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£67.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£48.02–£107.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£415K**
£415K/yr · 299K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, ysl y edp is a £415K/yr Amazon United Kingdom market (299K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ysl y edp market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£338K–£406K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#736**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**47**
**Top-5 brand share**
**98%**
Top 20: 98%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Yves Saint Laurent98% - --2%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +4.1% search growth over the last 90 days.
15K10KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/ysl-y-edp/trend)
## **Top ysl y edp search terms**
- **ysl y perfume for men**99K/yr+15.2%1.4% conv. - **yves saint laurent perfume men**38K/yr+20.0%1.3% conv. - **ysl myself perfume for men**46K/yr+2.1%3.2% conv. - **ysl y edp**34K/yr-19.5%0.7% conv. - **ysl myself**25K/yr+0.0%2.3% conv. - **ysl y**14K/yr-5.5%0.7% conv. - **ysl perfume for men**10K/yr-2.7%1.2% conv. - **ysl edp**7K/yr-13.4%1.4% conv. - **ysl aftershave for men**7K/yr+27.5%2.1% conv. - **ysl men**6K/yr-8.6%0.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/ysl-y-edp/search-terms)
## **Top ysl y edp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£83K30%£124K40%£166K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yves Saint Laurent MYSLF Eau de Parfum 100ml**Yves Saint Laurent**£70.27**4.6★113 rev](https://www.amazon.co.uk/dp/B0CFWQF39W) [2**Yves Saint Laurent Y For Men Eau de Parfum 60ml**Yves Saint Laurent**£54.70**4.6★225 rev](https://www.amazon.co.uk/dp/B07H6LR165) [3**Yves Saint Laurent MYSLF Le Parfum 60ml**Yves Saint Laurent**£64.62**4.7★27 rev](https://www.amazon.co.uk/dp/B0DF2YFDZ3) [4**Yves Saint Laurent MYSLF Eau de Parfum 60ml**Yves Saint Laurent**£52.90**4.6★156 rev](https://www.amazon.co.uk/dp/B0CFWFPVPP) [5**Yves Saint Laurent Y Intense Mens Eau de Parfum 60ml**Yves Saint Laurent**£61.03**4.2★21 rev](https://www.amazon.co.uk/dp/B0BQ5J1692)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MYSLF for Men Eau de Perfume 100ml Spray**--**£68.47**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3TJTZJ2) [**Yves Saint Laurent Y For Men Eau de Parfum 100ml Set Spring 2025 (Contains 100ml EDP and 10ml Travel Spray)**Yves Saint Laurent**£93.85**4 rev1y ago](https://www.amazon.co.uk/dp/B0FHBV5CV5) [**Yves Saint Laurent Y Le Parfum For Men 60ml**Yves Saint Laurent**£70.25**5 rev1y ago](https://www.amazon.co.uk/dp/B0F25SVHPH) [**Yves Saint Laurent MYSLF Le Parfum 60ml**Yves Saint Laurent**£64.62**27 rev1y ago](https://www.amazon.co.uk/dp/B0DF2YFDZ3) [**Yves Saint Laurent MYSLF Eau de Parfum 100ml**Yves Saint Laurent**£70.27**113 rev2y ago](https://www.amazon.co.uk/dp/B0CFWQF39W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MYSLF for Men Eau de Perfume 100ml Spray**--**£68.47**5.0★**▲ 355%**](https://www.amazon.co.uk/dp/B0H3TJTZJ2) [**Yves Saint Laurent Y For Men Eau de Parfum 100ml Set Spring 2025 (Contains 100ml EDP and 10ml Travel Spray)**Yves Saint Laurent**£93.85**4.7★**▲ 157%**](https://www.amazon.co.uk/dp/B0FHBV5CV5) [**Yves Saint Laurent Y Intense Mens Eau de Parfum 60ml**Yves Saint Laurent**£61.03**4.2★**▲ 77%**](https://www.amazon.co.uk/dp/B0BQ5J1692) [**Yves Saint Laurent MYSLF Eau de Parfum 100ml**Yves Saint Laurent**£70.27**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0CFWQF39W) [**Yves Saint Laurent Y Le Parfum For Men 60ml**Yves Saint Laurent**£70.25**3.8★**▲ 56%**](https://www.amazon.co.uk/dp/B0F25SVHPH)
**~~View all trending →~~**
## **What buyers say about ysl y edp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Great scented,lovely”*
**Quality-Overall**10%
*“Great product”*
**Durability**5%
*“Lasts around 6–8 hours and isnt overpowering”*
**Value For Money**4%
*“The price was really competitive”*
**Gifting Purpose**4%
*“Perfect for Fathers Day present”*
**Size-Overall**1%
*“this size will last me a long time”*
### **What buyers complain about **
**Strength**33%
*“those are not that strong”*
**Value For Money**33%
*“hell no just not worth the money”*
**Smell**17%
*“Doesnt smell as good as one i bought from the store”*
### **Top return reasons **
**Smell**46%
**Value For Money**22%
**Advertised Vs Actual Product**20%
**Ease Of Use**4%
**Durability**4%
**Size-Overall**4%
## **Common questions**
- **Is ysl y edp profitable to sell on Amazon United Kingdom?**
- The niche generates £415K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ysl y edp niche?**
- 1 brands and 47 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in ysl y edp?**
- Top complaints mined from reviews: Strength, Value For Money, Smell. The return rate is 1.0%.
- **What does it cost to enter the ysl y edp niche?**
- Listings span £48.02–£107.51; the average listing price is £67.59 (sweet spot $15–$100). The average incumbent carries 63 reviews — the moat a new listing must climb.
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