---
title: "Wella Mousse — £51K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wella-mousse"
last_updated: "2026-08-06T03:00:29.994Z"
locale: en
meta:
description: "Niche score 37/100 · £51K/yr market · 58K searches/yr · £6.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £51K/yr market · 58K searches/yr · £6.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Mousse — £51K/yr Amazon UK Niche (2026) - Flapen"
---
# **wella mousse**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 25Conversion 96Competition 17Returns 99Price range 0Avg price 17Brand share 0Review moat 63Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****963.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.15**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£51K**
£51K/yr · 58K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.51–£10.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wella mousse is a £51K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella mousse market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£62K–£77K**
- units × avg price
- **Conversion rate**
- **14.3%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- WELLA62% - Wella Professionals29% - VO510% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — +0.0% search growth over the last 90 days.
1K750Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/wella-mousse/trend)
## **Top wella mousse search terms**
- **wella mousse**13K/yr+3.7%11.7% conv. - **shockwaves mousse**13K/yr+4.8%21.6% conv. - **vo5 mousse**7K/yr+0.4%5.2% conv. - **wella shockwaves mousse**7K/yr-0.8%20.8% conv. - **wella hair mousse**5K/yr-6.5%14.4% conv. - **wella mousse extra volume**4K/yr-2.8%13.4% conv. - **vo5 mega hold mousse**3K/yr-10.5%8.9% conv. - **wella volume mousse**3K/yr+1.3%12.9% conv. - **vo5 hair mousse**3K/yr-7.8%7.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wella-mousse/search-terms)
## **Top wella mousse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WELLA Shockwaves Volume Mousse 200ml (Pack of 1)**WELLA**£2.51**4.6★2,140 rev](https://www.amazon.co.uk/dp/B004PGIAU2) [2**Wella Shockwaves Curls and Waves Mousse 200 ml**WELLA**£2.55**4.5★3,172 rev](https://www.amazon.co.uk/dp/B002E2LNC6) [3**Shockwaves Ultra Strong Hold Mousse 200 ml**Wella Professionals**£2.54**4.6★1,702 rev](https://www.amazon.co.uk/dp/B079CZC6SC) [4**WELLA Professionals Eimi Extra-Volume Strong Hold Volumizing Mousse 500 ml**WELLA**£10.92**4.5★1,053 rev](https://www.amazon.co.uk/dp/B0117XPYEK) [5**Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml**Wella Professionals**£10.30**4.4★584 rev](https://www.amazon.co.uk/dp/B07HZPD6T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VO5 Mega Hold Mousse XXL 300ml Extra Volume & Long-Lasting Hold**VO5**£8.07**51 rev1y ago](https://www.amazon.co.uk/dp/B0F1YN7WKP) [**Wella Deluxe Definition & Protection Mousse 200ml**WELLA**£4.37**118 rev4y ago](https://www.amazon.co.uk/dp/B09ZVNTWQT) [**Vo5 Volume Hair Mousse 150 ml**VO5**£4.53**52 rev6y ago](https://www.amazon.co.uk/dp/B07YB4ZDX2) [**Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml**Wella Professionals**£10.30**584 rev7y ago](https://www.amazon.co.uk/dp/B07HZPD6T5) [**Shockwaves Ultra Strong Hold Mousse 200 ml**Wella Professionals**£2.54**1,702 rev8y ago](https://www.amazon.co.uk/dp/B079CZC6SC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 75ml**Wella Professionals**£5.32**4.4★**▲ 41%**](https://www.amazon.co.uk/dp/B07HZFYJ43) [**Wella Professionals EIMI Extra Volume Strong Hold Heat Protection Professional Hair Styling Mousse For Extra Volume and Body 500ml**Wella Professionals**£10.30**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B07HZPD6T5) [**WELLA Shockwaves Volume Mousse 200ml (Pack of 1)**WELLA**£2.51**4.6★**— 7%**](https://www.amazon.co.uk/dp/B004PGIAU2) [**Wella Professionals EIMI | Natural Volume Hair Mousse | Heat Protection | Level 2 Hold | 300ml**Wella Professionals**£10.35**4.5★**— 0%**](https://www.amazon.co.uk/dp/B0117XPSUK) [**Vo5 Volume Hair Mousse 150 ml**VO5**£4.53**4.3★**— 2%**](https://www.amazon.co.uk/dp/B07YB4ZDX2)
**~~View all trending →~~**
## **What buyers say about wella mousse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Great value”*
**Quality-Overall**11%
*“great product performance”*
**Suitability Curly Hair**8%
*“My curls were super defined”*
**Smell**8%
*“clean salon smell”*
**Hair Styling**8%
*“Good curls”*
**Grip**7%
*“great hold”*
**Suitability Straight Hair**5%
*“good for fine hair”*
**Advertised Vs Actual Product**5%
*“Does what it says om the tin”*
**Size-Overall**5%
*“perfect size when travelling abroad”*
**Soft Feel**5%
*“Lovely product helps style My hair well leaves it soft and looking good”*
### **What buyers complain about **
**Quality-Overall**15%
*“This is not the best quality hair mousse out there by a long shot”*
**Size-Overall**10%
*“Disgusted for price how small it is”*
**Adhesion/Stickiness**8%
*“very sticky feel on the hands”*
**Suitability Wavy Hair**7%
*“no good for beach waves”*
**Suitability Colored Hair**7%
*“hair was very dull”*
**Color**7%
*“Turned my natural a horrible yellow colour”*
**Hair Related**6%
*“Did nothing for my hair”*
**Functionality-Overall**3%
*“nothing works however this mousse is cheap”*
**Suitability Long Hair**3%
*“If you have thick hair this is not for you”*
**Value For Money**3%
*“For me it was a complete waste of money”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**10%
**Leak-Proof**7%
**Adhesion/Stickiness**5%
**Weight Heavy**5%
**Product Condition**5%
**Moist/Dry**5%
**Ease Of Use**4%
**Durability**2%
## **Common questions**
- **Is wella mousse profitable to sell on Amazon United Kingdom?**
- The niche generates £51K/yr across 10 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the wella mousse niche?**
- 3 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella mousse?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 0.1%.
- **What does it cost to enter the wella mousse niche?**
- Listings span £2.51–£10.92; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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