---
title: "Wella Bleach Powder — £341K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/wella-bleach-powder"
last_updated: "2026-08-05T22:57:49.186Z"
locale: en
meta:
description: "Niche score 44/100 · £341K/yr market · 113K searches/yr · £17.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £341K/yr market · 113K searches/yr · £17.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Bleach Powder — £341K/yr Amazon UK Niche (2026) - Flapen"
---
# **wella bleach powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 20Conversion 98Competition 11Returns 99Price range 57Avg price 81Brand share 0Review moat 62Quality gap 16
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.57**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,037.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.51–£30.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£341K**
£341K/yr · 113K searches
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, wella bleach powder is a £341K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella bleach powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£351K–£439K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals86% - WELLA14%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/wella-bleach-powder/trend)
## **Top wella bleach powder search terms**
- **wella bleach powder**32K/yr-6.1%14.2% conv. - **blondor bleach powder**22K/yr-12.6%19.7% conv. - **wella bleach**21K/yr-14.8%13.2% conv. - **wella blondor bleach powder**16K/yr-2.4%14.7% conv. - **wella blondor**13K/yr-5.3%10.7% conv. - **blondor**10K/yr-12.2%18.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/wella-bleach-powder/search-terms)
## **Top wella bleach powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£51K30%£102K45%£153K60%£205K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Professionals Blondor Powder Bleaching Powder**Wella Professionals**£20.08**4.8★2,644 rev](https://www.amazon.co.uk/dp/B00PQQ3JNI) [2**Wella Blondor Multi Blonde 7 anti-brass complex**WELLA**£14.99**4.7★1,467 rev](https://www.amazon.co.uk/dp/B07TVTZK8D) [3**Wella Blondorplex Multi Blonde Powder Lightener 400g**Wella Professionals**£19.70**4.7★130 rev](https://www.amazon.co.uk/dp/B0BQ7GJ8FX) [4**Wella Blondor Multi Blonde Powder Bleach 30g**Wella Professionals**£3.51**4.7★1,301 rev](https://www.amazon.co.uk/dp/B00UZDX086) [5**Blondor staubfrei 800 g**Wella Professionals**£19.31**4.8★1,855 rev](https://www.amazon.co.uk/dp/B003UTBXXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g**Wella Professionals**£29.38**242 rev2y ago](https://www.amazon.co.uk/dp/B0C8B2YNSF) [**Wella Blondorplex Multi Blonde Powder Lightener 400g**Wella Professionals**£19.70**130 rev3y ago](https://www.amazon.co.uk/dp/B0BQ7GJ8FX) [**Wella Blondor Plex Multi Blonde 800gr**Wella Professionals**£30.01**342 rev3y ago](https://www.amazon.co.uk/dp/B0BH4RYKTY) [**Wella Blondor Multi Blonde 7 anti-brass complex**WELLA**£14.99**1,467 rev7y ago](https://www.amazon.co.uk/dp/B07TVTZK8D) [**Wella Blondor Lightening Powder 30ml**Wella Professionals**£3.58**319 rev11y ago](https://www.amazon.co.uk/dp/B007T46VRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WELLA PROFESSIONALS Blondor Plex9 Powder Lightener - BlondorPlex 800 g**Wella Professionals**£29.38**4.8★**▲ 90%**](https://www.amazon.co.uk/dp/B0C8B2YNSF) [**Wella Blondorplex Multi Blonde Powder Lightener 400g**Wella Professionals**£19.70**4.7★**▲ 36%**](https://www.amazon.co.uk/dp/B0BQ7GJ8FX) [**Wella Professionals Blondor Powder Bleaching Powder**Wella Professionals**£20.08**4.8★**▲ 23%**](https://www.amazon.co.uk/dp/B00PQQ3JNI) [**Wella Blondor Lightening Powder 30ml**Wella Professionals**£3.58**4.7★**▼ 10%**](https://www.amazon.co.uk/dp/B007T46VRQ) [**Wella Blondor Plex Multi Blonde 800gr**Wella Professionals**£30.01**4.8★**▼ 12%**](https://www.amazon.co.uk/dp/B0BH4RYKTY)
**~~View all trending →~~**
## **What buyers say about wella bleach powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“5* Excellent quality professional product with consistent results”*
**Value For Money**16%
*“Great value for money”*
**Hair Styling**11%
*“Does exactly as it says, on natural hair and human hair extensions”*
**Soft Feel**8%
*“Lovely smooth, does a great job”*
**Color**8%
*“Perfect only blonde Ill buy”*
**Suitability Colored Hair**8%
*“its very good it doesnt break your hair off it lifts high on my dark brown hair Id recommend”*
**Instructions/User Manual/Troubleshooting**5%
*“All the instructions are forgeign”*
**Advertised Vs Actual Product**5%
*“Worked as expected”*
**Brightness/Shine/Glow**5%
*“It lifted several levels and was lovely and bright after 45 minutes developing with a 20% developer”*
**Hair Growth**3%
*“Hair still feels as healthy as ever and no breakage”*
### **What buyers complain about **
**Damage/Burn Hair**50%
*“Burned my hair off”*
**Protection**50%
*“doesn't seem to protect as much as other bonding bleach powders”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**24%
**Advertised Vs Actual Product**18%
**Product Condition**12%
**Ease Of Use**6%
**Suitability Short Hair**6%
**Value For Money**6%
**Defective Material/Parts**6%
## **Common questions**
- **Is wella bleach powder profitable to sell on Amazon United Kingdom?**
- The niche generates £341K/yr across 8 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wella bleach powder niche?**
- 2 brands and 73 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella bleach powder?**
- Top complaints mined from reviews: Damage/Burn Hair, Protection. The return rate is 0.1%.
- **When does demand for wella bleach powder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the wella bleach powder niche?**
- Listings span £3.51–£30.01; the average listing price is £17.57 (sweet spot $15–$100). The average incumbent carries 1,038 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)