---
title: "wild deodorant refill only — £361K/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wild-deodorant-refill-only"
last_updated: "2026-07-20T19:46:31.099Z"
locale: en
meta:
description: "wild deodorant refill only shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "wild deodorant refill only shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "wild deodorant refill only — £361K/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
---
# **wild deodorant refill only**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 54Growth 81Conversion 76Competition 25Returns 99Price range 44Avg price 65Brand share 0Review moat 27Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Growth**
**Great****+75.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.83**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£361K**
£361K/yr · 362K searches
**Price range**
**Okay****£5.25–£22.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,780.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wild deodorant refill only is a £361K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£277K–£346K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#346**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **165 days**
## **Competition**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Wild100%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +75.6% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/wild-deodorant-refill-only/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£36K20%£72K30%£108K40%£144K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wild Aluminium Free Natural Deodorant Refills - Fresh Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3**Wild**£14.29**4.6★6,595 rev](https://www.amazon.co.uk/dp/B0D6BTFKSR) [2**Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3**Wild**£14.33**4.6★6,595 rev](https://www.amazon.co.uk/dp/B0DTQ8G1KZ) [3**Wild Fresh Cotton & Sea Salt Natural Deodorant Refill 40g Aluminium Free Refillable Deodorant with Long Lasting Freshness**Wild**£5.41**4.3★20 rev](https://www.amazon.co.uk/dp/B0D423JD9R) [4**Wild Amber & Oud Natural Deodorant Refill 40g**Wild**£5.25**5.0★1 rev](https://www.amazon.co.uk/dp/B0D5DDWMN4) [5**Wild - Natural Refillable Deodorant - Fresh Cotton & Sea Salt Refill Duo Pack - Vegan & Eco-Friendly - Aluminium Free - Long Lasting Protection - Natural Ingredients - 2 Pack of 40g Refills**Wild**£9.77**4.6★6,595 rev](https://www.amazon.co.uk/dp/B0BTZ77K4S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wild Antiperspirant Deodorant Refill Variety Pack - 72 Hour Odour & Sweat Protection - 90% Natural Ingredients - Suitable for Sensitive Skin - Honey & Cactus Cotton & Sea Salt Coconut & Vanilla**Wild**£14.09**8 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW64Q22) [**Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills**Wild**£22.13**42 rev4mo ago](https://www.amazon.co.uk/dp/B0GRVS41TF) [**Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection**Wild**£11.98**1,665 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPBC5CB) [**Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3**Wild**£14.33**6,595 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ8G1KZ) [**Wild Full Monty Natural Deodorant Starter Kit with Purple Case & 5 Refills**Wild**£22.80**373 rev1y ago](https://www.amazon.co.uk/dp/B0DK5PHXZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wild Amber & Oud Natural Deodorant Refill 40g**Wild**£5.25**5.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0D5DDWMN4) [**Wild Antiperspirant Deodorant Refill Variety Pack - 72 Hour Odour & Sweat Protection - 90% Natural Ingredients - Suitable for Sensitive Skin - Honey & Cactus Cotton & Sea Salt Coconut & Vanilla**Wild**£14.09**3.9★**▲ 131%**](https://www.amazon.co.uk/dp/B0GRW64Q22) [**Wild Refillable Antiperspirant Roll On Deodorant Starter Kit with 72 Hour Odour & Sweat Protection - Bee Print Case with Honey & Cactus Flower Coconut & Vanilla Vanilla Bean & Buttercream Refills**Wild**£22.13**3.6★**▲ 130%**](https://www.amazon.co.uk/dp/B0GRVS41TF) [**Wild - Natural Refillable Deodorant - Aluminium Free - Refill Variety Pack Includes Fresh Cotton & Sea Salt Jasmine & Mandarin and Coconut & Vanilla Scents - Long Lasting Protection**Wild**£15.55**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0BLSWK293) [**Wild Aluminium Free Natural Deodorant Refills - Clean Scents Variety Pack - Women & Mens - Fits Wild Refillable Case - 24 Hour Odour Protection - Box of 3**Wild**£14.33**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0DTQ8G1KZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Fragrances are lovely”*
**Quality-Overall**15%
*“Good quality deodorant”*
**Value For Money**7%
*“Good value”*
**Eco Friendliness**3%
*“Great product and good for environment”*
**Advertised Vs Actual Product**3%
*“Arrived as described”*
**Ease Of Use**2%
*“Ease of use”*
**Allergies**2%
*“Hubby experienced no itching, no rash and complete odour protection”*
**Durability**2%
*“last all day”*
**Moist/Dry**1%
*“They work amazingly well at keeping me dry”*
**Gifting Purpose**1%
*“Gift”*
### **What buyers complain about **
**Smell**23%
*“No smell”*
**Advertised Vs Actual Product**9%
*“Not as described”*
**Value For Money**8%
*“Overpriced”*
**Residue**5%
*“it does leave a residue due to it being made with corn starch”*
**Ease Of Use**4%
*“Poor So hard to actually use”*
**Allergies**3%
*“Armpit Irritation”*
**Adhesion/Stickiness**2%
*“Don't like how these make your armpits stick together”*
**Durability**2%
*“The cartridges dont last anywhere near as long as theyre stating”*
**Size-Overall**2%
*“wont fit”*
**Strength**2%
*“Not strong enough for my husband”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Smell**21%
**Size-Overall**9%
**Functionality-Overall**9%
**Quality-Overall**5%
**Value For Money**4%
**Leak-Proof**4%
**Dispensing Mechanism**3%
**Color**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is wild deodorant refill only profitable to sell on Amazon United Kingdom?**
- The niche generates £361K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +75.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the wild deodorant refill only niche?**
- 1 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wild deodorant refill only?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.3%.
- **When does demand for wild deodorant refill only peak?**
- Demand peaks in Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the wild deodorant refill only niche?**
- Listings span £5.25–£22.80; the average listing price is £13.83 (sweet spot $15–$100). The average incumbent carries 3,781 reviews — the moat a new listing must climb.
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