---
title: "Yellow Gel Nail Polish — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/yellow-gel-nail-polish"
last_updated: "2026-08-09T22:29:17.092Z"
locale: en
meta:
description: "Niche score 52/100 · £25K/yr market · 51K searches/yr. Prices mostly outside the sweet spot ($3.31–$8.06) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £25K/yr market · 51K searches/yr. Prices mostly outside the sweet spot ($3.31–$8.06) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Gel Nail Polish — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **yellow gel nail polish**
**Worth a look**
Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.31–$8.06) keeps it on the watch list.
Market size 6Growth 93Conversion 81Competition 42Returns 99Price range 0Avg price 16Brand share 22Review moat 31Quality gap 81
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+104.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,397.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.75**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 51K searches
**Price range**
**Bad****£3.31–£8.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, yellow gel nail polish is a £25K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow gel nail polish market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£29K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**6%**
- BLUESKY46% - MYLEE26% - Vishine8% - Makartt7% - Kanorine4% - TOMICCA3% - Open — no brand owns it (4 brands, 6%)
## **Top yellow gel nail polish search terms**
- **yellow gel nail polish**20K/yr+101.3%8.2% conv. - **butter yellow gel nail polish**13K/yr+151.6%6.7% conv. - **yellow gel polish**6K/yr+96.5%6.3% conv. - **pastel yellow gel nail polish**5K/yr+44.7%6.0% conv. - **lemon gel nail polish**2K/yr+167.1%10.4% conv. - **mylee yellow gel polish**2K/yr+79.2%9.0% conv. - **mylee gel polish yellow**2K/yr+96.9%10.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/yellow-gel-nail-polish/search-terms)
## **Top yellow gel nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluesky Gel Nail Polish Lemon Yellow - CS12 Pastel Yellow Long Lasting Chip Resistant 5ml (Requires Drying Under UV LED Lamp)**BLUESKY**£4.08**4.4★7,120 rev](https://www.amazon.co.uk/dp/B08QSLDBXJ) [2![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)**Mylee Gel Nail Polish 8ml \[Lemonade\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£7.94**4.4★577 rev](https://www.amazon.co.uk/dp/B0FM8Q7KR2) [3**Bluesky Gel Nail Polish Primrose Yellow 80566 Light Primrose Yellow Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)**BLUESKY**£6.56**4.4★13,250 rev](https://www.amazon.co.uk/dp/B00KKJSLWU) [4**Vishine Gel Nail Polish 1Pcs 8ml LigthYellow Gel Polish Soak Off UV LED Gel Nail Art DIY Gel Nail Manicure for Girls Women #055**Vishine**£3.31**4.2★2,629 rev](https://www.amazon.co.uk/dp/B0CW65JKZ7) [5**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**£5.53**4.0★8,402 rev](https://www.amazon.co.uk/dp/B0G647JHLF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEACECOLOR Gel Nail Polish 10ml Yellow Colour UV/LED Soak Off Nail Art Manicure Pedicure for Professional Salon & Home Use Long Lasting & Easy to Apply**PEACECOLOR**£3.40**6 rev7mo ago](https://www.amazon.co.uk/dp/B0FT2GGZPD) [**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**£5.53**8,402 rev7mo ago](https://www.amazon.co.uk/dp/B0G647JHLF) [![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)**Mylee Gel Nail Polish 8ml \[Lemonade\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£7.94**577 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8Q7KR2) [![Mylee Gel Nail Polish 8ml [Custard] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/41MjG+yXC0L.jpg)**Mylee Gel Nail Polish 8ml \[Custard\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£8.06**577 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8NSTJS) [![Mylee Gel Nail Polish 8ml [Lemon Squeeze] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31PR53Voi1L.jpg)**Mylee Gel Nail Polish 8ml \[Lemon Squeeze\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£7.77**577 rev11mo ago](https://www.amazon.co.uk/dp/B0FM8NK783)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Mylee Gel Nail Polish 8ml [Lemonade] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Yellow/Orange Range] - Long Lasting & Easy to Apply](https://m.media-amazon.com/images/I/31oIPBBuMEL.jpg)**Mylee Gel Nail Polish 8ml \[Lemonade\] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use \[Yellow/Orange Range\] - Long Lasting & Easy to Apply**MYLEE**£7.94**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0FM8Q7KR2) [**TOMICCA Gel Nail Polish Set 6 Colors Creamy Macaron Candy Spring Summer UV Polish Soak Off UV/LED Gel Varnish Blue Pink Purple Yellow Green for DIY Home Salon Manicure Nail Art**TOMICCA**£7.70**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0DHZ5SL8B) [**Vishine Gel Nail Polish 1Pcs 8ml LigthYellow Gel Polish Soak Off UV LED Gel Nail Art DIY Gel Nail Manicure for Girls Women #055**Vishine**£3.31**4.2★**▲ 60%**](https://www.amazon.co.uk/dp/B0CW65JKZ7) [**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**£5.53**4.0★**▲ 50%**](https://www.amazon.co.uk/dp/B0G647JHLF) [**Bluesky Gel Nail Polish Lemon Yellow CS12 Long Lasting Chip Resistant 10 ml (Requires Drying Under UV LED Lamp)**BLUESKY**£6.59**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B00D913CES)
**~~View all trending →~~**
## **What buyers say about yellow gel nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**55%
*“Nice colour”*
**Quality-Overall**13%
*“Amazing quality”*
**Stitch/Finish/Polish**4%
*“cured nice and good finish”*
**Value For Money**4%
*“Great value for money had onu toe nails for my holiday”*
**Coverage**2%
*“This colour covers well and last ages”*
**Moist/Dry**2%
*“They cure really well and dry quickly”*
**Durability**2%
*“Durable just like the salon”*
### **What buyers complain about **
**Paint Quality**18%
*“paint on, even after a couple of layers, its in the bin”*
**Color**14%
*“not at all like the colour shown - idk if i got a bad one”*
**Dilute/Watery**9%
*“However this one was really watery and thin consistency, required 5 coats to get a good depth of colour”*
**Thickness**8%
*“Doesnt matter how many times you shake the bottle its still thick”*
**Brightness/Shine/Glow**5%
*“Not as bright as it looks however its a nice colour”*
**Coverage**5%
*“I found it difficult to get all over coverage”*
**Texture/Consistency-Overall**5%
*“Thin consistency requires multiple coats”*
**Quality-Overall**5%
*“bad batch”*
**Durability**5%
*“Didn't last very long for me which was disappointing its also quite streaky”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Color**58%
**Quality-Overall**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**5%
**Dilute/Watery**2%
**Defective Material/Parts**2%
**Durability**2%
**Leak-Proof**2%
**Thickness**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is yellow gel nail polish profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the yellow gel nail polish niche?**
- 10 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in yellow gel nail polish?**
- Top complaints mined from reviews: Paint Quality, Color, Dilute/Watery. The return rate is 0.3%.
- **What does it cost to enter the yellow gel nail polish niche?**
- Listings span £3.31–£8.06; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 3,397 reviews — the moat a new listing must climb.
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