---
title: "Reviews — wig - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wig/reviews"
last_updated: "2026-08-09T14:36:37.373Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — wig - Flapen"
---

# **wig**

**Worth a look**

Shows a sweet-spot price point ($28.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 16Conversion 14Competition 87Returns 33Price range 81Avg price 95Brand share 87Review moat 54Quality gap 89

**Avg price**

**Incredible****£28.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£4.63–£106.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****£1.1M**

£1.1M/yr · 3.5M searches

**Review moat**

**Good****1,330.71**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.4%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-18.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews