---
title: "Trend — waterproof mascara - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/waterproof-mascara/trend"
last_updated: "2026-08-09T15:55:47.940Z"
locale: en
meta:
  description: "Niche score 56/100 · £664K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £664K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — waterproof mascara - Flapen"
---

# **waterproof mascara**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 67Growth 49Conversion 96Competition 51Returns 100Price range 5Avg price 17Brand share 23Review moat 16Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£664K**

£664K/yr · 822K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£6.28**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****20,107.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****£3.31–£15.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend