---
title: "Wella Colour Touch — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wella-colour-touch"
last_updated: "2026-08-07T14:36:14.354Z"
locale: en
meta:
description: "Niche score 34/100 · £64K/yr market · 77K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £64K/yr market · 77K searches/yr · £8.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Colour Touch — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **wella colour touch**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 86Competition 24Returns 98Price range 0Avg price 24Brand share 0Review moat 42Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,268.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.65**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£64K**
£64K/yr · 77K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.31–£10.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wella colour touch is a £64K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella colour touch market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals93% - WELLA7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +0.1% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/wella-colour-touch/trend)
## **Top wella colour touch search terms**
- **wella colour touch**39K/yr+6.6%3.3% conv. - **wella color touch**12K/yr+23.6%2.7% conv. - **colour touch**10K/yr-44.6%4.9% conv. - **wella 10/81**4K/yr+10.3%18.1% conv. - **10/6 wella colour touch**3K/yr+11.1%34.1% conv. - **10/81 colour touch wella**3K/yr+2.5%33.6% conv. - **wella 10/6**3K/yr-0.6%24.9% conv. - **wella colour touch 10/6**3K/yr+4.3%24.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wella-colour-touch/search-terms)
## **Top wella colour touch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Color Touch 60ml - 10/81**Wella Professionals**£7.87**4.6★4,577 rev](https://www.amazon.co.uk/dp/B010EENVHA) [2**Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg**Wella Professionals**£8.00**4.6★4,577 rev](https://www.amazon.co.uk/dp/B079LDQZZ6) [3**Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml**Wella Professionals**£8.21**4.6★4,577 rev](https://www.amazon.co.uk/dp/B0773QT6GZ) [4**Wella Color Touch Emulsion 1.9% 6 Vol 33.8 pcs**Wella Professionals**£9.51**4.8★1,914 rev](https://www.amazon.co.uk/dp/B004SO9E0Q) [5**Wella Colour Touch Vibrant Reds Light Violet Blonde 10/6 - 60ml**WELLA**£9.41**4.7★38 rev](https://www.amazon.co.uk/dp/7367906909)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml**Wella Professionals**£9.18**2,893 rev5y ago](https://www.amazon.co.uk/dp/B08NF5JL3F) [**10/81 Lightest Pearl Ash Blonde Wella Illumina Color 60ml**Wella Professionals**£10.75**247 rev6y ago](https://www.amazon.co.uk/dp/B0853SG5YP) [**Wella Illumina Hair Colour 60ml - 10/81**Wella Professionals**£10.65**655 rev6y ago](https://www.amazon.co.uk/dp/B083KJT715) [**Color Touch Vibrant Reds Semi Permanent 10/6 60 Ml**Wella Professionals**£8.21**4,577 rev7y ago](https://www.amazon.co.uk/dp/B0773QT6GZ) [**Wella Colour Touch Rich Natural 7/1**Wella Professionals**£8.18**2,301 rev8y ago](https://www.amazon.co.uk/dp/B0773NYGZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WELLA Number 6/73 Demi-Permanent Colour Touch**Wella Professionals**£8.67**4.6★**▲ 123%**](https://www.amazon.co.uk/dp/B00CRVI6UQ) [**WELLA Colour Touch Demi-Permanent Hair Colour No. 2/0 Black 0.13601 kg**Wella Professionals**£7.96**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B079LBWWQK) [**Wella Color Touch 60ml - 7/0**Wella Professionals**£7.93**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B01JAHM6KA) [**Wella Color Touch 5/0 light brown.**WELLA**£8.98**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B00U12T260) [**Wella Colour Touch 6/71 Hair Colour / Tint 60ml Tube**Wella Professionals**£7.56**4.9★**▲ 38%**](https://www.amazon.co.uk/dp/B008F7VA72)
**~~View all trending →~~**
## **What buyers say about wella colour touch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Good colour”*
**Quality-Overall**11%
*“Excellent product”*
**Suitability Colored Hair**10%
*“Good for making your hair brighter”*
**Ease Of Use**8%
*“Easy to use”*
**Value For Money**6%
*“so great value for money”*
**Ease Of Application**5%
*“making application smooth and precise”*
**Smell**4%
*“Pleasant vanilla type fragrance”*
**Size-Overall**3%
*“Great size”*
**Coverage**3%
*“Good coverage”*
**Soft Feel**3%
*“Love this it makes your hair really soft with a lovely sheen”*
### **What buyers complain about **
**Color**31%
*“nothing like the colour”*
**Suitability Colored Hair**11%
*“Cant say its done anything positive for my hair:”*
**Functionality-Overall**11%
*“Hasn't done the job”*
**Suitability Short Hair**7%
*“do not recommend for ends if dryer than average”*
**Suitability Long Hair**7%
*“Also, one bottle of this is not enough for long hair”*
**Moist/Dry**7%
*“My hair just feel drier”*
**Coverage**6%
*“it does not cover grey after 20 mins”*
**Smell**5%
*“overpowering chemical smell”*
**Durability**4%
*“Not good for the long run”*
**Value For Money**2%
*“as its not worth the price”*
### **Top return reasons **
**Color**51%
**Instructions/User Manual/Troubleshooting**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**6%
**Language Issues**5%
**Suitability Colored Hair**5%
**Suitability Short Hair**4%
**Value For Money**2%
**Defective Material/Parts**2%
**Hair Related**2%
## **Common questions**
- **Is wella colour touch profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 19 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the wella colour touch niche?**
- 2 brands and 68 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella colour touch?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- **When does demand for wella colour touch peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the wella colour touch niche?**
- Listings span £5.31–£10.75; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 2,269 reviews — the moat a new listing must climb.
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