---
title: "Wide Plate Straighteners — £372K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wide-plate-straighteners"
last_updated: "2026-08-09T13:53:30.941Z"
locale: en
meta:
description: "Niche score 42/100 · £372K/yr market · 151K searches/yr · £44.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £372K/yr market · 151K searches/yr · £44.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wide Plate Straighteners — £372K/yr Amazon UK Niche (2026) - Flapen"
---
# **wide plate straighteners**
**Skip it**
Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 13Conversion 63Competition 17Returns 77Price range 73Avg price 95Brand share 16Review moat 24Quality gap 42
**Avg price**
**Incredible****£44.33**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£17.93–£129.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£372K**
£372K/yr · 151K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,997.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wide plate straighteners is a £372K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wide plate straighteners market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£266K–£355K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**3%**
- Remington69% - K&K9% - Faszin6% - JURCHEN6% - ghd4% - BASUWELL3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/wide-plate-straighteners/trend)
## **Top wide plate straighteners search terms**
- **wide plate hair straighteners**37K/yr-6.0%5.1% conv. - **wide hair straighteners**21K/yr-5.0%4.5% conv. - **wide straighteners**16K/yr-8.4%5.3% conv. - **wide plate straighteners**13K/yr-8.7%3.3% conv. - **hair straighteners wide plates**18K/yr-44.3%4.0% conv. - **hair straighteners for thick hair**11K/yr-42.4%2.0% conv. - **remington wide plate hair straighteners**11K/yr-38.5%10.8% conv. - **straighteners wide plate**5K/yr-11.7%5.7% conv. - **remington hair straighteners wide plate**6K/yr-70.2%9.8% conv. - **straighteners wide**2K/yr+20.5%2.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wide-plate-straighteners/search-terms)
## **Top wide plate straighteners products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£56K30%£112K45%£167K60%£223K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Remington Shine Therapy Wide (45mm) Floating Plate Hair Straightener with Advanced Ceramic coating infused with Moroccan Argan Oil for sleek & smooth glide 9 settings 150C230C S8550**Remington**£25.34**4.6★35,406 rev](https://www.amazon.co.uk/dp/B07Q5HGXBV) [2**Remington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527**Remington**£26.03**4.6★5,798 rev](https://www.amazon.co.uk/dp/B0D49RVVGL) [3**Remington Hair Straightener Advanced Ceramic coating for Sleek & smooth glide Wide longer length 110mm floating plates Digital display Heat proof pouch Up to 230C S5525 Black Grey**Remington**£24.62**4.6★5,798 rev](https://www.amazon.co.uk/dp/B00K547MHA) [4**Wide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature**JURCHEN**£18.91**4.3★49 rev](https://www.amazon.co.uk/dp/B0D5QYK86L) [5**K&K Hair Straightener 2.24 Inch Wide Ceramic-Titanium Plates 5 Temperature Settings 120-232C Professional Flat Iron (Green) UK Plug**K&K**£21.23**4.5★984 rev](https://www.amazon.co.uk/dp/B0C64FFZ4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Remington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527**Remington**£26.03**5,798 rev2y ago](https://www.amazon.co.uk/dp/B0D49RVVGL) [**Wide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature**JURCHEN**£18.91**49 rev2y ago](https://www.amazon.co.uk/dp/B0D5QYK86L) [**K&K Extra Wide Flat Iron Hair Straightener Professional 57 mm Hair Straighteners for Therapy Keratin 3D Floating Ceramic Tourmaline Coating Plate Irons for Thick Hair Damage and Frizz Free**K&K**£21.03**297 rev2y ago](https://www.amazon.co.uk/dp/B0D83Y6WJQ) [**Faszin Professional Hair Straighteners 42mm Wide-Plate Titanium Negative Ion Flat Iron 30s Rapid Heating Real-time Temperature Display 11 Adjustable Temperature Levels (130-230)**Faszin**£40.45**605 rev2y ago](https://www.amazon.co.uk/dp/B0CY4FG4CL) [**Faszin Professional Hair Straighteners 42mm Wide Plate Titanium Negative Ion Flat Iron 30s Rapid Heating 11 Adjustable Temperature Levels (130-230) Real-time Temperature Display (White)**Faszin**£39.69**2,765 rev2y ago](https://www.amazon.co.uk/dp/B0CRVRVJ8D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wide Plate Hair Straighteners for Women 80C-230C Temperature Adjustable LCD Digital Display Using Advanced Ceramic Coating Long-Lasting Constant Temperature**JURCHEN**£18.91**4.3★**▲ 81%**](https://www.amazon.co.uk/dp/B0D5QYK86L) [**Basuwell Professional Hair Straighteners Wide Plates for Thick Hair Five-Speed Temperature Control Voltage Salon Fast Hair Styler UK Plug Black**BASUWELL**£17.93**4.2★**▲ 62%**](https://www.amazon.co.uk/dp/B07FLYW4F8) [**ghd Max Wide Plate Hair Straightener & Styler in Black - Larger Plates For Fast Styling More Shine Frizz-Free - For Long Thick or Curly Hair - (UK Plug)**ghd**£129.71**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0CCW925FV) [**Faszin Professional Hair Straighteners 42mm Wide-Plate Titanium Negative Ion Flat Iron 30s Rapid Heating Real-time Temperature Display 11 Adjustable Temperature Levels (130-230)**Faszin**£40.45**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0CY4FG4CL) [**Remington Hair Straightener Pro Ceramic (Extra Wide Plates 45mm Floating Plates for Thick Frizzy Curly and Very Long Hair Digital Display 15 Second Heat up 9 Settings from 150-230C) S5527**Remington**£26.03**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B0D49RVVGL)
**~~View all trending →~~**
## **What buyers say about wide plate straighteners**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**27%
*“Excellent value for money”*
**Quality-Overall**26%
*“Great build quality”*
**Ease Of Use**8%
*“Easy to use and plug switch on and go”*
**Soft Feel**5%
*“Smooth soft hair after use”*
**Efficiency**4%
*“Does the job well”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Durability**3%
*“Very durable”*
**Temperature Control**2%
*“the temperature is adjustable”*
**Brightness/Shine/Glow**2%
*“the shine is amazing”*
**Weight Light**2%
*“not too heavy so nice”*
### **What buyers complain about **
**Heating**19%
*“I even had to turn heat down as too heat was too hot”*
**Durability**16%
*“Only lasted 7 months with barely any use”*
**Quality-Overall**7%
*“But to be honest im not sure they are any better than cheaper ones”*
**Size-Overall**6%
*“The plates were a little larger than I expected”*
**Damage/Burn Hair**6%
*“Terrible lowest setting burns hair”*
**Brightness/Shine/Glow**6%
*“curly there was no shine either”*
**Weight Heavy**5%
*“Way too heavy”*
**Suitability Curly Hair**5%
*“curly hair that's prone to frizz”*
**Charging**3%
*“its a bit annoying to have to plug”*
**Smell**2%
*“with bad smell”*
### **Top return reasons **
**Functionality-Overall**20%
**Heating**15%
**Size-Overall**10%
**Defective Material/Parts**8%
**Quality-Overall**5%
**Product Condition**5%
**Damage/Burn Hair**4%
**Smell**3%
**Hair Curling**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is wide plate straighteners profitable to sell on Amazon United Kingdom?**
- The niche generates £372K/yr across 11 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the wide plate straighteners niche?**
- 7 brands and 41 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in wide plate straighteners?**
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 1.9%.
- **When does demand for wide plate straighteners peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the wide plate straighteners niche?**
- Listings span £17.93–£129.71; the average listing price is £44.33 (sweet spot $15–$100). The average incumbent carries 4,998 reviews — the moat a new listing must climb.
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