---
title: "Search terms — wow hair products - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wow-hair-products/search-terms"
last_updated: "2026-08-09T07:37:23.406Z"
locale: en
meta:
  description: "Niche score 60/100 · £3.2M/yr market · 2.0M searches/yr · £15.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £3.2M/yr market · 2.0M searches/yr · £15.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — wow hair products - Flapen"
---

# **wow hair products**

**Launch it**

A $3.2M/yr market growing +7.7% this quarter with returns at 0.1% — clears our launch bar.

Market size 96Growth 35Conversion 86Competition 46Returns 100Price range 66Avg price 77Brand share 0Review moat 19Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.2M**

£3.2M/yr · 2.0M searches

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.94**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£9.14–£26.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,188.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms