---
title: "Yellow Nail Polish — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/yellow-nail-polish"
last_updated: "2026-08-09T12:49:59.923Z"
locale: en
meta:
description: "Niche score 57/100 · £25K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £25K/yr market · 70K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Nail Polish — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **yellow nail polish**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 98Conversion 73Competition 53Returns 99Price range 0Avg price 14Brand share 50Review moat 24Quality gap 95
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+216.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,585.52**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.21**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 70K searches
**Price range**
**Bad****£2.87–£13.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, yellow nail polish is a £25K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow nail polish market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£26K–£31K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **64%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**20%**
- Rimmel19% - essie19% - Barry M16% - HERBINSOLS11% - Nails Inc10% - Max Factor5%
## **Demand**
Weekly Amazon search volume, last 51 weeks — +216.6% search growth over the last 90 days.
4K3KSpike '26Jul '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/yellow-nail-polish/trend)
## **Top yellow nail polish search terms**
- **yellow nail polish**37K/yr+162.3%6.6% conv. - **butter yellow nail polish**10K/yr+371.9%5.7% conv. - **yellow nail varnish**8K/yr+179.6%7.8% conv. - **lemon nail polish**6K/yr+429.5%5.4% conv. - **pastel yellow nail polish**6K/yr+265.1%5.9% conv. - **pale yellow nail polish**4K/yr+250.6%6.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/yellow-nail-polish/search-terms)
## **Top yellow nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£2K15%£4K20%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml**Rimmel**£3.09**4.4★78,935 rev](https://www.amazon.co.uk/dp/B00UYJHYGK) [2**Barry M Air Breathable Nail Paint - Pastel Yellow Sunshine**Barry M**£3.68**4.3★2,532 rev](https://www.amazon.co.uk/dp/B09XFPYCQW) [3**Essie Original Nail Polish - Summer Soulstice Pale Pastel Yellow Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml**essie**£6.72**4.3★5,293 rev](https://www.amazon.co.uk/dp/B07X4J9LXH) [4**Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML**Nails Inc**£6.12**4.0★2,079 rev](https://www.amazon.co.uk/dp/B0GJTT244B) [5**Max Factor Miracle Pure Nail Polish Lemon Tea 500 12ml**Max Factor**£4.34**4.1★2,080 rev](https://www.amazon.co.uk/dp/B09VTL5DL5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY**HERBINSOLS**£4.13**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GVN61B55) [**Nail Varnish - Yellow Nail Polish Quick Dry - Glossy Long Lasting Lemon Yellow Nail Varnish - Water Based Breathable Nail Polish - Chip Resistant No Need Cured for Women DIY Manicure**HERBINSOLS**£4.83**122 rev3mo ago](https://www.amazon.co.uk/dp/B0F8Q45CKG) [**Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML**Nails Inc**£6.12**2,079 rev4mo ago](https://www.amazon.co.uk/dp/B0GJTT244B) [**Nails.INC Its Topless Butter Crème Gel-Like Manicure Nail Polish Duo 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Glossy Salon Quality Manicure Air Dry 2 Piece Set**Nails Inc**£8.59**1,515 rev4mo ago](https://www.amazon.co.uk/dp/B0GJTXT45R) [**PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply**PEACECOLOR**£3.40**6 rev7mo ago](https://www.amazon.co.uk/dp/B0FT2GGZPD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Butter Yellow Nail Polish - Pale Yellow Nail Polish Quick Dry - Spring Summer Pastel Nail Varnish - Air Fast Drying 12ml Nail Lacquer Non Gel Oil-Based Nail Art Manicure Home DIY**HERBINSOLS**£4.13**4.0★**▲ 92%**](https://www.amazon.co.uk/dp/B0GVN61B55) [**Yellow Nail Polish - Butter Yellow Nail Varnish - 10ml Breathable Quick Dry Nail Polish -Spring Summer Pastel Nail Art Polish For Women DIY Manicure - No Need UV Cure**HERBINSOLS**£4.90**2.8★**▲ 90%**](https://www.amazon.co.uk/dp/B0FHP3PVGS) [![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)**Mylee Gel Nail Polish 8ml \[Lemonade\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£7.94**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B0FM8Q7KR2) [**Nails.INC Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Heidi 14 ML**Nails Inc**£6.12**4.0★**▲ 74%**](https://www.amazon.co.uk/dp/B0GJTT244B) [**RIMMEL LONDON 60 SECONDS 450 Sunny Days Nail varnish**Rimmel**£4.15**3.0★**▲ 64%**](https://www.amazon.co.uk/dp/B00DNG3KJQ)
**~~View all trending →~~**
## **What buyers say about yellow nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**57%
*“Great colour”*
**Quality-Overall**7%
*“Good quality and price”*
**Brightness/Shine/Glow**5%
*“Has a beautiful shine”*
**Soft Feel**4%
*“Buttery smooth”*
**Coverage**2%
*“very good coverage”*
**Ease Of Application**2%
*“easy to apply”*
### **What buyers complain about **
**Color**16%
*“The beige is the total opposite, really watery”*
**Thickness**16%
*“Thick and gloopy”*
**Quality-Overall**14%
*“however the quality of the polish is awfu”*
**Coverage**10%
*“Not great coverage”*
**Moist/Dry**6%
*“Didn't apply very well on my daughters toenails then didn't dry even under UV very disappointing”*
**Value For Money**6%
*“Not worth the money”*
**Dilute/Watery**5%
*“However this one was really watery and thin consistency, required 5 coats to get a good depth of colour”*
**Paint Quality**3%
*“paint on, even after a couple of layers, its in the bin”*
**Texture/Consistency-Overall**2%
*“Thin consistency requires multiple coats”*
**Wrinkles**2%
*“after 3 coats still looks streaky”*
### **Top return reasons **
**Color**56%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Moist/Dry**4%
**Thickness**4%
**Dilute/Watery**4%
**Durability**3%
**Ease Of Use**2%
**Coverage**2%
## **Common questions**
- **Is yellow nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 25 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +216.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the yellow nail polish niche?**
- 14 brands and 50 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in yellow nail polish?**
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the yellow nail polish niche?**
- Listings span £2.87–£13.09; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 5,586 reviews — the moat a new listing must climb.
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