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smooth",{"topic":548,"percentOfMentions":549,"verbatims":550},"Coverage",0.023799999999999998,[551],"very good coverage",{"topic":553,"percentOfMentions":549,"verbatims":554},"Ease Of Application",[555],"easy to apply",[557,563,570,576,582,589,596,602,607,611],{"topic":525,"percentOfMentions":558,"verbatims":559},0.1586,[560,561,562],"The beige is the total opposite, really watery","I bought two colours and very disappointed","Cream not yellow",{"topic":564,"percentOfMentions":565,"verbatims":566},"Thickness",0.1559,[567,568,569],"Thick and gloopy","Very thin nail polish","It is a thin consistency",{"topic":532,"percentOfMentions":571,"verbatims":572},0.1398,[573,574,575],"however the quality of the polish is awfu","Dreadful product","Low quality",{"topic":548,"percentOfMentions":577,"verbatims":578},0.10210000000000001,[579,580,581],"Not great coverage","I found it difficult to get all over coverage","doest not cover very good",{"topic":583,"percentOfMentions":584,"verbatims":585},"Moist\u002FDry",0.0645,[586,587,588],"Didn't apply very well on my daughters toenails then didn't dry even under UV very disappointing","When thinly applied dries too quick","This is not the Essie I am used to - seems very watery",{"topic":590,"percentOfMentions":591,"verbatims":592},"Value For Money",0.061799999999999994,[593,594,595],"Not worth the money","Was expecting better for the price","Waste of money",{"topic":597,"percentOfMentions":598,"verbatims":599},"Dilute\u002FWatery",0.0484,[600,601],"However this one was really watery and thin consistency, required 5 coats to get a good depth of colour","Very watery takes to many coats doesn't fully dry",{"topic":603,"percentOfMentions":604,"verbatims":605},"Paint Quality",0.0323,[606],"paint on, even after a couple of layers, its in the bin",{"topic":608,"percentOfMentions":490,"verbatims":609},"Texture\u002FConsistency-Overall",[610],"Thin consistency requires multiple coats",{"topic":612,"percentOfMentions":490,"verbatims":613},"Wrinkles",[614],"after 3 coats still looks streaky",[616,618,620,623,625,627,629,630,633,635],{"reason":525,"pct":617},0.5567,{"reason":532,"pct":619},0.067,{"reason":621,"pct":622},"Advertised Vs Actual Product",0.0567,{"reason":624,"pct":622},"Functionality-Overall",{"reason":583,"pct":626},0.0412,{"reason":564,"pct":628},0.0361,{"reason":597,"pct":628},{"reason":631,"pct":632},"Durability",0.030899999999999997,{"reason":634,"pct":470},"Ease Of Use",{"reason":548,"pct":470},[637,641,646,651,656,661],{"term":33,"volume":638,"growthQoq":639,"conversionRate":640},36916,1.6225,0.0662,{"term":642,"volume":643,"growthQoq":644,"conversionRate":645},"butter yellow nail polish",10379,3.7185,0.057,{"term":647,"volume":648,"growthQoq":649,"conversionRate":650},"yellow nail varnish",8389,1.796,0.0779,{"term":652,"volume":653,"growthQoq":654,"conversionRate":655},"lemon nail polish",5536,4.2955,0.0543,{"term":657,"volume":658,"growthQoq":659,"conversionRate":660},"pastel yellow nail polish",5642,2.6511,0.0591,{"term":662,"volume":663,"growthQoq":664,"conversionRate":665},"pale yellow nail polish",3596,2.5062,0.0622,[667,673,678,684,689,694],{"title":668,"href":669,"score":670,"verdict":59,"marketSize":671,"growth90":672},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,199354.35,0.3101,{"title":674,"href":675,"score":670,"verdict":59,"marketSize":676,"growth90":677},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":679,"href":680,"score":670,"verdict":681,"marketSize":682,"growth90":683},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":685,"href":686,"score":670,"verdict":59,"marketSize":687,"growth90":688},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":690,"href":691,"score":670,"verdict":59,"marketSize":692,"growth90":693},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":695,"href":696,"score":670,"verdict":59,"marketSize":697,"growth90":698},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424,[700,707,714,721,728,731,738,745,752,759,766,773,779,786,793,800,807,814,821],{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":729,"marketSizeTotal":730},2481,653104681,{"nodeId":732,"label":733,"slug":734,"href":735,"nichesTracked":736,"marketSizeTotal":737},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":739,"label":740,"slug":741,"href":742,"nichesTracked":743,"marketSizeTotal":744},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":746,"label":747,"slug":748,"href":749,"nichesTracked":750,"marketSizeTotal":751},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":753,"label":754,"slug":755,"href":756,"nichesTracked":757,"marketSizeTotal":758},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":760,"label":761,"slug":762,"href":763,"nichesTracked":764,"marketSizeTotal":765},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":767,"label":768,"slug":769,"href":770,"nichesTracked":771,"marketSizeTotal":772},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":774,"label":775,"slug":776,"href":777,"nichesTracked":196,"marketSizeTotal":778},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",166331511,{"nodeId":780,"label":781,"slug":782,"href":783,"nichesTracked":784,"marketSizeTotal":785},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":787,"label":788,"slug":789,"href":790,"nichesTracked":791,"marketSizeTotal":792},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":794,"label":795,"slug":796,"href":797,"nichesTracked":798,"marketSizeTotal":799},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":801,"label":802,"slug":803,"href":804,"nichesTracked":805,"marketSizeTotal":806},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":808,"label":809,"slug":810,"href":811,"nichesTracked":812,"marketSizeTotal":813},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":815,"label":816,"slug":817,"href":818,"nichesTracked":819,"marketSizeTotal":820},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":822,"label":823,"slug":824,"href":825,"nichesTracked":27,"marketSizeTotal":826},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",1318358]