---
title: "White Company — £269K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/white-company"
last_updated: "2026-08-09T12:50:59.149Z"
locale: en
meta:
description: "Niche score 50/100 · £269K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £269K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Company — £269K/yr Amazon UK Niche (2026) - Flapen"
---
# **white company**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 49Growth 20Conversion 33Competition 48Returns 98Price range 93Avg price 95Brand share 14Review moat 91Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£25.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.47–£66.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****172.12**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£269K**
£269K/yr · 402K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, white company is a £269K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white company market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£203K–£254K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**94%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**4%**
- The White Company76% - White Company9% - Valentte5% - IMYSTI2% - --2% - Neom2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/white-company/trend)
## **Top white company search terms**
- **white company**131K/yr-17.9%1.1% conv. - **the white company**113K/yr-18.2%0.8% conv. - **white company gift sets for women**64K/yr+6.6%3.1% conv. - **the white company gift sets for women**34K/yr-7.5%2.3% conv. - **white company hand wash**12K/yr+10.4%5.5% conv. - **white company seychelles**12K/yr-5.0%3.8% conv. - **seychelles white company**11K/yr-4.5%1.9% conv. - **the white company seychelles**8K/yr+14.0%4.2% conv. - **the white company hand wash**3K/yr+24.9%4.1% conv. - **the white company uk**5K/yr+31.2%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/white-company/search-terms)
## **Top white company products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£27K15%£40K20%£54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The White Company Fresh Grapefruit Bath & Body Gift Set**The White Company**£27.72**4.8★86 rev](https://www.amazon.co.uk/dp/B07Q3YH9VQ) [2**The White Company Seychelles Bath & Body Gift Set**The White Company**£31.87**4.6★123 rev](https://www.amazon.co.uk/dp/B014124YNQ) [3**White Company - Fresh Grapefruit Jasmine & Orange Flower - Hand & Nail Gift Set**White Company**£28.76**4.8★67 rev](https://www.amazon.co.uk/dp/B0B6KHTYFG) [4**The White Company Seychelles Bergamot Amber & Vanilla Hand & Nail Gift Set**The White Company**£33.29**4.4★56 rev](https://www.amazon.co.uk/dp/B076DH97MW) [5**The White Company Fresh Grapefruit Hand Wash**The White Company**£14.81**4.6★146 rev](https://www.amazon.co.uk/dp/B07RPZ1NW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**134 rev9mo ago](https://www.amazon.co.uk/dp/B0FR52RY8M) [**The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making**The White Company**£13.47**7 rev1y ago](https://www.amazon.co.uk/dp/B0F6NWXV27) [**NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed**Neom**£15.08**426 rev1y ago](https://www.amazon.co.uk/dp/B0DVC91S4S) [**Molton Brown Discovery Body Care Collection**Molton Brown**£17.81**1,829 rev1y ago](https://www.amazon.co.uk/dp/B0DNMJVTPN) [**Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte**Valentte**£29.20**35 rev3y ago](https://www.amazon.co.uk/dp/B0C6KX3CVF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scented Gift Box with Candle Reed Diffuser and Room Mist Aromatherapy Essential Oils Long Lasting Fragrance Made in the UK (Jasmine and Rosewood) (150g 100ml 30ml) - Valentte**Valentte**£29.20**4.5★**▲ 287%**](https://www.amazon.co.uk/dp/B0C6KX3CVF) [**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**4.7★**▲ 242%**](https://www.amazon.co.uk/dp/B0FR52RY8M) [**The white company Seychelles Fragrance Oil 15ML Perfect for Diffuser Humidifier Aromatherapy Relax Skin Care Perfume & Candle Making**The White Company**£13.47**5.0★**▲ 156%**](https://www.amazon.co.uk/dp/B0F6NWXV27) [**The White Company Seychelles Bath & Body Gift Set**The White Company**£31.87**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B014124YNQ) [**NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed**Neom**£15.08**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0DVC91S4S)
**~~View all trending →~~**
## **What buyers say about white company**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**43%
*“Welcome gift”*
**Smell**19%
*“Great scent”*
**Quality-Overall**16%
*“Product quality feels genuinely luxurious”*
**Value For Money**12%
*“totally worth it”*
**Shape/Style**2%
*“Beautiful, classy and clean”*
**Certifications**1%
*“were hugely approved of”*
**Durability**1%
*“lasts longer than cheaper versions”*
**Diffuse Mechanism**1%
*“Best diffuser set Ive purchased”*
**Display-Overall**1%
*“Presentation is amazing”*
**Soft Feel**0%
*“leaves skin silky smooth”*
### **What buyers complain about **
**Value For Money**20%
*“Maybe a bit expensive”*
**Quality-Overall**17%
*“Cheap”*
**Allergies**8%
*“My daughter has very sensitive skin”*
### **Top return reasons **
**Size-Overall**54%
**Smell**10%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Motor Power**4%
**Leak-Proof**4%
**Dispensing Mechanism**3%
**Quality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is white company profitable to sell on Amazon United Kingdom?**
- The niche generates £269K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white company niche?**
- 8 brands and 84 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in white company?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Allergies. The return rate is 0.5%.
- **When does demand for white company peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the white company niche?**
- Listings span £13.47–£66.66; the average listing price is £25.37 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.
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