---
title: "Products — white nail polish - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/white-nail-polish/products"
last_updated: "2026-08-09T17:06:25.345Z"
locale: en
meta:
  description: "Niche score 61/100 · £169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — white nail polish - Flapen"
---

# **white nail polish**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 94Conversion 94Competition 42Returns 99Price range 0Avg price 11Brand share 54Review moat 23Quality gap 89

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+106.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£169K**

£169K/yr · 360K searches

**Review moat**

**Bad****8,133.89**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.96–£7.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")

## Products