---
title: "Wicked — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wicked"
last_updated: "2026-08-05T21:59:18.821Z"
locale: en
meta:
description: "Niche score 44/100 · £46K/yr market · 3.4M searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £46K/yr market · 3.4M searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **wicked**
**Skip it**
Soft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 1Competition 94Returns 97Price range 72Avg price 54Brand share 48Review moat 91Quality gap 32
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Great****183.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.20–£50.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.50**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£46K**
£46K/yr · 3.4M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-61.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, wicked is a £46K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£250K–£313K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#517**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**237**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**21%**
Top 20: 56%
**Open market**
**21%**
- Wicked53% - Corsair Toiletries9% - Funko6% - Top Trumps4% - LEGO3% - Care Bears3%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -61.5% search growth over the last 90 days.
500K300KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/wicked/trend)
## **Top wicked search terms**
- **wicked**3.3M/yr-61.5%0.3% conv. - **wiked**21K/yr-49.5%0.1% conv. - **wixked**6K/yr-68.9%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wicked/search-terms)
## **Top wicked products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9284%£2K6%£3K8%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WICKED Official Girls Pyjamas 2 Piece Set Black Age 7-8 Years**Wicked**£7.76**4.8★15 rev](https://www.amazon.co.uk/dp/B0F79J1TW3) [2**Top Trumps Wicked Educational travel game Play with friends Travel Companion makes a great gift for ages 6 plus**Top Trumps**£7.05**4.7★41 rev](https://www.amazon.co.uk/dp/B0FQNV53SZ) [3**Wicked Girls Hoodie | Elphaba And Glinda Girls Jumpers | Glitter Hoodie | Elphaba Girls Clothes | Pink 6-7 Years**Wicked**£16.09**4.5★141 rev](https://www.amazon.co.uk/dp/B0DKTXY5ZK) [4**Funko Pop! Keychain: Wicked - Glinda - Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor**Funko**£4.67**4.7★512 rev](https://www.amazon.co.uk/dp/B0CVTQHNFB) [5**Universal Pictures Wicked Part 2 600ml Water Bottle with Straw by Polar Gear | Official Movie Merchandise | For Adult & Kids Pink & Green**Wicked**£3.30**4.6★97 rev](https://www.amazon.co.uk/dp/B0FNCWBF85)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wicked Girls Short Pyjamas | Official Summer PJ Set | Elphaba & Glinda Sleepwear | Kids Short Sleeve Top & Shorts (UK Age 9 Years 10 Years Regular) Green**Wicked**£9.18**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H4Z9ZJ8M) [**Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz**Ariana Grande**£25.54**114 rev4mo ago](https://www.amazon.co.uk/dp/B0FL329M8S) [**Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women**Ariana Grande**£29.41**67 rev4mo ago](https://www.amazon.co.uk/dp/B0FL3KX7WV) [**Wicked Glinda Bath Gift Set Pink Bubble Bath Body Butter & Shower Cap Officially Licensed Wicked Merchandise**Corsair Toiletries**£7.62**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GFX6G23X) [**Official Wicked Lip Balm Duo | Two Character Shaped Lip Care Tins | Glinda the Good & Elphaba**Corsair Toiletries**£6.82**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G59P74C1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wicked Girls Short Pyjamas | Official Summer PJ Set | Elphaba & Glinda Sleepwear | Kids Short Sleeve Top & Shorts (UK Age 9 Years 10 Years Regular) Green**Wicked**£9.18**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H4Z9ZJ8M) [**Ariana Grande Wicked Elphaba Enchanted Eau de Parfum Spray 100ml Perfume for Women**Ariana Grande**£29.41**4.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FL3KX7WV) [**Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz**Ariana Grande**£25.54**4.9★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FL329M8S) [**Wicked Girls Dressing Gown Elphaba Kids Bathrobe With Pointed Hood Fleece Dressing Gown For Girls Green 7-8 Years**Wicked**£20.70**5.0★**▲ 980%**](https://www.amazon.co.uk/dp/B0FXY18X78) [**WICKED Official Girls Pyjamas 2 Piece Set Black Age 7-8 Years**Wicked**£7.76**4.8★**▲ 980%**](https://www.amazon.co.uk/dp/B0F79J1TW3)
**~~View all trending →~~**
## **What buyers say about wicked**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing quality”*
**Gifting Purpose**11%
*“Brilliant Birthday gift”*
**Value For Money**10%
*“amazing value for money”*
**Smell**8%
*“Long lasting nice smell”*
**Size-Overall**5%
*“The adjustable headband makes it easy to get a comfortable fit”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Color**3%
*“Pretty colour”*
**Taste-Overall**3%
*“cute glitter and taste good”*
**Moist/Dry**3%
*“Lips feel soft and hydrated, though, which is good”*
**Design-Overall**2%
*“I love the design of them”*
### **What buyers complain about **
**Size-Overall**12%
*“Very small”*
**Smell**11%
*“the subtle scent is inoffensive”*
**Value For Money**8%
*“little bit expensive”*
**Gifting Purpose**6%
*“as this is a present it is annoying”*
**Advertised Vs Actual Product**6%
*“Looks nothing like the photo”*
**Durability**5%
*“This bottle broke so quickly”*
**Quality-Overall**4%
*“Cheap”*
**Strength**3%
*“Very weak not worth it stick to the normal ones this is a con”*
**Allergies**2%
*“my face stung”*
**Thickness**2%
*“Very thin”*
### **Top return reasons **
**Size-Overall**21%
**Gifting Purpose**17%
**Quality-Overall**11%
**Product Condition**8%
**Defective Material/Parts**5%
**Smell**5%
**Durability**3%
**Leak-Proof**3%
**Adhesion/Stickiness**2%
**Scratch Resistance**2%
## **Common questions**
- **Is wicked profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 92 tracked products. 9 of 67 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wicked niche?**
- 24 brands and 237 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in wicked?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.7%.
- **When does demand for wicked peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the wicked niche?**
- Listings span £1.20–£50.09; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.
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