---
title: "Yodeyma Perfume Women — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/yodeyma-perfume-women"
last_updated: "2026-08-09T16:21:47.276Z"
locale: en
meta:
description: "Niche score 46/100 · £40K/yr market · 70K searches/yr · £18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £40K/yr market · 70K searches/yr · £18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yodeyma Perfume Women — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **yodeyma perfume women**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 33Conversion 38Competition 50Returns 99Price range 85Avg price 85Brand share 18Review moat 95Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****99.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.37–£27.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£40K**
£40K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, yodeyma perfume women is a £40K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yodeyma perfume women market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£47K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#632**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**5%**
- Yodeyma44% - WAHALAA17% - yodeyma parfums15% - Farmazan11% - YODEYMA PARFUMS, S.L.U C/. Felix Boix, 7 1ª Planta 28012 Madrid6% - HACURLIST2% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — +6.2% search growth over the last 90 days.
3K2KBlack Friday '25Holiday '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/yodeyma-perfume-women/trend)
## **Top yodeyma perfume women search terms**
- **yodeyma perfume women**36K/yr+10.3%3.2% conv. - **yodeyma**18K/yr+9.7%1.5% conv. - **yodeyma perfume**16K/yr-12.6%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/yodeyma-perfume-women/search-terms)
## **Top yodeyma perfume women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**yodeyma parfums CELEBRITY WOMAN Perfume (WOMEN) Eau de Parfum 50 ml**WAHALAA**£14.26**4.7★140 rev](https://www.amazon.co.uk/dp/B09R3LJQ2B) [2**Yodeyma Celebrity Women Eau De Parfum 100 Ml**Farmazan**£24.11**4.6★126 rev](https://www.amazon.co.uk/dp/B0DGQP6G2J) [3**Yodeyma Paris VÁLIA Eau de Parfum The Niche Collection 50 ml**Yodeyma**£17.76**4.6★63 rev](https://www.amazon.co.uk/dp/B0DDHK968W) [4**Yodeyma Iris 50 ml Eau de Parfum**Yodeyma**£14.16**4.5★61 rev](https://www.amazon.co.uk/dp/B0DH4Z2PJZ) [5**Yodeyma Iris Female Fragrance Eau De Parfum 100 ml**yodeyma parfums**£24.26**4.6★228 rev](https://www.amazon.co.uk/dp/B081FGBHP7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yodeyma Perfume Boreal 50ml Eau De Parfum**Yodeyma**£16.93**54 rev1y ago](https://www.amazon.co.uk/dp/B0DHPFNCMW) [**Yodeyma Blue Sand Eau De Parfum 100 Mililitre The Niche Collection**Yodeyma**£26.21**34 rev1y ago](https://www.amazon.co.uk/dp/B0DHPHWLY6) [**Yodeyma Paris VÁLIA Eau de Parfum The Niche Collection 50 ml**Yodeyma**£17.76**63 rev1y ago](https://www.amazon.co.uk/dp/B0DDHK968W) [**Yodeyma Perfume Boreal 100ml Eau De Parfum (WOMENS) - jasmine saffron wood notes**Yodeyma**£27.07**164 rev2y ago](https://www.amazon.co.uk/dp/B0CXM9XXV8) [**Yodeyma Active Man - Eau De Parfum 50ml - EDP - Long Lasting Fragrance for Men**Yodeyma**£15.52**204 rev4y ago](https://www.amazon.co.uk/dp/B09TRL7LRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yodeyma Blue Sand Eau De Parfum 100 Mililitre The Niche Collection**Yodeyma**£26.21**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0DHPHWLY6) [**Yodeyma Very Special Eau de Parfum for Women 50 millilitres**YODEYMA PARFUMS, S.L.U C/. Felix Boix, 7 1ª Planta 28012 Madrid**£13.43**4.3★**▲ 33%**](https://www.amazon.co.uk/dp/B09JZYN4Z6) [**Yodeyma Temis 100 ml Eau dea Parfum**HACURLIST**£24.02**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B07RG7DD84) [**yodeyma parfums CELEBRITY WOMAN Perfume (WOMEN) Eau de Parfum 50 ml**WAHALAA**£14.26**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B09R3LJQ2B) [**Yodeyma Paris VÁLIA Eau de Parfum The Niche Collection 50 ml**Yodeyma**£17.76**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B0DDHK968W)
**~~View all trending →~~**
## **What buyers say about yodeyma perfume women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**78%
*“Good, long lasting fragrance”*
**Value For Money**13%
*“Good value for money”*
**Quality-Overall**4%
*“Quality”*
**Gifting Purpose**1%
*“Was a gift, very good smell and well liked”*
**Size-Overall**1%
*“Nice size bottle to fit in your handbag too”*
**Durability**1%
*“It lasts well”*
**Ease Of Use**1%
*“The bottle is simple”*
### **What buyers complain about **
**Smell**67%
*“Smells like alien”*
**Advertised Vs Actual Product**11%
*“Not the same”*
**Value For Money**6%
*“Waste of money”*
**Durability**6%
*“The main issue, however, is that it doesnt last at all”*
**Dilute/Watery**6%
*“Think it was just water in the bottle”*
### **Top return reasons **
**Smell**74%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Value For Money**6%
**Size-Overall**4%
**Dispensing Mechanism**2%
**Strength**2%
## **Common questions**
- **Is yodeyma perfume women profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 19 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the yodeyma perfume women niche?**
- 9 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in yodeyma perfume women?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the yodeyma perfume women niche?**
- Listings span £13.37–£27.07; the average listing price is £18.97 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.
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