---
title: "White Musk Oil — £166K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/white-musk-oil"
last_updated: "2026-08-09T20:02:36.422Z"
locale: en
meta:
description: "Niche score 51/100 · £166K/yr market · 204K searches/yr · £12.23 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £166K/yr market · 204K searches/yr · £12.23 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Musk Oil — £166K/yr Amazon UK Niche (2026) - Flapen"
---
# **white musk oil**
**Worth a look**
Shows low returns (0.4%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Market size 34Growth 21Conversion 72Competition 53Returns 98Price range 46Avg price 52Brand share 23Review moat 56Quality gap 73
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,273**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.62–£24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£166K**
£166K/yr · 204K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, white musk oil is a £166K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white musk oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£122K–£153K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **61%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 97%
**Open market**
**7%**
- The Body Shop72% - Jovan12% - Lattafa2% - MY PERFUMES2% - MAYJAM2% - Arabian Opulence2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/white-musk-oil/trend)
## **Top white musk oil search terms**
- **white musk perfume**38K/yr-0.2%5.6% conv. - **white musk**36K/yr-21.4%4.8% conv. - **musk perfume for women**27K/yr-4.7%2.5% conv. - **body shop white musk**20K/yr+12.8%7.6% conv. - **white musk body shop**22K/yr-8.9%8.7% conv. - **musk**18K/yr-17.6%0.5% conv. - **musk perfume**10K/yr+12.1%1.4% conv. - **white musk oil**11K/yr-25.5%4.8% conv. - **body shop white musk perfume**7K/yr+4.8%10.5% conv. - **white musk body spray**5K/yr-7.8%4.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/white-musk-oil/search-terms)
## **Top white musk oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£17K15%£25K20%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Body Shop White Musk Fragrance Mist (1x 100ml) Fresh Floral Body Mist for Women Everyday Musk & Jasmine Mist Light Body Spray Vegan Womens Body Care**The Body Shop**£14.75**4.5★336 rev](https://www.amazon.co.uk/dp/B09414V9GX) [2**The Body Shop White Musk Eau de Toilette (1x 30ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent**The Body Shop**£16.88**4.5★2,817 rev](https://www.amazon.co.uk/dp/B000NI7ASE) [3**The Body Shop White Musk Eau de Parfum (1x 30ml) Fresh Floral Fragrance with Jasmine & Cruelty-Free Musk Vegan Eau de Parfum in Recyclable Glass Bottle**The Body Shop**£21.26**4.5★365 rev](https://www.amazon.co.uk/dp/B09JN7MVB5) [4**The Body Shop White Musk Fragrance Mist 100 ml**The Body Shop**£17.96**4.5★2,132 rev](https://www.amazon.co.uk/dp/B000NI0V62) [5**Jovan White Musk Eau de Cologne Spray for Women 96 ml by Coty**Jovan**£8.16**4.3★1,057 rev](https://www.amazon.co.uk/dp/B000BS4WK0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Body Shop White Musk Eau de Toilette (1x 9.5ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent**The Body Shop**£9.90**38 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQMFSFS) [**The Body Shop White Musk Shower Gel (1x 400ml) Iconic Womens Shower Gel Floral & Sensual Body Wash with Signature Scent Cruelty-Free Musk Vegan Body Care**The Body Shop**£12.42**899 rev1y ago](https://www.amazon.co.uk/dp/B0DLKDZMB1) [**Jovan Musk Jovan Black Musk For Women Eau de Toilette 96 ml - Kilograms**Jovan**£6.84**33 rev1y ago](https://www.amazon.co.uk/dp/B01KAFRULQ) [**Arabiyat White Musk Concentrated Perfume Oil For Women and Men (Unisex) 12ml Made in UAE**MY PERFUMES**£8.84**52 rev1y ago](https://www.amazon.co.uk/dp/B0DPB5C4GG) [**The Body Shop White Musk Body Lotion (1x 400ml) Lightweight Floral Body Moisturiser Iconic Musk Scent Leaves Skin Feeling Silky Soft Vegan Body Care Cruelty-Free**The Body Shop**£15.04**1,756 rev1y ago](https://www.amazon.co.uk/dp/B0DP83BZQH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Body Shop White Musk Fragrance Mist (1x 100ml) Fresh Floral Body Mist for Women Everyday Musk & Jasmine Mist Light Body Spray Vegan Womens Body Care**The Body Shop**£14.75**4.5★**▲ 143%**](https://www.amazon.co.uk/dp/B09414V9GX) [**The Body Shop White Musk Eau de Toilette (1x 9.5ml) Fresh Floral Musk Perfume for Men & Women Long-Lasting Unisex Fragrance with Jasmine & Lily Notes Vegan Cologne Signature Cruelty-Free Scent**The Body Shop**£9.90**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0FLQMFSFS) [**Pure Musk by Lattafa - EDP 100ml**Lattafa**£16.03**4.1★**▲ 69%**](https://www.amazon.co.uk/dp/B071VC3M1J) [**Escentuals White Musk Perfume for Women Eau de Parfum 100ml**ESCENTUALS**£8.57**4.1★**▲ 48%**](https://www.amazon.co.uk/dp/B09XDZMZ3V) [**Jovan Musk Jovan Black Musk For Women Eau de Toilette 96 ml - Kilograms**Jovan**£6.84**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B01KAFRULQ)
**~~View all trending →~~**
## **What buyers say about white musk oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“smells divine”*
**Value For Money**9%
*“And surprisingly cheap”*
**Quality-Overall**5%
*“An excellent product”*
**Size-Overall**4%
*“Great size”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Gifting Purpose**1%
*“good Christmas present”*
**Soft Feel**1%
*“it makes my skin soft so I suppose not bad”*
**Durability**1%
*“Really strong longevity”*
**Weight Light**1%
*“It's very light and subtle”*
**Cleansing**1%
*“Beautiful clean musk will buy again”*
### **What buyers complain about **
**Smell**49%
*“not such a strong smell”*
**Durability**8%
*“not long lasting”*
**Value For Money**6%
*“Overpriced”*
**Size-Overall**4%
*“Very disappointed with the size”*
**Advertised Vs Actual Product**4%
*“NOT as expected”*
**Strength**3%
*“Not very strong”*
**Quality-Overall**3%
*“Cheap, and only last for about an hour, you get what you pay for”*
**Allergies**2%
*“this initially reacted badly on my skin”*
**Adhesion/Stickiness**1%
*“Defective dip stick”*
**Sensitivity-Overall**1%
*“stings on sensitive skin”*
### **Top return reasons **
**Smell**63%
**Leak-Proof**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Product Condition**2%
**Strength**2%
**Durability**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is white musk oil profitable to sell on Amazon United Kingdom?**
- The niche generates £166K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white musk oil niche?**
- 11 brands and 162 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in white musk oil?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for white musk oil peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the white musk oil niche?**
- Listings span £3.62–£24.89; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.
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