---
title: "Yardley English Rose — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/yardley-english-rose"
last_updated: "2026-08-09T10:53:06.043Z"
locale: en
meta:
description: "Niche score 45/100 · £52K/yr market · 102K searches/yr · £9.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £52K/yr market · 102K searches/yr · £9.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yardley English Rose — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **yardley english rose**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 27Conversion 62Competition 77Returns 98Price range 20Avg price 27Brand share 0Review moat 60Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,082.81**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£5.23–£17.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£52K**
£52K/yr · 102K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yardley english rose is a £52K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yardley english rose market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£46K–£56K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#397**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **42%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**1 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**0%**
- Yardley100%
## **Demand**
Weekly Amazon search volume, last 24 weeks — +1.5% search growth over the last 90 days.
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/yardley-english-rose/trend)
## **Top yardley english rose search terms**
- **yardley perfume**38K/yr+4.2%3.3% conv. - **yardley**33K/yr+0.7%2.4% conv. - **yardley english rose**6K/yr+31.5%8.6% conv. - **yardley perfume for women**8K/yr+31.5%4.9% conv. - **yardley rose**4K/yr-9.3%6.3% conv. - **yardley london**5K/yr-25.1%0.3% conv. - **yardley gift sets for women**9K/yr-47.9%3.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/yardley-english-rose/search-terms)
## **Top yardley english rose products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml**Yardley**£11.34**4.5★3,175 rev](https://www.amazon.co.uk/dp/B00V6D7670) [2**Yardley of London Lily of the Valley EDT/ Eau de Toilette Perfume for her 50ml**Yardley**£8.74**4.4★1,377 rev](https://www.amazon.co.uk/dp/B004BRJ0R2) [3**Yardley London English Lavender EDT/ Eau de Toilette Perfume 50 Milliliters**Yardley**£8.16**4.5★528 rev](https://www.amazon.co.uk/dp/B00V6D70LW) [4**Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml**Yardley**£11.29**4.4★138 rev](https://www.amazon.co.uk/dp/B0854WXRS6) [5**Yardley London English Rose EDT 50 ml**Yardley**£8.89**4.3★412 rev](https://www.amazon.co.uk/dp/B004BRJ11C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yardley London Body Wash & Lotion Collection - English Rose Essence for Women Luxury Feel & Timeless British Scent Self Care Body Wash & Lotion Set with Elegance & Freshness for Gifting**Yardley**£9.89**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNJSZQF) [**Yardley London Eau de Parfum Trio Collection Be A Diva Be A Star & Star Flower Azzi Fragrances British Heritage Scent Gift Set for Women Floral & Fruity Perfume Collection for Daily Elegance**Yardley**£11.25**11 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNNMGS4) [**Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients**Yardley**£10.42**36 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNKBTJW) [**Yardley London Body Spray Collection 4 x 50ml Contemporary Deodorising Body Sprays Mini Mist Gift Set Includes Gardenia & Cassis Orchid & Vanilla Handy Bag Size Body Spray Set for Women**Yardley**£6.83**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCND9NR) [**Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml**Yardley**£9.30**16 rev1y ago](https://www.amazon.co.uk/dp/B0FHJ3PML7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yardley London English Rose Body Spray for Women Floral Body Mist Notes of Magnolia Violet & Classic Fresh Rose Scent Vegan & Cruelty Free Made in UK 95% Natural 6 x 75ml**Yardley**£9.30**4.8★**▲ 117%**](https://www.amazon.co.uk/dp/B0FHJ3PML7) [**Yardley London English Rose Perfumed Body Powder 200g Refreshing Talcum Powder with Classic Floral Fragrance**Yardley**£7.33**4.6★**▲ 104%**](https://www.amazon.co.uk/dp/B0CPZG7W3T) [**Yardley London Bluebell and Sweet Pea Eau de Toilette Floral Womens Perfume with Notes of Bergamot and Lemon Vibrant Bluebell Perfume for Women 125ml**Yardley**£11.29**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0854WXRS6) [**Yardley London English Rose Eau de Toilette Light Floral Perfume for Women Notes of Rose Magnolia & Violet Long-Lasting Fragrance Vegan & Cruelty-Free Made in the UK 125ml**Yardley**£11.34**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B00V6D7670) [**Yardley London Mini Perfumed Powder Trio Collection English Lavender English Rose & Lily of the Valley Dusting Body Powder Gift for Women Silky Soft Finish Vegan 98% Natural Ingredients**Yardley**£10.42**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0FQNKBTJW)
**~~View all trending →~~**
## **What buyers say about yardley english rose**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Long lasting fragrance”*
**Value For Money**9%
*“Great value and brilliant for travel size wise”*
**Quality-Overall**5%
*“A reliable brand for quality”*
**Gifting Purpose**5%
*“Gift”*
**Advertised Vs Actual Product**3%
*“worked as expected”*
**Soft Feel**2%
*“Leaves skin feeling soft”*
**Durability**2%
*“lasts a long time”*
**Freshness**1%
*“Fresh and delicate”*
**Moist/Dry**1%
*“Perfect soft drying effect after shower”*
**Ingredients-Overall**1%
*“Thanks very much I used the Yardley powder very good”*
### **What buyers complain about **
**Smell**49%
*“The scent is horrible”*
**Value For Money**6%
*“Is expensive”*
**Leak-Proof**4%
*“First time this happened product was leaking”*
**Durability**3%
*“They may not last as long”*
**Defective Material/Parts**3%
*“I can't get any powder out of the opening as the opening is faulty”*
**Ease Of Cleaning**3%
*“Messy”*
**Product Condition**3%
*“Received a busted can had to return”*
**Size-Overall**2%
*“The bottle is a little smaller than expected”*
**Quality-Overall**2%
*“Not very good as it very hard to get out of tin”*
**Strength**2%
*“not overly powerful or off-putting”*
### **Top return reasons **
**Smell**45%
**Leak-Proof**14%
**Value For Money**7%
**Product Condition**5%
**Size-Overall**5%
**Ease Of Cleaning**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Ethically/Sustainably Sourced**2%
**Durability**2%
## **Common questions**
- **Is yardley english rose profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yardley english rose niche?**
- 1 brands and 57 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yardley english rose?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.4%.
- **What does it cost to enter the yardley english rose niche?**
- Listings span £5.23–£17.51; the average listing price is £9.27 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.
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