---
title: "Yara Lattafa Perfume — £219K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/yara-lattafa-perfume"
last_updated: "2026-08-07T01:02:45.062Z"
locale: en
meta:
description: "Niche score 42/100 · £219K/yr market · 330K searches/yr · £15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £219K/yr market · 330K searches/yr · £15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yara Lattafa Perfume — £219K/yr Amazon UK Niche (2026) - Flapen"
---
# **yara lattafa perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 19Conversion 52Competition 22Returns 98Price range 53Avg price 77Brand share 0Review moat 40Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.66**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.67–£27.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£219K**
£219K/yr · 330K searches
**Review moat**
**Okay****2,542.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yara lattafa perfume is a £219K/yr Amazon United Kingdom market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yara lattafa perfume market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£196K–£235K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#304**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**140**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Lattafa85% - Esme & Co.8% - Ard Al Zaafaran5% - Inspired & Impressed3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
30K20KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/yara-lattafa-perfume/trend)
## **Top yara lattafa perfume search terms**
- **yara lattafa perfume**132K/yr-14.6%3.6% conv. - **yara perfume**70K/yr-14.7%3.1% conv. - **yara**45K/yr-21.8%3.3% conv. - **lattafa yara**24K/yr+6.3%4.0% conv. - **lattafa yara perfume**13K/yr-1.1%4.4% conv. - **yara candy**7K/yr-11.6%1.9% conv. - **yar**5K/yr-2.5%0.0% conv. - **yara candy perfume**5K/yr+15.7%2.8% conv. - **yara perfume for women**11K/yr-24.0%3.9% conv. - **yara pink**4K/yr-1.3%2.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/yara-lattafa-perfume/search-terms)
## **Top yara lattafa perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£66K40%£88K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**4.3★712 rev](https://www.amazon.co.uk/dp/B0F8HK4PY6) [2**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**4.4★1,306 rev](https://www.amazon.co.uk/dp/B0FY7HQYDD) [3**Lattafa Yara Eau de Parfum 50ml**Lattafa**£4.98**4.2★1,373 rev](https://www.amazon.co.uk/dp/B0CR1S643D) [4**Yara Yara Pink Eau de Parfum 100ml | Long Lasting Floral Fruity Perfume for Women | Elegant Everyday & Evening Fragrance**Esme & Co.**£19.67**4.5★47 rev](https://www.amazon.co.uk/dp/B0FJDV36KG) [5**Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)**Lattafa**£27.74**4.6★1,617 rev](https://www.amazon.co.uk/dp/B0F1TTVLDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**1,306 rev8mo ago](https://www.amazon.co.uk/dp/B0FY7HQYDD) [**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**712 rev10mo ago](https://www.amazon.co.uk/dp/B0F8HK4PY6) [**Lattafa MyYara Collection 4×25ml Eau de Parfum Gift Set for Women (Yara + Yara Moi + Yara Tous + Yara Candy)**Lattafa**£27.74**1,617 rev10mo ago](https://www.amazon.co.uk/dp/B0F1TTVLDS) [**Lattafa Yara Candy Fruity Sweet Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.51**412 rev10mo ago](https://www.amazon.co.uk/dp/B0F8HVYDZF) [**Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£14.41**201 rev11mo ago](https://www.amazon.co.uk/dp/B0F8HK4ZRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lattafa Yara Tous Fruity Tropical Floral Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£14.41**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B0F8HK4ZRM) [**Lattafa Yara Floral Gourmand Fruity Musky Pure Concentrated Perfume Oil Long-Lasting Fragrance for Women 0.67 Ounce / 20 ml**Lattafa**£15.81**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B0F8HK4PY6) [**Lattafa Yara Elixir Eau de Parfum for Women 100 ML Long-Lasting Fruity Floral Vanilla Perfume with Strawberry Jasmine & Musk Notes | Luxury Gift Fragrance**Lattafa**£21.19**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0FY7HQYDD) [**Yara Tous by Lattafa for Women - 3.4 oz EDP Spray**Lattafa**£17.34**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0C8YRND5J) [**Pack of 2 Yara 50ml Eau de Parfum + Yara 10ml Roll On | Long Lasting Perfume Gift for Women | Floral Rose Vanilla & Sweet Notes | Luxury Fragrance Gift Set**Inspired & Impressed**£13.51**4.2★**▲ 28%**](https://www.amazon.co.uk/dp/B0FR26FR44)
**~~View all trending →~~**
## **What buyers say about yara lattafa perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Amazing Smell”*
**Value For Money**9%
*“Good value for money”*
**Durability**5%
*“Its lasting as well”*
**Gifting Purpose**4%
*“Making it a lovely gift option too”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Quality-Overall**2%
*“The performance is absolutely outstanding”*
**Ingredients-Overall**1%
*“Careful this product has Benzyl ingredients in it”*
**Design-Overall**1%
*“I love the design”*
**Suitability Hot Weather**0%
*“perfect for summer”*
**Size-Overall**0%
*“The bottle is a good size”*
### **What buyers complain about **
**Smell**40%
*“The scent doesn't last long”*
**Durability**19%
*“does not last very long”*
**Value For Money**9%
*“It might look expensive”*
**Leak-Proof**3%
*“bottle leaked”*
**Size-Overall**2%
*“I thought these were bigger than they are”*
**Oily/Greasy**2%
*“it is an oil”*
**Weight Heavy**1%
*“as its heavy you have no clue when it is running out”*
**Advertised Vs Actual Product**1%
*“This is not the perfume oil as advertised”*
**Suitability Dry Skin**1%
*“unfortunately it doesnt last long on the skin or clothes”*
### **Top return reasons **
**Smell**43%
**Advertised Vs Actual Product**17%
**Size-Overall**8%
**Leak-Proof**7%
**Oily/Greasy**7%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Value For Money**2%
**Product Condition**2%
**Quality-Overall**2%
## **Common questions**
- **Is yara lattafa perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £219K/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yara lattafa perfume niche?**
- 4 brands and 140 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yara lattafa perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for yara lattafa perfume peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the yara lattafa perfume niche?**
- Listings span £3.67–£27.74; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 2,543 reviews — the moat a new listing must climb.
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