[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-wella-t18-toner":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":221,"demand":226,"seasonality":452,"brandShare":465,"products":487,"feedback":728,"searchTerms":888,"related":936,"lastUpdated":167},"d687acf9-e6d6-4ac2-a8fa-dd09a484153f","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":182,"primePct":182,"oosRate":183},53019,242509,2.2367,-0.1135,0.0275,0.5386,0.9006,4.25,2423,7.95,3.39,12.77,27,8000,0.6296,0.0015,2,4,"wella t18 toner","wella-t18-toner","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fwella-t18-toner","Hair Colour","2026-07-20T21:45:28.039373+00:00",9,18,112,[],63,0,6000,100,250,47700,63600,83,156,0.9194,1,0.0043,{"score":185,"verdict":186,"components":187},39,"skip",[188,193,196,200,203,205,208,213,216,219],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",13,0.15,53018.53,{"key":194,"score":195,"weight":191,"raw":148},"growth",19,{"key":197,"score":198,"weight":199,"raw":149},"conversion",34,0.1,{"key":201,"score":202,"weight":191,"raw":150},"competition",52,{"key":204,"score":135,"weight":199,"raw":151},"brandShare",{"key":206,"score":207,"weight":199,"raw":152},"qualityGap",78,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",41,0.05,2422.7,{"key":214,"score":215,"weight":199,"raw":160},"returns",99,{"key":217,"score":218,"weight":211,"raw":154},"avgPrice",22,{"key":220,"score":173,"weight":211,"raw":173},"priceRange",{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.36,12.12,0.0064,27606,{"points":227,"droppedPartialWeek":451},[228,231,234,237,240,243,246,249,252,255,257,260,263,266,269,272,275,278,281,284,287,290,293,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,421,424,427,430,433,436,439,442,445,448],{"week":229,"volume":230},"2025-02-09",4390,{"week":232,"volume":233},"2025-02-16",4122,{"week":235,"volume":236},"2025-02-23",4510,{"week":238,"volume":239},"2025-03-02",4168,{"week":241,"volume":242},"2025-03-09",4886,{"week":244,"volume":245},"2025-03-16",4462,{"week":247,"volume":248},"2025-03-23",4244,{"week":250,"volume":251},"2025-03-30",4469,{"week":253,"volume":254},"2025-04-06",4471,{"week":256,"volume":245},"2025-04-13",{"week":258,"volume":259},"2025-04-20",5203,{"week":261,"volume":262},"2025-04-27",4432,{"week":264,"volume":265},"2025-05-04",5365,{"week":267,"volume":268},"2025-05-11",5232,{"week":270,"volume":271},"2025-05-18",5149,{"week":273,"volume":274},"2025-05-25",5082,{"week":276,"volume":277},"2025-06-01",6221,{"week":279,"volume":280},"2025-06-08",4543,{"week":282,"volume":283},"2025-06-15",4252,{"week":285,"volume":286},"2025-06-22",3536,{"week":288,"volume":289},"2025-06-29",4001,{"week":291,"volume":292},"2025-07-06",4577,{"week":294,"volume":292},"2025-07-13",{"week":296,"volume":297},"2025-07-20",4284,{"week":299,"volume":300},"2025-07-27",4711,{"week":302,"volume":303},"2025-08-03",4101,{"week":305,"volume":306},"2025-08-10",5220,{"week":308,"volume":309},"2025-08-17",6039,{"week":311,"volume":312},"2025-08-24",4663,{"week":314,"volume":315},"2025-08-31",5095,{"week":317,"volume":318},"2025-09-07",3057,{"week":320,"volume":321},"2025-09-14",2749,{"week":323,"volume":324},"2025-09-21",3017,{"week":326,"volume":327},"2025-09-28",2767,{"week":329,"volume":330},"2025-10-05",4590,{"week":332,"volume":333},"2025-10-12",4647,{"week":335,"volume":336},"2025-10-19",4278,{"week":338,"volume":339},"2025-10-26",4248,{"week":341,"volume":342},"2025-11-02",4739,{"week":344,"volume":345},"2025-11-09",4965,{"week":347,"volume":348},"2025-11-16",4660,{"week":350,"volume":351},"2025-11-23",4409,{"week":353,"volume":354},"2025-11-30",4838,{"week":356,"volume":357},"2025-12-07",4837,{"week":359,"volume":360},"2025-12-14",5163,{"week":362,"volume":363},"2025-12-21",5488,{"week":365,"volume":366},"2025-12-28",4140,{"week":368,"volume":369},"2026-01-04",5464,{"week":371,"volume":372},"2026-01-11",4818,{"week":374,"volume":375},"2026-01-18",6113,{"week":377,"volume":378},"2026-01-25",6198,{"week":380,"volume":381},"2026-02-01",7308,{"week":383,"volume":384},"2026-02-08",6706,{"week":386,"volume":387},"2026-02-15",7019,{"week":389,"volume":390},"2026-02-22",7400,{"week":392,"volume":393},"2026-03-01",7111,{"week":395,"volume":396},"2026-03-08",6567,{"week":398,"volume":399},"2026-03-15",6341,{"week":401,"volume":402},"2026-03-22",6222,{"week":404,"volume":405},"2026-03-29",6213,{"week":407,"volume":408},"2026-04-05",6946,{"week":410,"volume":411},"2026-04-12",6576,{"week":413,"volume":414},"2026-04-19",6273,{"week":416,"volume":417},"2026-04-26",5816,{"week":419,"volume":420},"2026-05-03",6189,{"week":422,"volume":423},"2026-05-10",6027,{"week":425,"volume":426},"2026-05-17",5749,{"week":428,"volume":429},"2026-05-24",5860,{"week":431,"volume":432},"2026-05-31",5054,{"week":434,"volume":435},"2026-06-07",5545,{"week":437,"volume":438},"2026-06-14",5655,{"week":440,"volume":441},"2026-06-21",5056,{"week":443,"volume":444},"2026-06-28",5118,{"week":446,"volume":447},"2026-07-05",4844,{"week":449,"volume":450},"2026-07-12",4403,false,[453,454,455,456,457,458,459,460,461,462,463,464],1.1099665924276167,1.1637906833111862,1.0746036944844752,1.0852302502292677,1.0853530721865583,0.9591466876282806,0.897288091183021,0.9872134154329884,0.5694025939997379,0.8726745709419624,0.9279837547491155,0.9642997510808332,{"top":466,"otherBrandCount":485,"otherClickShare":486},[467,470,473,476,479,482],{"brand":468,"clickShare":469},"Wella Professionals",0.5224,{"brand":471,"clickShare":472},"Jerome Russell",0.21559999999999999,{"brand":474,"clickShare":475},"SHRINE",0.0808,{"brand":477,"clickShare":478},"Clairol",0.0421,{"brand":480,"clickShare":481},"Scott Cornwall",0.0395,{"brand":483,"clickShare":484},"PROVOKE",0.0323,3,0.06730000000000003,[488,499,510,521,532,542,552,562,571,581,592,602,610,620,631,640,649,658,668,679,689,699,710,719],{"asin":489,"title":490,"brand":468,"imageUrl":491,"price":492,"rating":493,"reviews":494,"clickShare90":495,"clickShare360":496,"launchDate":497,"amazonUrl":498},"B0853SG5YP","10\u002F81 Lightest Pearl Ash Blonde Wella Illumina Color 60ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mW6lMZgAL.jpg",10.75,4.2,247,0.1876,0.1701,"2020-05-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0853SG5YP",{"asin":500,"title":501,"brand":471,"imageUrl":502,"price":503,"rating":504,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":508,"amazonUrl":509},"B0BQJRXJ2W","Jerome Russell Bblonde Maximum Blonde ASH Toner | 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VsCZBBggL.jpg",3.7,3.9,622,0.1309,0.1354,"2022-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BQJRXJ2W",{"asin":511,"title":512,"brand":468,"imageUrl":513,"price":514,"rating":515,"reviews":516,"clickShare90":517,"clickShare360":518,"launchDate":519,"amazonUrl":520},"B0C6S34RFF","Wella Blondor Plex Cream Toner Lightest Pearl \u002F16 60ml - tonalizzante in crema","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21YbvD3ADKL.jpg",11.48,4.1,287,0.1218,0.1112,"2023-09-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6S34RFF",{"asin":522,"title":523,"brand":468,"imageUrl":524,"price":525,"rating":526,"reviews":527,"clickShare90":528,"clickShare360":529,"launchDate":530,"amazonUrl":531},"B08JQJ6NY8","Wella Color Fresh Mask Pearl Blond 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Dy3bUssDS.jpg",9.64,4.4,8207,0.0562,0.067,"2020-08-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08JQJ6NY8",{"asin":533,"title":534,"brand":477,"imageUrl":535,"price":536,"rating":537,"reviews":538,"clickShare90":478,"clickShare360":539,"launchDate":540,"amazonUrl":541},"B0BV2Z1JM1","Clairol Blonde It Up Crystal Glow Toner Kit - Luminous Pearl","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41K8UvcSubL.jpg",5.45,4.3,856,0.0551,"2023-02-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BV2Z1JM1",{"asin":543,"title":544,"brand":474,"imageUrl":545,"price":546,"rating":504,"reviews":547,"clickShare90":548,"clickShare360":549,"launchDate":550,"amazonUrl":551},"B0G4WN4QFW","Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SpPqWo4TL.jpg",10.2,1665,0.0415,0.0181,"2025-12-03","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4WN4QFW",{"asin":553,"title":554,"brand":468,"imageUrl":555,"price":556,"rating":526,"reviews":557,"clickShare90":558,"clickShare360":559,"launchDate":560,"amazonUrl":561},"B009C5MOIU","Wella Illumina Color Permanent Hair Color No. 10\u002F1 Lightest Ash Blonde 0.08103 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419SguOB7lL.jpg",8.46,641,0.0375,0.0628,"2012-09-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB009C5MOIU",{"asin":563,"title":564,"brand":483,"imageUrl":565,"price":566,"rating":526,"reviews":567,"clickShare90":484,"clickShare360":568,"launchDate":569,"amazonUrl":570},"B0D5QXHTNC","PROVOKE Go Ashy Conditioner 200ml Remove Brassiness & Adds Silvery Tone to Hair Formulated with Triple Toning Technology Turn Warm & Brassy Hair to Cool & Ashy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HvBqT94AL.jpg",3.91,444,0.0174,"2024-05-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D5QXHTNC",{"asin":572,"title":573,"brand":574,"imageUrl":575,"price":576,"rating":515,"reviews":107,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B07YQDT9DJ","WELLA Colour Fresh Semi-Permanent Hair Colour No. 10\u002F81 Light Blonde Perl-Asch 0.098 kg","WELLA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31R-SFa9MXL.jpg",12.17,0.0309,0.0305,"2019-11-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07YQDT9DJ",{"asin":582,"title":583,"brand":480,"imageUrl":584,"price":585,"rating":586,"reviews":587,"clickShare90":588,"clickShare360":589,"launchDate":590,"amazonUrl":591},"B01C2YOVBK","Scott Cornwall Colour Restore Cool Ash Toner 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415qTDra9-L.jpg",6.71,3.8,3893,0.029,0.0406,"2016-02-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C2YOVBK",{"asin":593,"title":594,"brand":471,"imageUrl":595,"price":596,"rating":162,"reviews":597,"clickShare90":598,"clickShare360":599,"launchDate":600,"amazonUrl":601},"B0DVGL3KPP","Jerome Russell Bblonde BLACK ICE Toning MASK | Neutralises Yellow & Orange Tones for Icy Silver Blonde Finish | Nourishing Formula with Soy Rice Proteins & Jojoba Oil | Sulphate-Free | 250ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31njDaHqAyL.jpg",8.08,173,0.0282,0.0349,"2025-01-30","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DVGL3KPP",{"asin":603,"title":604,"brand":468,"imageUrl":513,"price":605,"rating":515,"reviews":606,"clickShare90":607,"clickShare360":608,"launchDate":519,"amazonUrl":609},"B0C6SBYD6L","Wella Blondor Plex Cream Toner Crystal Vanilla \u002F36 60ml - tonalizzante in crema",11.26,146,0.0277,0.0358,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0C6SBYD6L",{"asin":611,"title":612,"brand":474,"imageUrl":613,"price":614,"rating":493,"reviews":615,"clickShare90":616,"clickShare360":617,"launchDate":618,"amazonUrl":619},"B09NF1LVCL","SHRINE Drop-It ASH BLONDE Toner | Customisable Anti-Brass Toner Drops to Remove Yellow Tones | Smoky Blonde Finish | Vegan Cruelty-Free Damage-Free Conditioning Toner | 200 drops\u002Fbottle","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416qw7kG80L.jpg",7.7,834,0.0259,0.0169,"2025-08-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09NF1LVCL",{"asin":621,"title":622,"brand":468,"imageUrl":623,"price":624,"rating":625,"reviews":626,"clickShare90":627,"clickShare360":628,"launchDate":629,"amazonUrl":630},"B07L8LJ9GQ","Wella Colour Accessories 0.23 kg 8005610653945","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qUPQY1P2L.jpg",10.54,4.7,539,0.0223,0.0152,"2018-12-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07L8LJ9GQ",{"asin":632,"title":633,"brand":468,"imageUrl":634,"price":156,"rating":515,"reviews":635,"clickShare90":636,"clickShare360":637,"launchDate":638,"amazonUrl":639},"B0CN8SR1WM","Wella Professionals Blondorplex permanent Cream Toner 60ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41fNbb6+jcL.jpg",87,0.0215,0.0237,"2023-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CN8SR1WM",{"asin":641,"title":642,"brand":471,"imageUrl":643,"price":644,"rating":515,"reviews":645,"clickShare90":646,"clickShare360":617,"launchDate":647,"amazonUrl":648},"B08P457Q6V","Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410QnxJ2DvL.jpg",6.52,1495,0.0196,"2020-11-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08P457Q6V",{"asin":650,"title":651,"brand":471,"imageUrl":652,"price":155,"rating":537,"reviews":653,"clickShare90":654,"clickShare360":655,"launchDate":656,"amazonUrl":657},"B018MJKKD2","Jerome Russell Bblonde Maximum Blonde SILVER Toner | 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41khUeqIHeL.jpg",10141,0.0189,0.016,"2015-06-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB018MJKKD2",{"asin":659,"title":660,"brand":471,"imageUrl":661,"price":662,"rating":663,"reviews":485,"clickShare90":664,"clickShare360":665,"launchDate":666,"amazonUrl":667},"B0GK1XBZ5J","Jerome Russell Bblonde Brighten & Repair ASH Toner | 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41p3MWqwTNL.jpg",5.98,5,0.018,0.0062,"2026-02-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GK1XBZ5J",{"asin":669,"title":670,"brand":671,"imageUrl":672,"price":673,"rating":515,"reviews":674,"clickShare90":675,"clickShare360":676,"launchDate":677,"amazonUrl":678},"B07KD769RL","Knight & Wilson Colour-Freedom Blonde Anti-Yellow Toner Mask Semi Permanent Conditioning Treatment Neutralises Yellow and Brassy Tones for Naturally Light Bleached Grey & Coloured Hair 150ml","Knight & Wilson","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WRC9k+lmL.jpg",5.93,2568,0.014,0.0177,"2018-11-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07KD769RL",{"asin":680,"title":681,"brand":474,"imageUrl":682,"price":683,"rating":586,"reviews":684,"clickShare90":685,"clickShare360":686,"launchDate":687,"amazonUrl":688},"B0G4D3ZLYZ","Shrine Mixed Up Semi Permanent Colour ASH BLONDE | Ready-to-use & Pre-mixed with nourishing ingredients | Quick application | Locks Moisture & Prevents Dryness | Vegan & Cruelty Free | 125ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vMgyAZBjL.jpg",5.46,47,0.0134,0.0063,"2025-11-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G4D3ZLYZ",{"asin":690,"title":691,"brand":468,"imageUrl":692,"price":693,"rating":625,"reviews":694,"clickShare90":695,"clickShare360":696,"launchDate":697,"amazonUrl":698},"B07MP2KCTM","Wella koleston me+ 60ml Color 12\u002F81","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vw43bYF3L.jpg",7.88,797,0.0133,0.0148,"2018-12-11","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07MP2KCTM",{"asin":700,"title":701,"brand":468,"imageUrl":702,"price":703,"rating":704,"reviews":705,"clickShare90":706,"clickShare360":707,"launchDate":708,"amazonUrl":709},"B07TLDVXJG","Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31QBECTCw3S.jpg",9.53,4.5,1632,0.0121,0.0186,"2021-03-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07TLDVXJG",{"asin":711,"title":712,"brand":671,"imageUrl":713,"price":714,"rating":515,"reviews":674,"clickShare90":715,"clickShare360":716,"launchDate":717,"amazonUrl":718},"B08K4D9DSQ","Knight & Wilson Colour-Freedom Blonde Anti-Orange Toner Mask Semi Permanent Conditioning Treatment Gentle Formula Neutralises Brassy Tones for Naturally Light Bleached Grey & Coloured Hair 150ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Mm5fZMskL.jpg",6.56,0.012,0.0165,"2020-09-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08K4D9DSQ",{"asin":720,"title":721,"brand":468,"imageUrl":722,"price":723,"rating":724,"reviews":292,"clickShare90":715,"clickShare360":725,"launchDate":726,"amazonUrl":727},"B010EENVHA","Wella Color Touch 60ml - 10\u002F81","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JCeEJxPwL.jpg",7.87,4.6,0.0095,"2015-07-14","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB010EENVHA",{"love":729,"hate":800,"returnReasons":866},[730,737,744,751,758,765,772,779,786,793],{"topic":731,"percentOfMentions":732,"verbatims":733},"Color",0.253,[734,735,736],"nice colour","Beautiful colours","Wella colour fresh perfect for me",{"topic":738,"percentOfMentions":739,"verbatims":740},"Quality-Overall",0.1235,[741,742,743],"Excellent product","Solid","Good quality",{"topic":745,"percentOfMentions":746,"verbatims":747},"Suitability Colored Hair",0.1106,[748,749,750],"Suitable for those with dark brown hair","lightens hair to desired colour I have got this a few times 1 tube lasts 4 applications depending on length of hair","i love this colour of my hair",{"topic":752,"percentOfMentions":753,"verbatims":754},"Value For Money",0.0848,[755,756,757],"Fair price","Excellent value for money","a good price",{"topic":759,"percentOfMentions":760,"verbatims":761},"Ease Of Use",0.0591,[762,763,764],"Easy to use","very easy to put on","Easy to use toner-very good",{"topic":766,"percentOfMentions":767,"verbatims":768},"Smell",0.0553,[769,770,771],"it also smells really nice so i do recommend this if you are already at a good shade of blonde","Smells lovely","Its toned my hair beautifully and smells gorjus",{"topic":773,"percentOfMentions":774,"verbatims":775},"Soft Feel",0.0538,[776,777,778],"It's also made my hair feel very soft","hair is soft","It felt soft too",{"topic":780,"percentOfMentions":781,"verbatims":782},"Brightness\u002FShine\u002FGlow",0.0356,[783,784,785],"Toned, soft & shiny","it looks shiny","Nice shine",{"topic":787,"percentOfMentions":788,"verbatims":789},"Advertised Vs Actual Product",0.030299999999999997,[790,791,792],"Its exactly what I wanted","To me that its true to what is say it will do","Item as described",{"topic":794,"percentOfMentions":795,"verbatims":796},"Color Fading\u002FDiscoloration",0.0288,[797,798,799],"more natural ash finish without looking dull or over-toned","It does keep yellowing of greys away",".this did the job great got rid of the yellow",[801,807,814,820,826,832,839,846,853,860],{"topic":731,"percentOfMentions":802,"verbatims":803},0.2772,[804,805,806],"darker than it seems","Bad shade","it doesnt color at all",{"topic":808,"percentOfMentions":809,"verbatims":810},"Functionality-Overall",0.19820000000000002,[811,812,813],"Not a good result","Does not work as well as it says","Doesn't work",{"topic":745,"percentOfMentions":815,"verbatims":816},0.136,[817,818,819],"Turned my hair a murky blue grey","My hair is bleached","have found no difference in hair colour",{"topic":752,"percentOfMentions":821,"verbatims":822},0.0728,[823,824,825],"Not worth it","WASTE OF MONEY","Wouldn't recommend especially for the price",{"topic":738,"percentOfMentions":827,"verbatims":828},0.0316,[829,830,831],"certainly no where near as good as I thought it was going to be","Rubbish","Absolutely rubbish",{"topic":833,"percentOfMentions":834,"verbatims":835},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0298,[836,837,838],"Didt make much difference even after following instructions","It doesn't really work that well despite following instructions","Arrived without any instructions in English",{"topic":840,"percentOfMentions":841,"verbatims":842},"Hair Related",0.022799999999999997,[843,844,845],"Didnt work for my hair","It stripped my hair","Made zero difference to my hair",{"topic":847,"percentOfMentions":848,"verbatims":849},"Suitability Dry Skin",0.021099999999999997,[850,851,852],"And made my hair really dry","It makes your hair very very dry","Its not the most nourishing so if you have dry hair it would be best to use a hydration mask as well as this",{"topic":854,"percentOfMentions":855,"verbatims":856},"Suitability Short Hair",0.019299999999999998,[857,858,859],"Absolutely destroys the condition of your hair","Didn't lighten my hair at all","my hair is still really uneven",{"topic":861,"percentOfMentions":862,"verbatims":863},"Adhesion\u002FStickiness",0.0158,[864,865],"It was very sticky","I find it a bit sticky tbh",[867,869,871,874,876,878,880,881,883,885],{"reason":731,"pct":868},0.4487,{"reason":833,"pct":870},0.12390000000000001,{"reason":872,"pct":873},"Language Issues",0.0684,{"reason":808,"pct":875},0.0641,{"reason":787,"pct":877},0.047,{"reason":745,"pct":879},0.0385,{"reason":854,"pct":879},{"reason":752,"pct":882},0.0256,{"reason":884,"pct":882},"Product Condition",{"reason":886,"pct":887},"Weight Light",0.0171,[889,893,898,903,906,911,916,921,926,931],{"term":890,"volume":891,"growthQoq":655,"conversionRate":892},"ash blonde toner",51659,0.0373,{"term":894,"volume":895,"growthQoq":896,"conversionRate":897},"wella toner t18 lightest ash blonde",30411,-0.0338,0.0182,{"term":899,"volume":900,"growthQoq":901,"conversionRate":902},"ash toner",25114,-0.057,0.0347,{"term":163,"volume":904,"growthQoq":905,"conversionRate":655},21446,-0.344,{"term":907,"volume":908,"growthQoq":909,"conversionRate":910},"t18 toner",12940,-0.3369,0.021,{"term":912,"volume":913,"growthQoq":914,"conversionRate":915},"wella toner t14",14028,-0.3754,0.0099,{"term":917,"volume":918,"growthQoq":919,"conversionRate":920},"wella t18",9955,-0.1439,0.0128,{"term":922,"volume":923,"growthQoq":924,"conversionRate":925},"ash hair toner",8388,0.1366,0.0299,{"term":927,"volume":928,"growthQoq":929,"conversionRate":930},"wella t11 toner",4749,0.7549,0.0103,{"term":932,"volume":933,"growthQoq":934,"conversionRate":935},"wella toner t18",7073,-0.0291,0.0207,[937,944,949,955,960,965],{"title":938,"href":939,"score":940,"verdict":941,"marketSize":942,"growth90":943},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":945,"href":946,"score":940,"verdict":941,"marketSize":947,"growth90":948},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":950,"href":951,"score":940,"verdict":952,"marketSize":953,"growth90":954},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":956,"href":957,"score":940,"verdict":941,"marketSize":958,"growth90":959},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":961,"href":962,"score":940,"verdict":941,"marketSize":963,"growth90":964},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":966,"href":967,"score":940,"verdict":941,"marketSize":968,"growth90":969},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]