---
title: "Wella Fusion Mask — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wella-fusion-mask"
last_updated: "2026-08-06T00:30:44.353Z"
locale: en
meta:
description: "Niche score 47/100 · £222K/yr market · 329K searches/yr · £11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £222K/yr market · 329K searches/yr · £11.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Fusion Mask — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **wella fusion mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 23Conversion 68Competition 41Returns 99Price range 53Avg price 42Brand share 0Review moat 38Quality gap 75
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£9.11–£21.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£222K**
£222K/yr · 329K searches
**Avg price**
**Okay****£11.01**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,729.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wella fusion mask is a £222K/yr Amazon United Kingdom market (329K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella fusion mask market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£220K–£275K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals95% - OPI3% - FOUR REASONS1% - WELLA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/wella-fusion-mask/trend)
## **Top wella fusion mask search terms**
- **wella colour fresh mask**212K/yr-2.6%7.0% conv. - **wella colour fresh**37K/yr-6.6%4.8% conv. - **wella color fresh mask**22K/yr-17.7%5.9% conv. - **wella colour mask**17K/yr-0.3%5.1% conv. - **wella professional color fresh mask**14K/yr+1.9%6.8% conv. - **wella color fresh**13K/yr+7.2%3.1% conv. - **wella semi permanent hair colour**7K/yr-5.7%2.5% conv. - **colour fresh**5K/yr-9.3%2.3% conv. - **colour fresh mask**3K/yr+7.8%4.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wella-fusion-mask/search-terms)
## **Top wella fusion mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£67K40%£89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml**Wella Professionals**£9.18**4.2★2,893 rev](https://www.amazon.co.uk/dp/B08NF5JL3F) [2**Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde**Wella Professionals**£9.53**4.5★1,632 rev](https://www.amazon.co.uk/dp/B07TLDVXJG) [3**Wella Color Fresh Mask Pearl Blond 150ml**Wella Professionals**£9.64**4.4★8,207 rev](https://www.amazon.co.uk/dp/B08JQJ6NY8) [4**Wella Color Fresh Coloured Mask Chocolate 150ml**Wella Professionals**£9.48**4.4★8,058 rev](https://www.amazon.co.uk/dp/B08NPZRJZX) [5**Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Golden Gloss**Wella Professionals**£9.11**4.2★761 rev](https://www.amazon.co.uk/dp/B08NF9BRK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOUR REASONS Color Mask Cool Sand Blonde (27 Colours) Hair Gloss & Colour Depositing Conditioner Semi Permanent Hair Toner for Colour-Treated Hair Color For Women Vegan & Cruelty-Free 200 ml**FOUR REASONS**£21.77**3,935 rev2y ago](https://www.amazon.co.uk/dp/B0CC9B1Z2B) [**Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml**Wella Professionals**£18.12**202 rev3y ago](https://www.amazon.co.uk/dp/B0CBRS577J) [**Wella Professionals Color Fresh Mask Cool Espresso - Hair Treatment to Revitalise and Change Hair Colour - Nourishing Tint with Avocado Oil - For Dark and Black Hair - 150 ml**Wella Professionals**£10.88**1,892 rev3y ago](https://www.amazon.co.uk/dp/B0BM4TWB1D) [**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Cool Espresso 150ml**OPI**£10.17**357 rev3y ago](https://www.amazon.co.uk/dp/B0BLFDT3W1) [**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml**Wella Professionals**£9.18**2,893 rev5y ago](https://www.amazon.co.uk/dp/B08NF5JL3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Pearl Blonde**Wella Professionals**£9.53**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B07TLDVXJG) [**Wella Color Fresh Mask Lilac Frost 150ml**Wella Professionals**£9.64**4.4★**▲ 40%**](https://www.amazon.co.uk/dp/B08NPZ41VT) [**FOUR REASONS Color Mask Cool Sand Blonde (27 Colours) Hair Gloss & Colour Depositing Conditioner Semi Permanent Hair Toner for Colour-Treated Hair Color For Women Vegan & Cruelty-Free 200 ml**FOUR REASONS**£21.77**3.8★**▲ 29%**](https://www.amazon.co.uk/dp/B0CC9B1Z2B) [**Wella Professional Color Fresh Mask | Temporary Color Refresh Treatment |Semi-Permanent Hair Dye | Wash Out Colour |150ml | Caramel Glaze**Wella Professionals**£9.67**4.2★**▲ 21%**](https://www.amazon.co.uk/dp/B08NY5GK6R) [**Wella Professional Color Fresh Mask Temporary Hair Color Refresh Treatment Semi-Permanent Hair Dye Hair Gloss Treatment Pearl Blonde 500 ml**Wella Professionals**£18.12**4.8★**▲ 13%**](https://www.amazon.co.uk/dp/B0CBRS577J)
**~~View all trending →~~**
## **What buyers say about wella fusion mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Good color”*
**Quality-Overall**12%
*“Excellent product”*
**Suitability Colored Hair**8%
*“It refreshes my dark red hair perfectly between colours”*
**Smell**7%
*“Pleasant vanilla type fragrance”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**6%
*“gentle on the hair”*
**Brightness/Shine/Glow**5%
*“Toned, soft & shiny”*
**Value For Money**3%
*“excellent price”*
**Advertised Vs Actual Product**2%
*“Item as described”*
**Hair Styling**2%
*“my hair looks great when applied”*
### **What buyers complain about **
**Color**27%
*“Colour as not expected”*
**Suitability Colored Hair**19%
*“It doesnt really dye your hair”*
**Moist/Dry**6%
*“Very drying, has a weird coating on your hair”*
**Functionality-Overall**6%
*“Didn't work for me”*
**Hair Related**6%
*“It stripped my hair”*
**Value For Money**4%
*“A waste of money”*
**Durability**3%
*“It doesn't last very long”*
**Coverage**2%
*“needed a lot to get coverage”*
**Smell**1%
*“I don't particularly like the smell”*
**Defective Material/Parts**1%
*“Broken item”*
### **Top return reasons **
**Color**49%
**Functionality-Overall**14%
**Suitability Colored Hair**11%
**Suitability Short Hair**5%
**Advertised Vs Actual Product**4%
**Leak-Proof**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Hair Related**1%
## **Common questions**
- **Is wella fusion mask profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 17 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wella fusion mask niche?**
- 4 brands and 49 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella fusion mask?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Moist/Dry. The return rate is 0.2%.
- **When does demand for wella fusion mask peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the wella fusion mask niche?**
- Listings span £9.11–£21.77; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 2,729 reviews — the moat a new listing must climb.
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