---
title: "Trend — wild deodorant refill only - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wild-deodorant-refill-only/trend"
last_updated: "2026-07-21T07:16:14.519Z"
locale: en
meta:
  description: "wild deodorant refill only shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "wild deodorant refill only shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wild deodorant refill only - Flapen"
---

# **wild deodorant refill only**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 54Growth 81Conversion 76Competition 25Returns 99Price range 44Avg price 65Brand share 0Review moat 27Quality gap 70

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+75.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.83**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£361K**

£361K/yr · 362K searches

**Price range**

**Okay****£5.25–£22.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,780.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand