---
title: "Xp100 Hair Colour — £41K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/xp100-hair-colour"
last_updated: "2026-08-09T14:21:20.007Z"
locale: en
meta:
description: "Niche score 42/100 · £41K/yr market · 58K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £41K/yr market · 58K searches/yr · £8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xp100 Hair Colour — £41K/yr Amazon UK Niche (2026) - Flapen"
---
# **xp100 hair colour**
**Skip it**
Prices mostly outside the sweet spot ($7.67–$12.86) — this niche doesn't clear our bar today.
Market size 10Growth 26Conversion 81Competition 61Returns 100Price range 0Avg price 23Brand share 7Review moat 94Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****127.8**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£41K**
£41K/yr · 58K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£7.67–£12.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, xp100 hair colour is a £41K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xp100 hair colour market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£50K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#300**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 94%
**Open market**
**1%**
- XP47% - XP Metal Detectors36% - chgnhfn7% - XP1005% - NXT2% - Candybay2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — +0.9% search growth over the last 90 days.
1K750Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/xp100-hair-colour/trend)
## **Top xp100 hair colour search terms**
- **xp100 hair colour**31K/yr+6.2%10.4% conv. - **nxt hair colour permanent**6K/yr-2.0%1.4% conv. - **xp100**7K/yr-4.9%6.4% conv. - **xp hair colour**4K/yr-10.0%5.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/xp100-hair-colour/search-terms)
## **Top xp100 hair colour products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XP100 Intense Radiance Permanent Hair Colour - 5.00 Light Intense Brown 100ml**XP**£7.89**4.7★342 rev](https://www.amazon.co.uk/dp/B0771LS8XW) [2**XP100 Intense Radiance Permanent Hair Colour - 4.0 Medium Brown 100ml**XP Metal Detectors**£7.73**4.5★153 rev](https://www.amazon.co.uk/dp/B076ZQSMDY) [3**XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml**chgnhfn**£8.08**4.6★238 rev](https://www.amazon.co.uk/dp/B07F8X3TVR) [4**XP100 Intense Radiance Permanent Hair Colour - 6.00 Dark Intense Blonde 100ml**XP**£8.08**4.7★174 rev](https://www.amazon.co.uk/dp/B0771R4BGW) [5**XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml**XP Metal Detectors**£8.44**4.6★127 rev](https://www.amazon.co.uk/dp/B0771LBFS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml**XP Metal Detectors**£8.44**127 rev3y ago](https://www.amazon.co.uk/dp/B0771LBFS9) [**XP100 Intense Radiance Permanent Hair Colour - 8.0 Light Blonde 100ml**XP Metal Detectors**£8.37**116 rev5y ago](https://www.amazon.co.uk/dp/B077711JY2) [**XP100 Intense Radiance Permanent Hair Colour - 3.0 Dark Brown 100ml**chgnhfn**£8.08**238 rev5y ago](https://www.amazon.co.uk/dp/B07F8X3TVR) [**XP100 Intense Radiance Permanent Hair Colour - 9.0 Very Light Blonde 100ml**XP100**£8.44**126 rev8y ago](https://www.amazon.co.uk/dp/B079CF37GN) [**XP100 Intense Radiance Permanent Hair Colour - 4.00 Medium Intense Brown 100ml**XP**£8.18**122 rev8y ago](https://www.amazon.co.uk/dp/B07F8YS9GY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NXT Permanent Hair Colour 6-4 Dark Copper Blonde 100ml**NXT**£12.86**0.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0054ZACWW) [**XP100 Intense Radiance Permanent Hair Colour - 8.00 Light Intense Blonde 100ml**XP**£8.30**4.8★**▲ 52%**](https://www.amazon.co.uk/dp/B0776ZN128) [**XP100 Light Radiance Demi Permanent Hair Colour - 9.12 Very Light Blonde Ash Violet 100ml**XP**£8.48**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B076WWKW2S) [**XP100 Intense Radiance Permanent Hair Colour - 5.0 Light Brown 100ml**XP Metal Detectors**£8.44**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0771LBFS9) [**XP100 Intense Radiance Permanent Hair Colour - 4.1 Ash Brown 100ml**XP**£8.18**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B076ZMVGC7)
**~~View all trending →~~**
## **What buyers say about xp100 hair colour**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent quality”*
**Color**27%
*“Good colour”*
**Value For Money**11%
*“great value”*
**Suitability Colored Hair**8%
*“Fantastic hair colour results”*
**Advertised Vs Actual Product**5%
*“Exactly as stated in description”*
**Instructions/User Manual/Troubleshooting**4%
*“The instructions were clear”*
**Hair Styling**3%
*“Recommended by my hairdresser”*
**Ease Of Use**2%
*“was simple to use”*
**Suitability Straight Hair**2%
*“Brilliant sane as what I get from the hairdressers”*
**Coverage**2%
*“I must say the coverage is absolutely brilliant”*
### **What buyers complain about **
**Color**17%
*“Much darker than expected”*
**Allergies**13%
*“Caused a serious allergic reaction”*
**Damage/Burn Hair**11%
*“half of it had dark splotched which means the tube had been broken somewhere”*
**Smell**7%
*“smells quite caustic”*
**Suitability Colored Hair**6%
*“4.3 medium golden brown came out way too dark on my hair”*
**Coverage**6%
*“It didn't cover my grey”*
**Weight Light**3%
*“this 4.00 comes out much lighter”*
**Ease Of Cleaning**2%
*“tangled during every single wash”*
**Hard Feel**2%
*“my hair still feels very rough”*
**Grip**2%
*“because the tube becomes very slippery”*
### **Top return reasons **
**Color**73%
**Suitability Colored Hair**7%
**Damage/Burn Hair**7%
**Leak-Proof**7%
**Quality-Overall**7%
## **Common questions**
- **Is xp100 hair colour profitable to sell on Amazon United Kingdom?**
- The niche generates £41K/yr across 25 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the xp100 hair colour niche?**
- 7 brands and 46 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in xp100 hair colour?**
- Top complaints mined from reviews: Color, Allergies, Damage/Burn Hair. The return rate is 0.1%.
- **What does it cost to enter the xp100 hair colour niche?**
- Listings span £7.67–£12.86; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.
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