---
title: "Search terms — william morris - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/william-morris/search-terms"
last_updated: "2026-08-09T13:32:15.179Z"
locale: en
meta:
  description: "Niche score 50/100 · £81K/yr market · 316K searches/yr · £11.98 avg price. Soft demand (-26.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £81K/yr market · 316K searches/yr · £11.98 avg price. Soft demand (-26.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — william morris - Flapen"
---

# **william morris**

**Worth a look**

Shows low returns (0.8%), but soft demand (-26.1% this quarter) keeps it on the watch list.

Market size 20Growth 12Conversion 27Competition 92Returns 96Price range 57Avg price 50Brand share 55Review moat 85Quality gap 45

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****291.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£1.25–£33.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£11.98**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£81K**

£81K/yr · 316K searches

**Growth**

**Bad****-26.1%**

90-day search growth — must beat 0% to launch

## Search terms