---
title: "Search terms — white gel polish - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/white-gel-polish/search-terms"
last_updated: "2026-08-09T12:59:26.819Z"
locale: en
meta:
  description: "Niche score 55/100 · £137K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £137K/yr market · 221K searches/yr. Prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white gel polish - Flapen"
---

# **white gel polish**

**Worth a look**

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.43–$13.02) keeps it on the watch list.

Market size 30Growth 69Conversion 96Competition 45Returns 98Price range 0Avg price 13Brand share 45Review moat 25Quality gap 81

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+50.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£137K**

£137K/yr · 221K searches

**Review moat**

**Bad****4,731.07**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.69**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.43–£13.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms