---
title: "Weleda Face Cream — £1.3M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/weleda-face-cream"
last_updated: "2026-08-06T00:19:19.003Z"
locale: en
meta:
description: "Niche score 43/100 · £1.3M/yr market · 947K searches/yr · £9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £1.3M/yr market · 947K searches/yr · £9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Weleda Face Cream — £1.3M/yr Amazon UK Niche (2026) - Flapen"
---
# **weleda face cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 83Growth 22Conversion 97Competition 14Returns 100Price range 0Avg price 27Brand share 0Review moat 21Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.3M**
£1.3M/yr · 947K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.24**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,637.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.93–£13.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, weleda face cream is a £1.3M/yr Amazon United Kingdom market (947K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **weleda face cream market data**
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.2M–£1.4M**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- WELEDA100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -5.3% search growth over the last 90 days.
35K25KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/weleda-face-cream/trend)
## **Top weleda face cream search terms**
- **weleda**318K/yr+21.9%8.9% conv. - **weleda skin food face**255K/yr-38.5%15.5% conv. - **weleda skin food**137K/yr-2.5%13.4% conv. - **skin food**65K/yr+0.1%17.4% conv. - **weleda skin food light**27K/yr+35.4%15.3% conv. - **weleda face cream**29K/yr+8.2%6.6% conv. - **skin food weleda**36K/yr-45.5%17.8% conv. - **skin food light**16K/yr+22.6%18.2% conv. - **skinfood**11K/yr-8.2%6.7% conv. - **welda**9K/yr-16.4%7.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/weleda-face-cream/search-terms)
## **Top weleda face cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£196K30%£392K45%£588K60%£784K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml**WELEDA**£7.42**4.6★35,009 rev](https://www.amazon.co.uk/dp/B000ORV3NC) [2**Weleda Skin Food Light Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 75ml**WELEDA**£7.73**4.6★12,416 rev](https://www.amazon.co.uk/dp/B07JK519V7) [3**Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml**WELEDA**£4.93**4.5★3,360 rev](https://www.amazon.co.uk/dp/B005UJ7F5Y) [4**Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml**WELEDA**£8.07**4.6★5,138 rev](https://www.amazon.co.uk/dp/B0BZ4TTNCL) [5**Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml**WELEDA**£13.62**4.6★35,009 rev](https://www.amazon.co.uk/dp/B0F2TRJB2B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Weleda Skin Food Glow Face Serum Drops Facial Serum with Liquorice Reduces Pigmentation Glow Booster 100% Certified Natural Organic Vegan 30ml**WELEDA**£8.83**163 rev11mo ago](https://www.amazon.co.uk/dp/B0FMSVHV82) [**Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml**WELEDA**£9.32**1,584 rev11mo ago](https://www.amazon.co.uk/dp/B0FMS5HG85) [**Weleda Face Serum with Skin Food 30ml**WELEDA**£9.93**1,155 rev11mo ago](https://www.amazon.co.uk/dp/B0FMSB2PFF) [**Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml**WELEDA**£13.62**35,009 rev1y ago](https://www.amazon.co.uk/dp/B0F2TRJB2B) [**Weleda Skin Food Light Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml**WELEDA**£13.65**12,416 rev1y ago](https://www.amazon.co.uk/dp/B0F2TPD7VH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weleda Skin Food Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml**WELEDA**£13.62**4.6★**▲ 182%**](https://www.amazon.co.uk/dp/B0F2TRJB2B) [**Weleda Skin Food Body Lotion Dry Skin Body Moisturiser with Phyto-Squalan Moisturising Cream For Men & Women Certified Natural Vegan 250ml**WELEDA**£9.32**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0FMS5HG85) [**Weleda Skin Food Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses 100% Certified Natural Organic 30ml**WELEDA**£4.93**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B005UJ7F5Y) [**Weleda Skin Food Light Twin Pack Dry Skin Moisturiser Moisturising Cream & Primer Face & Body For Men & Women Multiple Uses Certified Natural 2 x 75ml**WELEDA**£13.65**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0F2TPD7VH) [**Weleda Skin Food Face Day Cream Face Moisturiser for Dry Skin Moisturising Cream For Men & Women 100% Certified Natural Organic Dermatologically Tested 40ml**WELEDA**£8.07**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B0BZ4TTNCL)
**~~View all trending →~~**
## **What buyers say about weleda face cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Good moisturiser”*
**Smell**17%
*“Great fragrance too”*
**Suitability Combination Skin**9%
*“Feels good on skin”*
**Quality-Overall**8%
*“Its also very affordable for the quality”*
**Value For Money**7%
*“Good Value for Money”*
**Suitability Dry Skin**7%
*“Very moisturising and great for dry skin”*
**Soft Feel**5%
*“my skin is soft”*
**Brightness/Shine/Glow**4%
*“It glows”*
**Absorbency**4%
*“absorbed well”*
**Texture/Consistency-Overall**1%
*“It has a lovely consistency”*
### **What buyers complain about **
**Moist/Dry**9%
*“not moisturising”*
**Thickness**7%
*“Goes on quite thick”*
**Oily/Greasy**5%
*“Feels bit greasy”*
**Allergies**5%
*“skin felt tacky to touch”*
**Suitability Dry Skin**4%
*“Sadly, I don't think it penetrates parched/dry to very dry skin”*
**Adhesion/Stickiness**4%
*“Only thing is that it feels a bit sticky when applying”*
**Smell**4%
*“The smell of this cream I found horrible”*
**Durability**3%
*“Quite a small pot so doesnt last long”*
**Quality-Overall**2%
*“Terrible cream”*
**Weight Heavy**2%
*“Quite heavy”*
## **Common questions**
- **Is weleda face cream profitable to sell on Amazon United Kingdom?**
- The niche generates £1.3M/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the weleda face cream niche?**
- 1 brands and 89 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in weleda face cream?**
- Top complaints mined from reviews: Moist/Dry, Thickness, Oily/Greasy. The return rate is 0.0%.
- **When does demand for weleda face cream peak?**
- Demand peaks in Jan–Mar–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the weleda face cream niche?**
- Listings span £4.93–£13.65; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 10,637 reviews — the moat a new listing must climb.
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